Sign up to save your podcasts
Or
Share Ken Roberts - Emotions in Advertising - S5 Ep12
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Ken Roberts - Emotions in Advertising - S5 Ep12
Brain Hurt Scale = 3/10 - Do you need your advertising to be emotional in order for it to work? Ken Roberts has spent decades researching this with colleagues and is one of the world's authorities on this topic.
In this wide-ranging interview we separate fact from fiction about everything from brand tracking, to the creative process, market-share drivers, advertising pre-testing vendors, famous marketing personalities and everything else in between.
And Ken doesn't disappoint. Refuting much of the common wisdom and offering contrarian points of view supported by the practical commercially-focused research he's been personally involved with.
Discover which voices you should be listening to and which you probably shouldn't if you're focused on high-value financial outcomes with your marketing expenditure.
Or you could continue listening to the populist narratives of famous commentators.
The choice is yours.
_____
Links and recommended further reading mentioned in this episode.
Ken Roberts https://www.linkedin.com/in/ken-roberts-789b222/
ForeThought - https://www.forethought.com.au/
BrandComms - https://www.brandcomms.ai/
Bendigo Better Bank TVC - https://www.youtube.com/watch?v=zx0UkhlcJCM
Kmart Australia 1000 Mum's TVC - https://www.youtube.com/watch?v=rnHg_RcsWck
Brand Health Tracking Course - https://app.vexpower.com/sim/how-to-measure-and-track-brand-accurately-without-a-vendor-filtered-lens/
The Folly of the ‘The Long and the Short of It’ https://www.greenbook.org/insights/gain-retain/the-folly-of-the-the-long-and-the-short-of-it
Emotion: the Mandatory of Marketing – Part One: Behavior https://www.greenbook.org/insights/gain-retain/emotion-the-mandatory-of-marketing-8211-part-one-behavior
Emotion: the Mandatory of Marketing – Part Two: Measurement https://www.greenbook.org/insights/gain-retain/emotion-the-mandatory-of-marketing-8211-part-two-measurement
Emotion: the Mandatory of Marketing Part Three: Application https://www.greenbook.org/insights/gain-retain/emotion-the-mandatory-of-marketing-part-three-application
View all episodes
By Hybrency
5
11 ratings
Brain Hurt Scale = 3/10 - Do you need your advertising to be emotional in order for it to work? Ken Roberts has spent decades researching this with colleagues and is one of the world's authorities on this topic.
In this wide-ranging interview we separate fact from fiction about everything from brand tracking, to the creative process, market-share drivers, advertising pre-testing vendors, famous marketing personalities and everything else in between.
And Ken doesn't disappoint. Refuting much of the common wisdom and offering contrarian points of view supported by the practical commercially-focused research he's been personally involved with.
Discover which voices you should be listening to and which you probably shouldn't if you're focused on high-value financial outcomes with your marketing expenditure.
Or you could continue listening to the populist narratives of famous commentators.
The choice is yours.
_____
Links and recommended further reading mentioned in this episode.
Ken Roberts https://www.linkedin.com/in/ken-roberts-789b222/
ForeThought - https://www.forethought.com.au/
BrandComms - https://www.brandcomms.ai/
Bendigo Better Bank TVC - https://www.youtube.com/watch?v=zx0UkhlcJCM
Kmart Australia 1000 Mum's TVC - https://www.youtube.com/watch?v=rnHg_RcsWck
Brand Health Tracking Course - https://app.vexpower.com/sim/how-to-measure-and-track-brand-accurately-without-a-vendor-filtered-lens/
The Folly of the ‘The Long and the Short of It’ https://www.greenbook.org/insights/gain-retain/the-folly-of-the-the-long-and-the-short-of-it
Emotion: the Mandatory of Marketing – Part One: Behavior https://www.greenbook.org/insights/gain-retain/emotion-the-mandatory-of-marketing-8211-part-one-behavior
Emotion: the Mandatory of Marketing – Part Two: Measurement https://www.greenbook.org/insights/gain-retain/emotion-the-mandatory-of-marketing-8211-part-two-measurement
Emotion: the Mandatory of Marketing Part Three: Application https://www.greenbook.org/insights/gain-retain/emotion-the-mandatory-of-marketing-part-three-application
More shows like Champagne Strategy
View all
The Bill Simmons Podcast
30,302 Listeners
The a16z Show
1,103 Listeners
The Diary Of A CEO with Steven Bartlett
8,830 Listeners
Uncensored CMO
45 Listeners
The Prof G Pod with Scott Galloway
5,674 Listeners
All-In with Chamath, Jason, Sacks & Friedberg
10,208 Listeners
The Ezra Klein Show
16,464 Listeners
The WARC Podcast
11 Listeners
The Rest Is Politics
3,566 Listeners
The Network State Podcast
114 Listeners
The Marketing Architects
45 Listeners