Whether it’s out of necessity, a romantic idea or just something you have to do, there are a few practicalities to setting up a new business that, if you understand right at the start, will save you months of pain.

 

On this episode Keith talks about how most businesses fail because they start off without knowing what it is they’re supposed to be doing.

Amongst other things, Keith discusses:

* Why starting a business is a bit like learning to ride a bicycle

* Why super skills don’t matter most when starting out

* And the 5 basic principles that every successful business follows

 

So listen here to find out Why On Earth You Would Leave Your Job To Start A Business, or read the transcript below.

 

 

PLUS: Whenever you’re ready to make your business dreams real, here are the next steps you can take:

1. Learn the secrets to creating a successful business or side-gig

Subscribe to my Podcast and immerse yourself in the strategies & tactics you need to make a modern business successful.

2. Develop your idea into a Profitable Business

Be a guest on my Podcast where we can plot world domination by applying the IMT Business Mastery Formula to your idea or business. If you have an idea, just started a business or looking to scale, let’s do some plotting together. Click here to e-mail me and I’ll send you the details.

3. Join the “It’s My Time” Mastermind

I’m assembling a peer-group of driven entrepreneurs who want a successful business within 12 months. This unique community will receive everything they need to create or scale their successful, modern business including advanced training, coaching and vital ongoing support. If you’re interested, just click here to e-mail me and I’ll send you the details.

4. Work with me 1-on-1

If you’d like to work directly with me, click here and tell me a little about yourself and your business (or business idea) and what you’d like to work on together.

 

Transcript

 

Morning, and welcome to 7-Figure Business Secrets.

So, yeah, a question’s been rolling around in my mind, and it was basically an article I was reading there saying that 90% of businesses fail, right?

So if you’re thinking of starting a business, or if you’ve actually got a business and you’re struggling, well what on earth are you doing it for if you’ve only got a one in ten chance of success?

It’s madness that someone intelligent would actually go and commit yourself to spending so much time and energy and stress, and personal commitments, and family commitments, on something that’s got such a low chance of success.

So why on earth do we do it?

That 90% Figure…

 

Well, firstly, that was my question, firstly I had a look behind the 90%, because it’s just insane, right?

But it is widely quoted, and first of all the 90% number, yeah, it comes with a whole pile of caveats.

So it’s just one number, and yeah, it’s not fully true, the chances of success are a lot higher than that number makes it out to be.

But that got me thinking, when I actually understood that actually the 90% was all businesses, up to 10 years, and included loads of businesses that people would be retiring from anyway.

And a lot of stuff where businesses,

 

Here’s something that struck me while listening to an interview with Jordan Belfort. Very few people talk about just how important this is.

 

On this episode Keith talks about how everyone knows it’s important to fail but winning big is often overlooked.

Amongst other things, Keith discusses:

* How to market like the Big Guys

* Why you should put yourself in positions where you can fail as often as possible

* And why most people never reach the success they should.

 

So listen here to find out about The Epic Fail Rule From The Wolf of Wall Street, or read the transcript below.

 

 

PLUS: Whenever you’re ready to make your business dreams real, here are the next steps you can take:

1. Learn the secrets to creating a successful business or side-gig

Subscribe to my Podcast and immerse yourself in the strategies & tactics you need to make a modern business successful.

2. Develop your idea into a Profitable Business

Be a guest on my Podcast where we can plot world domination by applying the IMT Business Mastery Formula to your idea or business. If you have an idea, just started a business or looking to scale, let’s do some plotting together. Click here to e-mail me and I’ll send you the details.

3. Join the “It’s My Time” Mastermind

I’m assembling a peer-group of driven entrepreneurs who want a successful business within 12 months. This unique community will receive everything they need to create or scale their successful, modern business including advanced training, coaching and vital ongoing support. If you’re interested, just click here to e-mail me and I’ll send you the details.

4. Work with me 1-on-1

If you’d like to work directly with me, click here and tell me a little about yourself and your business (or business idea) and what you’d like to work on together.

 

Transcript

 

Hey, and welcome to the coldest ever edition of 7-Figure Business Secrets.

Yes, so it’s cold, it’s cold here at the moment.

Yeah, if you can see out the window, a bit of snow around, and … which is very unusual, but yeah.

I’ve still got my coat on, I was too much of a wuss to actually take it off.

But we’re here, we’re here together.

I’m just on my way into work as normal.

But really cool, what I wanted to do is to just quickly update you on some cool stuff that was happening.

And also something that’s been going round in my brain for the last few weeks, all inspired by, of all things, The Wolf of Wall Street.

But yeah, so last few days I’ve been playing around with Facebook ads, basically I think I was telling you, I’ve got a new product coming out, actually really cool.

It’s basically how to set yourself … it’s a course, an online course and a seminar, but basically at the end of the seminar, which is only, what, six weeks in total, a course and seminar, you’ll have your own business up and running and actually generating revenue.

So it takes you through all the different steps.

Market Like One Of The Big Guys

 

But we were playing around for the last two weeks now on basically the marketing side of it, and basically playing with Facebook ads.

Actually if you’ve never used Facebook ads, yeah, if you’ve never,

 

How to sell, without selling, so that you can serve even more customers and grow your business rapidly.

 

On this episode Keith talks about “Selling That Doesn’t Feel Like Selling” and how you can use this technique to make a huge impact on your customers, whether or not they buy from you.

Amongst other things Keith discusses:

* Why most of us have hang-ups about sales

* What consultative selling is and why it’s your absolute duty to use it

* And how he uses consultative selling in his business.

 

So listen here to find out How To Get Customers Begging For Your Product, or read the transcript below.

 

 

PLUS: Whenever you’re ready to make your business dreams real, here are the next steps you can take:

1. Learn the secrets to creating a successful business or side-gig

Subscribe to my Podcast and immerse yourself in the strategies & tactics you need to make a modern business successful.

2. Develop your idea into a Profitable Business

Be a guest on my Podcast where we can plot world domination by applying the IMT Business Mastery Formula to your idea or business. If you have an idea, just started a business or looking to scale, let’s do some plotting together. Click here to e-mail me and I’ll send you the details.

3. Join the “It’s My Time” Mastermind

I’m assembling a peer-group of driven entrepreneurs who want a successful business within 12 months. This unique community will receive everything they need to create or scale their successful, modern business including advanced training, coaching and vital ongoing support. If you’re interested, just click here to e-mail me and I’ll send you the details.

4. Work with me 1-on-1

If you’d like to work directly with me, click here and tell me a little about yourself and your business (or business idea) and what you’d like to work on together.

 

Transcript

 

Hey, morning, and if sales gives you the shivers and cold sweats and everything, then this episode’s for you.

Hey, morning, and welcome to 7-Figure Business Secrets.

Yes, so just dropped the little lad off to school, so on the way into the office now.

But, yeah, sales, that’s what I want to speak to you about this morning, sales.

They’re the heart and blood of any small business, we have to be able to make sales and convince people that they want our stuff, and sell it.

Or else, simply, we don’t have a business.

But, probably like me, a lot of people have an aversion to selling.

Why?

Well, because it feels a bit creepy, it’s not exactly normal for all of us.

And, in fairness we all have hang-ups about sales, we’ve had bad sales experiences.

Selling That Doesn’t Feel Like Selling

 

But what I want to show you today is actually sales are pretty good, and I want to show you a way of selling that actually it’s not selling at all.

It doesn’t feel like selling, and it’s the way I personally sell, and the way I like to advise clients to sell as well.

So, I’m going to take you through that, and the reason it’s fresh in my mind is actually over the weekend we were just pulling together … actually it’s new program coming up, it’s a consulting program that I do for basically small business owners...

 

What’s a swan doing in the fast lane of a 4-lane motorway in rush hour traffic???

Obviously listening to me as I share the 5 Big Business Fundamentals ;-)

And that’s not the only podcast glitch….

 

On this episode Keith talks about the ONLY 5 THINGS you need to do to make your start-up amazingly successful. Amongst other things Keith discusses:

* Why most start-ups fail within 2 years.

* The 5 Ps that will keep your business on-track.

* And when & how to use these strategies in your start-up.

 

So listen here to find out about the Traffic Jam, the Swan and the 5 Big Business Fundamentals.

 

 

PLUS: Whenever you’re ready to make your business dreams real, here are the next steps you can take:

1. Learn the secrets to creating a successful business or side-gig

Subscribe to my Podcast and immerse yourself in the strategies & tactics you need to make a modern business successful.

2. Develop your idea into a Profitable Business

Be a guest on my Podcast where we can plot world domination by applying the IMT Business Mastery Formula to your idea or business. If you have an idea, just started a business or looking to scale, let’s do some plotting together. Click here to e-mail me and I’ll send you the details.

3. Join the “It’s My Time” Mastermind

I’m assembling a peer-group of driven entrepreneurs who want a successful business within 12 months. This unique community will receive everything they need to create or scale their successful, modern business including advanced training, coaching and vital ongoing support. If you’re interested, just click here to e-mail me and I’ll send you the details.

4. Work with me 1-on-1

If you’d like to work directly with me, click here and tell me a little about yourself and your business (or business idea) and what you’d like to work on together.

 

Transcript

 

Hey, morning, and welcome to a Traffic Jam edition of 7-Figure Business Secrets!

Just on my way into the office. As you can see all around me, still in a pretty lengthy traffic jam.

Apparently, there’s a crash about five miles ahead.

So, we’re just waiting for it all to clear, but it gives me a great opportunity to give a quick chat to you guys.

Why Most Start-Ups Fail

 

What I want to talk to you about this morning was something we’ve been working on for it seems like years, but only the last week.

It’s a new product that we’ve got coming up.

You’ll hear more about it.

It’s the Big Business Start Up Systems product.

Basically it’s how do you set up a start-up quickly in a way that’s going to get you a high income, and basically fund your lifestyle, but make it happen quickly.

The problem with most start-ups, as you probably know is, 90% fail.

That’s not good.

That’s just the reality, but a lot of that is avoidable.

The reason that most start-ups fail is not because there aren’t clever people and great entrepreneurs.

It’s actually the advice that’s followed. The standard advice is actually incorrect.

Because actually what’s really important to start-ups is cash.

Cash is king.

If you follow the right approach for start-ups …

The Swan

 

THE NO. 1 REASON why entrepreneurs go back to the day job. It’s an avoidable travesty.

I don’t usually shoot videos in my car in the dark but I just felt a really strong urge to talk to you straight after a conversation with one of my clients.

 

On this episode Keith talks about overwhelm and the huge part it’s played in his entrepreneurial life. Amongst other things Keith discusses:

* What a production line closure crisis in Ford taught him about getting through overwhelm.

* How understanding the entrepreneur’s journey will keep you in the game. Guaranteed.

* And what to do when things look bleak.

 

So listen here to find out Why You Need To Take Your Bravery Pill, or read the transcript below.

 

 

PLUS: Whenever you’re ready to make your business dreams real, here are the next steps you can take:

1. Learn the secrets to creating a successful business or side-gig

Subscribe to my Podcast and immerse yourself in the strategies & tactics you need to make a modern business successful.

2. Develop your idea into a Profitable Business

Be a guest on my Podcast where we can plot world domination by applying the IMT Business Mastery Formula to your idea or business. If you have an idea, just started a business or looking to scale, let’s do some plotting together. Click here to e-mail me and I’ll send you the details.

3. Join the “It’s My Time” Mastermind

I’m assembling a peer-group of driven entrepreneurs who want a successful business within 12 months. This unique community will receive everything they need to create or scale their successful, modern business including advanced training, coaching and vital ongoing support. If you’re interested, just click here to e-mail me and I’ll send you the details.

4. Work with me 1-on-1

If you’d like to work directly with me, click here and tell me a little about yourself and your business (or business idea) and what you’d like to work on together.

 

Transcript

 

Hey! Welcome to a dark and spooky edition of 7-Figure Business Secrets.

Hey guys, yeah so, hopefully this works.

You can roughly see me just driving home.

It’s just actually getting a bit dark. It’ll probably be pitch black by the time I finish this.

Entrepreneur Overwhelm

 

I just got off a call with a struggling entrepreneur, and I wanted to share what I shared with her in the hope that actually it’ll be of benefit to you, whether right this second, but I guarantee that what she’s going through you’ve gone through, and you’ll probably go through many, many, many, many, many times again.

And I shared with her how I cope with it. And basically, she’s going through the typical overwhelm.

Actually, she’s accomplished a hell of a lot so far.

But she basically went to launch a product, and the product hasn’t quite worked the way she was expecting it to.

She was hoping for immediate success with it and it hasn’t quite worked out that way.

And she was struggling with, “Well, what do I do next? What happens?”

What was interesting, I’ll probably tell you the side story of this product in a future podcast, because actually she’s this close to it.

What she’s missing is so small,

 

How the most expensive suit I ever bought was actually not the most expensive suit I ever bought. Yeap, really!!!

 

On this episode Keith talks about why the price-tag shouldn’t be your top consideration, even when money is tight.

Amongst other things Keith discusses:

* The BIG difference between Expensive and Valuable

* The huge cost of free advice

* And how not spending money creates a massive business risk.

 

So listen here to find out Why You Can’t Penny-Pinch Your Way To Success, or read the transcript below.

 

 

PLUS: Whenever you’re ready to make your business dreams real, here are the next steps you can take:

1. Learn the secrets to creating a successful business or side-gig

Subscribe to my Podcast and immerse yourself in the strategies & tactics you need to make a modern business successful.

2. Develop your idea into a Profitable Business

Be a guest on my Podcast where we can plot world domination by applying the IMT Business Mastery Formula to your idea or business. If you have an idea, just started a business or looking to scale, let’s do some plotting together. Click here to e-mail me and I’ll send you the details.

3. Join the “It’s My Time” Mastermind

I’m assembling a peer-group of driven entrepreneurs who want a successful business within 12 months. This unique community will receive everything they need to create or scale their successful, modern business including advanced training, coaching and vital ongoing support. If you’re interested, just click here to e-mail me and I’ll send you the details.

4. Work with me 1-on-1

If you’d like to work directly with me, click here and tell me a little about yourself and your business (or business idea) and what you’d like to work on together.

Transcript

 

Hey! Welcome to 7-Figure Business Secrets and look what I just got!

So enough of that, but it’s my new suit, a new suit.

It’s my secret pleasure that I get to do once or twice, or sometimes three or four times a year.

I get to go and buy myself a nice suit, and okay, I spend quite a bit of money on them, but I don’t look upon money as expensive. I look at these suits as incredible value ever since I had an episode about 15 years ago of where I actually bought what was at the time, I thought, a cheap suit.

I saved myself about €400. I walked into one of those suit places. I still remember, I walked in and they had suits everywhere, loads of different suits, and they were all like €300, €200, €15 off, all of this type of thing.

You know the place, Suits-R-Us.

The guy came up and measured me, and I picked a suit that I thought was great and walked out really happy with myself because I’d saved quite a bit of money, €400, a lot of money versus this, that’s for sure!

So all fine until about two weeks later, leaving my house and for whatever reason I just thought, I don’t like the shine. I stopped and looked … there was like a shine, that I wasn’t used to off it, and then I thought, “Oh actually, I don’t like the look of it,” and I realised that actually it’s broader.

It doesn’t quite fit me as well, and I loved at it and maybe I didn’t, but I felt a bit chunkier, not looking as good in it. And it all just didn’t seem right.

 

How you present your products to your customers could be killing your sales.

 

On this episode I talk about some really cool sales insights that many business owners just don’t get. Here are some crucial tactics to listen out for in this episode:

* Find out the secret to selling

* Find out why we don’t just buy products and services

* And find out how to understand what your customer really needs

 

So listen here to find out why you shouldn’t be a Bulldozer Business, or read the transcript below.

 

 

PLUS: Whenever you’re ready to make your business dreams real, here are the next steps you can take:

1. Learn the secrets to creating a successful business or side-gig

Subscribe to my Podcast and immerse yourself in the strategies & tactics you need to make a modern business successful.

2. Develop your idea into a Profitable Business

Be a guest on my Podcast where we can plot world domination by applying the IMT Business Mastery Formula to your idea or business. If you have an idea, just started a business or looking to scale, let’s do some plotting together. Click here to e-mail me and I’ll send you the details.

3. Join the “It’s My Time” Mastermind

I’m assembling a peer-group of driven entrepreneurs who want a successful business within 12 months. This unique community will receive everything they need to create or scale their successful, modern business including advanced training, coaching and vital ongoing support. If you’re interested, just click here to e-mail me and I’ll send you the details.

4. Work with me 1-on-1

If you’d like to work directly with me, click here and tell me a little about yourself and your business (or business idea) and what you’d like to work on together.

 

Transcript

 

Hey, morning everyone and welcome to 7-Figure Business Secrets!

Hey, morning!

So, I’m just after dropping my daughter to her Irish dancing class.

Yes, you know, the “diddly-eye-dye” and the legs going everywhere. She’s been doing that for many, many years.

I’m just after dropping her off but that gives me a few minutes in the car to chat to you about a client of mine. Well actually he’s one of my coaching clients.

A Question

 

There came up a question there during the week and I thought, rather than respond in e-mail or give them a quick shout, what I’m going to do is I’m going to record the actual answer so that he can hear it, you can hear it and benefit from it.

It’s a really cool question that he had, or a cool problem that you’re probably facing as well. And basically, his problem …

Wow, that sun is bright. Is that better? No, we’ll leave it like that.

His question was very relevant.

Basically, he set up a business about a year and a half ago. He’s selling online clothing. That’s basically what he’s got going on.

He drives people to his site through advertising. He’s got a few other things going on and a few affiliates and a bit on Amazon. There’s a Fruugo website as well.

So that’s basically how he’s working his business.

His question was very interesting. Basically, he started growing pretty rapidly and then, it just stopped. It’s almost flat-lined.

Here's a behind the scenes look at a successful sales funnel for a big ticket item that you can use in your business.

Here's the real reason I did a TED talk. It's not what you think.

If you really want to advertise your business, you're way better off using the technique I describe here.

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MY MISSION:

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I've made it my mission to help entrepreneurs who are brave enough to leave their corporate jobs to establish wildly successful, high-impact businesses.  Businesses that make a difference and reward the entrepreneur with financial and social freedom.

My goal is to add at least another 1,000,000 entrepreneurs to the world.  1 million more people to help solve many of the world’s greatest problems.  But we can only do that if we make starting a successful business really, really easy and stack the odds of success heavily in the entrepreneur's favour.

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CONNECT WITH KEITH:

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Join Keith’s Rapid Business Growth email list at http://www.keithmcevoy.com/

Join his FaceBook fans at http://www.facebook.com/successclubthatworks

Instagram: http://instagram.com/keith_mcevoy

LinkedIn: https://www.linkedin.com/in/keithmcevoy

Twitter: https://twitter.com/keith_mcevoy

I used to dread sales. It brought up images of second-hand car dealers and salespeople forcing products on you that you didn't want.

The whole idea of sales made me very uncomfortable.

That was until I learned this.