There’s a lot of nonsense out there about sales and marketing, especially online. Effective sales and marketing boils down to just these 3 things.

On this episode, Keith shares that, in his experience, how well your prospects get to know, like and trust you and your business is key to making the sale.

Amongst other things, Keith discusses:

– How to get your prospects to Know, Like, and Trust you

– Which one of the three is the most important and yet often overlooked, and

– Why there are NO sales shortcuts.

So listen here to find out about Know. Like. Trust, or read the Transcript below.

 

 

 

Transcript

 

Hey, welcome to the dĂŠjĂ -vu edition of 7-Figure Business Secrets!

You’ll never guess what I’ve just done.

I’ve spent the last 10 minutes talking into my video camera, and the video camera was never on.

So I’m going to tell you all about, it sounds so weird, it sounds as if everything is dĂŠjĂ -vu to me because it is, I’ve just spoken about this in the last few minutes and I forgot to press the on button.

So, note-to-self, press on before you go and video yourself.

 

The Last Thing You Should Be Doing

 

So anyway, doesn’t take away from the fact that what I did tell you about but never recorded is actually really important, and it’s all around the secret to sales and to actually making sales.

This is the thing that a lot of people get wrong is they try and sell to make a sale, but that’s actually the last thing you should be doing.

What most of us should be doing is not making a sale.

There’s actually three really important things you should be doing before we even attempt to make a sale, and it’s only if you do those three things that the sale will actually become likely or not likely.

Well actually, likely, as of course, because we’re all great salespeople, yeah?

 

Spin Selling

 

And it’s actually a secret that I learnt about 15, 16 years ago from a sales consultant and he was actually teaching us a thing called “spin selling” which is actually still around.

It’s actually a really good consultative sales methodology but the three words that I want to share with you are, resonated with me at the time and made complete sense and as I applied them to my business back then and also as I apply them to my clients’ business now, you just see huge differences because, yeah, we all get sales wrong and actually always, if my sales start dropping, I know it’s one of these three things I’m doing wrong.

So the first thing, you have to remember that there’s basically three things that you need to do in order if someone’s going to make a sale from you.

 

1. Know

 

And the three things are, first of all, the person has to know you, yeah?

If they don’t know you, how on earth are they going to make a sale from you, or you’re going to make a sale to them?

 

2. Like

 

Second one is, they need to like you and this is sort of a bit counterintuitive.

I think we all like to think that sales is, sales people get together and they write contracts and shake hands and it’s all legal teams get involved but actually, almost every sale is actually, it’s a person to person.

Even if you’re in business and deal with big companies, actually you’re selling to people and almost every person, they like to like the person before they sell it.

I know in my own situation, I’ve been in so many situations where it comes down to a choice between two or three ven...

I believe that a business model that replaces multiple sales with just one sale is incredibly valuable.

Here’s how to do it.

 

On this episode, Keith talks about how easy it is to create a guaranteed continual business income stream.

Amongst other things, Keith discusses:

– Why his wife’s mystery parcel was such a let-down

– Why clever businesses are always subscription-based, and

– How to attract a loyal customer base using the “mafia offer”.

So listen here to find out about the Best Ever Business Model, or read the Transcript below.

 

 

 

Transcript

 

Hey, and welcome to the “Best Ever Business Model” edition of 7-Figure Business Secrets!

So, if you’re not doing this at your business, you are missing one of the biggest tricks ever, biggest tricks ever!

And I’ll tell you a story, right.

Last week, it was my wife’s birthday, right?

And so all very cool. So, she was getting things through the post.

But I arrived in on Tuesday, and there was a little postcard from the postman, actually.

It was one of those postcards “Dear whatever, thought you were in, you weren’t in. I wasn’t able to deliver your parcel, so I’ve left it in the post office. Please collect by, whatever”.

So, well, we’re thinking it could have been another present for my wife, or it could have been my Amazon order.

Ha ha!

So, hopefully it was the latter.

 

Mystery Parcel

 

And yeah, so a bit of excitement in the house and the following morning my wife went down to the post office to get it and she arrived in the door, and you’re thinking, well, did you get another present or did I get my Amazon order?

Hopefully, the latter?

No!

It was neither of them.

What it was, a little small box, about so big, but this thick.

Grey.

But it had this little green logo.

It was like ugh!

It was her eye lens, her regular monthly eye lens package came through.

Disaster, right?

 

Absolute Winner

 

Unless you’re the eye lens company because this little box, right, has been coming through our door religiously for the last three years.

Religiously.

Every single month, this little box comes through the door for my wife with her eye lenses, yeah?

And this company is onto an absolute winner because prior to my wife signing up for this service, she used to have to go to the optician every single month and figure out you know, what she needed, queue up, out with the credit card, get this box.

Some months she’d remember, and other months she’d run short.

She’d have to run down last minute or run out some day and have to wear glasses.

God forbid!

If you’re used to wearing eye lenses, wearing glasses, aw it’s terrible.

Who would do that?

But yeah, this company has had a continual income stream from my wife, I think it’s 25 or 26 euro a month every single month, guaranteed.

And why?

 

The Mafia Offer

 

Well, because they offered an offer that my wife couldn’t refuse, the so-called mafia offer.

And it was so simple.

It was hey, rather than you get into your car, and drive down to the optician every single month, wouldn’t you rather have this package delivered and arrive at your door without you having to do anything?

And that was okay.

She was like okay.

Oh, and by the way, we’ll give you 25 percent off.

Oh right.

That’s a lot.

Oh, and by the way, we’ll give you a free eye test every single year to ma...

Successful business owners spend more time on the strategy and less time playing around with tactics.

On this episode, Keith talks about how a small Spanish clothing business became a global retail giant.

Amongst other things, Keith discusses:

– Why certain businesses are destined to be stressful

– The beauty of the “real-time feedback and course-correct” Zara business model, and

– How easy it is to adopt this for your business, even if you don’t have a product yet.

So listen here to find out How This One Start-Up Decision Made Zara’s Owner $83.3 Billion, or read the Transcript below.

 

 

Transcript

 

Hey, and welcome to the “Why do some businesses struggle and other businesses absolutely crush it?” edition of 7-Figure Business Secrets!

Yeah, what a long title for today’s episode, but yeah, really important for you.

Just want to take you through, there’s a few yeah, just basic over-arching principles, I say a few, it’s actually only three things that really differentiate a business that’s crushing it from basically the 80%, almost 90% of businesses that, truth be honest are struggling by, or seriously under-performing, and just want to take you through that.

It was actually, yeah, this is Monday morning here and just had an amazing weekend.

Actually, here it’s sunny in Ireland which is again, very unusual, we’re having an amazing summer and a great barbecue with the family yesterday and it just got me thinking about, you know, there’s certain things in life, right, that if you get them right, the fundamentals, it just makes everything happy and having a bit of sunshine makes life happy.

Having the family around, the kids around makes life happy, well normally.

And yeah, just having conversation and health just makes things happy and when you’ve got those things, things just start working out. Everything builds on top of that, you’re in a better spirit and yeah, life is just a lot more fun.

 

3 Business Types

 

And the same is true of business and what I don’t think most people realise is actually businesses are quite simple, they’re very much the same.

And the problem is is that most business owners don’t actually realise that there’s really 3 strategic decisions that they’ve got to make right upfront and if they make them right, it affects the whole business and the thing I want to talk to you about today is basically businesses and how they make their money and it’s all around the business model.

Because basically, there’s 3 types of businesses, there’s a hunting business, a farming business and a trading business.

And most businesses are a mixture of the 3 of them.

 

#1 Hunting

 

The vast majority focus most of their attention on what I’d call hunting, which is not quite sure how many customers are going to come through the door, but we’re going to go out there and we’re going to find a customer and we’re going convert them, we’re going to make a sale and get cash in the door today, yeah?

So sales people are really thought after, they’ve got to get out there, they’ve got their quotas and they’re running around looking for prospects and they’ll do everything to get that prospect in, you know, push them and offer discounts and bribes and all of that.

And the problem with a hunting business is, if you’re the business owner, it’s not very reliable because you’re basically, you’re basing everything on the fact that today your salespeople will manage to find enough clients and get enough...

The better (and quicker) you get at making good-enough decisions, the bigger and faster your business is going to grow.

On this episode, Keith shares an incredibly effective technique that he and his clients use to move forward with their businesses…fast.

Amongst other things, Keith discusses:

– The 3 things that are happening when you’re feeling stuck

– The stupidly simple (and liberating) way to move forward,  and

– Why any decision you ever make is always the right one.

So listen here to find out about The Absolutely Stupidly Simple Way To Get Unstuck Today, or read the Transcript below.

 

 

Transcript

 

 

Hey, and welcome to this very special Get Unstuck edition of Seven Figure Business Secrets!

Yeah, so you know the way it is with entrepreneurs and getting businesses set up and everything is you sort of go from everything’s running fine to suddenly it’s not, to suddenly it’s doing fine, to suddenly it’s not.

Which is normal, right?

But then every now and again, you get to a stage where you just feel as if you’re stuck.

Things just haven’t happened.

And a day goes by and then two days, and then a week, and then a month.

And then three month’s time, you wake up and it’s like, “Uugh, I’m stuck, I’m stuck. Help!”

Right?

And that’s why a lot of clients, why they actually sort of come to me in the first place, is this feeling of unstuckness, or they’re stuck and things aren’t moving for them.

 

So Stupidly Simple

 

So I want to share with you, actually there’s a really cool way of actually thinking about being stuck and how to get unstuck, and I want to share with you basically, I suppose, the three reasons why people get stuck and why you’re stuck at the moment.

So maybe the business isn’t growing as fast, or you feel life isn’t happening for you.

I’m going to share with you basically three reasons why you’re probably thinking that.

But most importantly, I’m going to share with you the absolutely stupidly simple way to get unstuck today.

It is so stupidly simple. It’s something I learned from a boss a long, long time ago, and it still serves me well, I’m going to share that with you.

So basically when someone says to me that they’re stuck, what nearly always happens is after you chat to them for a while, you realise it’s never that someone’s stuck.

It’s actually that they’re stuck because they have to make a decision and they’re not sure what to do about it.

So you probably know this is true in your own life.

 

All About Decisions

 

If you think about you’re stuck because you’re not earning enough revenue, you probably know there’s a few things you need to do, but you’re stuck because you haven’t made a decision about going out and doing it, or finding the person who can help you do it, or just maybe you’ve got to drop something that you don’t want to drop yet, yeah?

So it’s all around decisions.

And it’s the same in life as well.

If you feel life is stuck, yet you’re putting on weight and you shouldn’t be, well it’s probably because there’s decisions you’ve got to make about your life and about how you spend your time, or whether you should go to that gym, or whether you should have that extra hamburger every week.

You know, it’s all about decisions.

And the main decisions that you’ve got is, there’s basically three things.

Here’s the truth about failure that nobody talks about.

On this episode, Keith shares an important philosophy he learned a number of years ago that has had tremendous success in both his own and his clients’ business careers.

Amongst other things, Keith discusses:

– The really cool Raleigh Grifter bicycle he nearly didn’t get when he was seven years old

– How the seed of doubt is not necessarily a bad thing when we’re worried about risk of failure, and

– How, if we’re not careful, our businesses could fail even though we’re on the right path.

 

So listen here to learn The Little-Known Truth About Business Failures, or read the Transcript below.

 

 

 

Transcript

 

Hey and welcome to the “Truth about Business Failures” Edition of 7-Figure Business Secrets!

I don’t know about you, but business failures suck, don’t they?

There’s so many things that you do, you get into and you do everything right and you take the right advice type-of-thing and you go and do it.

Whether it’s hiring an employee or setting an ad campaign or simply taking a sales call.

And you expect things to go well and, you know what? They don’t, they don’t, they so often don’t.

I’ve implemented software systems, I’ve implemented teams, done team restructures, had amazing, or what I thought, were amazing advertising campaigns that frankly all sucked.

So what I want to talk to you today about is, is not, yeah, how things suck and why they suck and everything, but actually a very important philosophy that I learned, yeah, quite a lot of years ago and I’ve put into action with, yeah, with my own business career and also with a lot of clients that has had tremendous success.

It was, yeah, I’ll tell you the whole story.

 

Raleigh Grifter

 

It actually came from when I was seven years old and it was my friend, Jason, had just got this really cool bike, it was a bright red Raleigh Grifter bike.

If you remember it, if you’re as old as I am, they were these huge bikes, basically, they would survive a nuclear war.

They were built to last.

These were things with huge tyres, huge handlebars, very heavy and they just went.

And anyway, he had this new bike and so myself, and all the other kids on the road went out to try his bike out.

And he was the first one to get an adult bike, so it was huge.

I got onto the bike and started pedalling and next thing, thunk, fell over!

And I remember running into my mam and pile of friends running in behind me, bawling my eyes out, because my knuckles, yeah, these very knuckles here, those ones there, were skinned red and the little bits of blood on it.

And as far as I was concerned, they were actually, yeah, they were falling off, yeah.

Blood streaming everywhere.

And come to think about it, I don’t know why my mother, I don’t think she even bothered putting a Band-Aid on it.

For such a serious industry, or injury, we’ll have to have words with her.

But anyway, I remember saying to my mam about falling off the bike and how the bike was too big and how I wasn’t able to ride these big bikes and all of that and she was like, “Yeah, yeah, yeah, whatever,” basically, “There, there,” you know how mams do it, yeah?

If you’re a mam, yeah, you’re probably very good at, “Yeah, yeah whatever.” But yeah, so thought nothing of it.

 

“I’m Not Ready”

 

And I remember about, about two weeks later,

Whether you like Facebook or not, it’s one of the most powerful tools around at the moment for growing your business. Here’s the ultimate Facebook ad hack.

 

On this episode, Keith talks about how Facebook has made it amazingly easy to create highly-performing ads, even if you’ve never done it before.

Amongst other things, Keith discusses:

– Facebook’s brand new ads feature

– How easy it is to track what your competitors are doing, and

– How you can do marketing like the big guys.

 

So listen here to learn How To Create Amazing Facebook Ads Even If You’re A Complete Novice, or read the Transcript below.

 

 

 

Transcript

 

Hey, and welcome to “Hasn’t Facebook made Facebook ads really, really easy?” edition of 7-Figure Business Secrets!

Yeah, so Facebook have just done us all an incredibly huge favor.

So as business owners, it used to be a bit difficult to sort of figure out your Facebook ads and figure out what to do.

But Facebook has come to the rescue and given us a one hit-wonder.

So it’s now, in just one click, you can have an amazing Facebook ad and Facebook landing page for free.

How cool!

So, how does it work?

 

Facebook’s New Feature

 

Well, basically a few weeks ago Facebook introduced a new feature.

So if you click on someone’s business page, yeah, and look down the left and you’ll see a little menu button down the bottom which is called, I think it’s called ads and promotions, whatever it is.

Click on that little link and it shows you something pretty amazing.

Up pops up a list of all of the ads that this page is actually producing at the moment or publishing at the moment, and you can actually click and you can search it by country.

So sometimes you click it and it says, “None for your region.”

Just click it and click US or UK or Australia or Canada, wherever, and it then shows you all the ads that this business page is currently running.

 

Instant Ad Creation

 

And what’s really cool, this is how you shortcut all your ads to just a few minutes, right, or your ad creation to just a few minutes, and you get the world’s best copywriters working for you, is you simply go on to the copywriters who are working really, really well.

The big names, the guys who are spending millions and millions and millions on Facebook ads at the moment, right, you go to their business page.

You click this button, and Facebook goes “Da-da, here are the actual ads with the actual images with the actual headlines with the actual copy with the actual links that are working”.

Wahay!

And not only that, you click the link and it goes “Da-da, here’s the landing page that’s actually taking the audience from this ad to this landing page and getting the email address”.

 

You’ve Got EVERYTHING

 

And right there in front of you you’ve got everything.

You no longer need to go and mess around trying to pretend and figure out, well, how on Earth, what type of headlines do I need to use, and what’s working, and what type of images work, and what should my landing page look like?

It’s done for you.

It’s absolutely done for you.

So I’m not going to make this podcast very, very long, because basically what I want you to do is, whatever you’re doing, stop, (unless you’re driving).

 

What Your Competitors Are Doing

 

Stop, get onto Facebook, have a look at your competitors or the people ...

As a business owner, you can’t ignore Facebook ads, but very few business owners get it right.

On this episode, Keith takes the complexity out of setting up a highly performing Facebook ad.

Amongst other things, Keith discusses:

– Why Facebook ads is actually quite straightforward

– The 3 questions to ask about any Facebook ad campaign, and

– How Facebook has made it even easier to model the experts.

 

So listen here to learn 3 Easy Steps to Fix A Bad Facebook Ad, or read the Transcript below.

 

 

 

Transcript

 

Hey and welcome to the “Uurghh, aren’t Facebook ads really infuriating?” edition of 7 Figure Business Secrets!

So yeah, guess what I’m doing at the moment, I’m working through my Facebook ad campaigns.

I’ve got a new campaign up and running for the membership site and I just want to share with you one of the most frustrating things about setting up a business is yeah, figuring out how on earth do you get an ad that actually pays for itself?

And Facebook ads is probably what 75, 80% of people are actually using it at the moment.

So I thought I’d share with you exactly how you go and make Facebook ads work for you.

 

Very Straightforward

 

So if you’ve got an underperforming ad, so maybe you’re not getting the click-through rates you wanted or maybe it’s costing too much money or maybe people are clicking through but actually you’re not getting the e-mail addresses or the downloads that you were looking for.

Well, how do you go about fixing it?

Well, the beautiful thing about Facebook ads is actually it’s very straightforward.

It’s pretty straightforward and if you can follow a few simple rules and be organised and not jump around all over the place, chances are that you’ll actually figure out your Facebook ad and fix it pretty quickly.

And what quite often you hear is people saying, “Oh, my Facebook ad isn’t working. I have to go and redo a product or redo a landing page or you know, do something big.”

But actually often it’s actually not that complex at all.

Quite often you’ve just got something slightly wrong that’s stopping everything else working.

So that’s what I’m going to do, is to share with you now the basically three steps I use for going through a Facebook ad and figuring out what’s actually, what’s actually going wrong.

And then most importantly, tweaking it to get it working.

 

What’s The End Objective?

 

The first thing I always do is I have a look and I think about what is the end objective of this Facebook ad?

So what ultimately am I trying to sell my customer on? So not right this second, but what is the ultimate objective?

Because that helps me figure out who the type of person is that I’m actually looking for, what my customer is, yeah?

 

What’s A Logical Intermediate Step?

 

And the second thing I always do is, once I figure that out is think, “Okay, what is a logical intermediate step?”, so something that I can give my potential customer for free, yeah, for free, without them having to buy it in exchange for their e-mail address or signing up to my website or whatever it is, yeah?

And the reason I do that is that most customers, I think it’s something like 85% of your ideal customers who will buy from you, are not going to buy today.

They mightn’t have the money yet, they mightn’t know they need what it is that you sell, but they will have reasons why, right this second,

I guarantee what you’re doing now is probably not what you dreamed of doing when you were younger.

On this episode, Keith talks about how being an entrepreneur is like regaining the career that we always wanted to have.

Amongst other things, Keith discusses:

– What he wanted to be when he was younger

– How we often end up in careers that are way off what we imagined as kids, and

– Why being an entrepreneur is like being a kid all over again.

 

So listen here to Remember What You Wanted To Be When You Were 8 Years Old? or read the Transcript below.

 

 

 

Transcript

 

 

Hey, and welcome to the career edition of 7-Figure Business Secrets!

Hey, so just want to explain exactly what we’re doing.

Is being a business owner a career or not?

Is there really an entrepreneurial career?

 

What’s Your Job Title?

 

So, if you’re like me, probably your idea of a career is working through a company and where you’re coming from, and, you know, you start off small and then you get the title manager and then director and then senior director or an executive.

And yeah, that’s the career path we’re all on, yeah?

But, when you become an entrepreneur, yeah, all that seems to disappear.

And to give you an example, I was asked there the other day, what’s my job title?

I don’t know.

I have no clue.

Whereas, when I was in corporate world, I knew exactly what my job title was.

It didn’t mean anything to anyone.

But that’s beside the point.

But, I knew what it was.

I was senior director, or what was it, Global Process Owner for Purchase to Pay, Senior Director.

There you are.

Gobbledygook!

(I just need to pull out to a road here. It’s quite busy, so bear with me for a second).

But yeah, that’s basically the career path we’re all on.

 

What I Wanted To Be

 

And then, yeah, do you have to give it all up to become an entrepreneur?

Well, I don’t know about you, but when I was 12, you know, between 8 and 15, I knew exactly what I wanted to do. And it wasn’t senior finance director, that’s for sure.

And you’re probably the same.

You probably didn’t want to be a manager of this or that or the other.

I actually wanted to be a vet, because vets were cool.

Vets saved animals and vets did amazing things.

They’re really, really cool.

My friend, he wanted to be a jet fighter pilot.

Growing up in Ireland where we have no jet fighters, he still wanted to be a jet fighter pilot, because that was cool and that was exciting.

And it was challenging and all that.

Another friend wanted to be a doctor.

Actually, no, he hasn’t become a doctor.

Nurse. Pretty close.

Another friend wanted to be a teacher, which was very controversial growing up, you know, no one wanted to be like the teacher.

But he did.

 

Have We Lost It?

 

Yeah, and what amazed me was back then, we all wanted to be something and be useful and no one, no one, no one wanted to be another manager in corporate world or a job title, yeah?

We all wanted to be useful and be valuable.

And somewhere between the age of 8 and what, 45, we sort of lost that.

And the more I thought, it’s a conversation we had with friends there lately.

And that was where the conversation was.

It was, basically, have we lost it?

And at the time we didn’t know what to think.

 

Like Being A Kid All Over Again

 

Entrepreneurs and business owners are definitely different, especially on vacation, but not in the way everyone thinks.

 

On this episode, Keith talks about an observation he made about himself while on vacation.

**NB: Entrepreneurs/Business Owners: Your partner, family and friends should definitely read this.**

 

Amongst other things, Keith discusses:

– Why the old adage about entrepreneurs not being able to switch off on vacation is only half the story

– The massive difference between a corporate vacation and an entrepreneur’s vacation, and

– How the way entrepreneurs choose to relax is just so weird.

 

So listen here to find out Why Are Entrepreneurs So Weird On Vacation? or read the Transcript below.

 

 

Transcript

 

 

Hey and welcome to the Why Are Entrepreneurs So Weird On Vacation? edition of 7-Figure Business Secrets!

Yeah so, I’m on vacation.

Finally, got away.

Got away for a week.

We’re here in Paphos in Cyprus with the family and yeah, it’s been great but this is the last day, last day and we’re going home in a few hours.

So, taking the plane back to Ireland.

Bit homesick, of course, because we haven’t seen a cloud here in seven days and yeah, being from Ireland, that’s a big miss for us.

 

Only Half The Story

 

But, yeah, no, really good but what I want to share with you is an observation I had about myself and about entrepreneurs that I think you’ll appreciate.

And it’s all about entrepreneurs on vacation and the old stereotype is entrepreneurs work all the time on vacation and can’t turn off and some of that’s true.

However, I realised that’s only half the story.

That’s only half the story indeed and to take you through my vacation and show you what I’ve been…. I’ve got two exhibits here.

In fact, I’ve got three exhibits here, which I’m going to show you in a second, but before I became an entrepreneur and when I was in corporate land, my vacations … yeah, they were typically, they were 7 to 10 days.

 

“In Case We Need You”

 

Maybe 14 days if I got really, really lucky, but they typically had the same thing, is I’d go on vacation and I’d have to bring a laptop just in case, you know, “In case we need you.”

And always, always, always they’d need you and I’d end up spending a day, if not two days actually working.

Or maybe an hour in the middle of something that’s really not appropriate at all.

Having to take a conference call and stand there and take a conference call while the kids are in the pool, or having breakfast or lunch, or … yeah I’ve got pictures of myself outside Hershey’s World on a conference call as the kids are inside making their own chocolate bars.

So that was my, I suppose, corporate vacation life. It was quite interrupted and do you know, I didn’t really own my vacations.

 

The Difference

 

Whereas, yeah, something mad has happened since then.

I thought that when I became an entrepreneur I’d be working 24/7 and no vacations, but that’s actually not how it’s panned out at all and I’m not saying I’m doing nothing but I want to explain some of the insight I had this holiday, that sort of struck home what the difference is.

Exhibit #1

 

And I suppose the first exhibit that I’ve got is this, which is my bag.

Yes, I have my bag on holidays with me.

My work bag and basically,

Life has an amazing way of working out when you persevere, especially when things look bleak.

On this episode, Keith talks about how his first business venture was a hot mess, yet immensely successful 15 years on .

Amongst other things, Keith discusses:

– Why he can’t tell if your business is going to be successful or not

– How Steve Jobs’ words of wisdom applied to Keith’s first business failure, and

– Why it’s very likely that things will work out for your business.

 

So listen here to find out How Steve Jobs Predicted My Business Success, or read the Transcript below.

 

 

Transcript

 

Hey and welcome to the Mystic Meg or the crystal ball edition of 7-Figure Business Secrets!

Yeah so, today’s show I’m going to use my magical powers.

I know you’re not probably aware, but I’ve got this amazing capability that when someone posts to my Facebook like this person did a few days ago and asked me a simple question like, “Will my business be successful or not?”

And actually she was very good, she gave me all the details about her marketing plan and her product and some of the research she’s done.

 

I Haven’t A Clue!

 

And basically she got down to the end of the question was, “Will my business be successful or not?”

Of course, being the helpful person that I am and you know, I’ve got quite a lot of experience on entrepreneurs and entrepreneurial businesses and what works and what doesn’t, so here it goes.

I’m going to try and give you my honest answer and it’s like this it’s, I haven’t a clue.

Not a clue.

Whether it’s your business or someone else’s business, I honestly, I haven’t a clue.

I haven’t a clue and anyone that tells you otherwise is lying.

That’s just the way it is with entrepreneurial startups, and what I can tell you about your idea is that yes, you’ve ticked quite a few of the boxes correctly.

You’ve got a marketing plan, you’ve got a niche audience, you seem to have an idea about what your audience wants.

Personally I don’t wear make-up, so yeah, I’m not in touch with my feminine self, but you know,if I was wearing make-up, maybe I’d be able to give you a good insight into that product as well, but I can’t.

And what I want to get across to everyone is that actually we don’t get to choose in advance whether things are going to work or not.

 

No-One’s Done This Before

 

And anyone, anyone at all that tells you that they can predict you’re going to be amazingly successful or not, they’re lying.

They’re lying.

What typically happens is we try something, and you know this, I’m preaching to the converted.

We try something, we experiment, we put in a good foundation, and we then start building off it.

And basically all we do is we build that foundation, we put a few bricks down, we find out one of them’s in the wrong position, we move it a little bit, and then we find another brick and we move that as well.

And eventually we start building up off the foundation and creating our house, yeah?

But it’s always a bit of trial and error when it comes to building a business, because yeah, we don’t have a plan.

No-one’s built this house that we’re building before.

We’re the first people to ever build a business like you’re building.

We’re the first people to ever, you know, have the exact same customers that you have.

In fact,