After a few years of supply chain challenges and navigating tariffs, Kenda Tire is looking to expand, as it has released new and updated products in key segments. First, it has made its entry into the all-weather—or what Kenda is calling the “four-season” segment—with its Vezda Touring 4S. Now with updated UHP lines, Kenda hopes to take its “Podium to Pavement” philosophy it has proven in its light truck offerings to the track and gain traction.

To delve into all that is going on with Kenda Tire in North America, we caught up with Ryan Lewis, marketing manager for Kenda’s automotive division, during Industry Week. In this episode of What’s Treading with Tire Review, presented by AAPEX, Ryan delves into what to expect from Kenda this year and how the company is looking to better serve its channel partners.

EPISODE OVERVIEW:

• Updates on Kenda’s Klever M/T2 product (0:27)
• How Kenda is entering the all-weather segment and why it is referring to it as “four season” (1:29)
• Updates to Kenda’s UHP tire lines and how it aims to prove its “podium to pavement” philosophy in performance racing (3:16)
• Updates on Kenda’s e-learning platform (4: 58)

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