In this episode of the NFX Podcast, Keith Rabois and James Currier examine the rule deviation behind some of technology's greatest startup feats — PayPal, Square, Yelp, and even Apple, Tesla, and SpaceX.

They discuss:
- The 5 People You Spend the Most Time With: It's easy to be a contrarian. It's hard to be right. What are the environmental and psychological factors needed to really think for yourself?
- The Extreme 1% of the Bell Curve: A framework for rule deviation that leads to invention, not replication.
- Being a Founder is Like Chewing Glass: The 3 biggest factors Keith cites that made the early PayPal team so strong, going on to create YouTube, Tesla, SpaceX, LinkedIn, Yammer, & more.
- Counterintuitive KPIs that Transformed Yelp, PayPal, & Square: The non-obvious (even ridiculous-at-first) KPIs that changed their trajectory.
- & much more

Read the essay - www.nfx.com/essays