Kendrick Lamar BioSnap a weekly updated Biography.

Kendrick Lamar just electrified Mexico City, performing the hits “HUMBLE” and his recent smash “Not Like Us” at Estadio GNP Seguros to kick off the Latin American leg of his Grand National Tour. Social media lit up with video of both his sound check and his full-scale stadium set, with fans calling the September 23 show “historic.” The Mexico City appearance marked show number 40 of the Grand National Tour and comes just after the tour reportedly broke the all-time attendance record for a solo hip hop artist, according to Complex and AOL. Lamar’s festival sets always create headlines but this run seems to underscore both global demand and a new kind of superstar status for the Compton rapper, especially as online buzz continues to frame him as the “new king of hip hop.”

In the business realm, Kendrick debuted Project 3, a global creative agency launched with his longtime collaborator Dave Free under the pgLang umbrella, as reported by Bizcommunity. Project 3 aims to transform brands through creative direction, production, and strategy, with its first campaign already teased online and the acquisition of the international studio Frosty bringing extra reach. The duo’s previous pgLang ventures reshaped pop culture with collaborations for Super Bowl LIX and brands like Chanel, Calvin Klein, and Gatorade, earning six Cannes Lions and being named Independent Agency of the Year in 2023.

On the tech investment front, Lamar’s business acumen is in the spotlight after he joined DJ Khaled and Roddy Ricch in helping LA-based music tech startup EngineEars secure $7.5 million in seed funding. This company, created by Derek “MixedByAli” Ali, specializes in streamlining music collaboration and business for artists and labels, and Kendrick’s involvement signals his interest in pushing the industry forward, as reported by TradedVC.

Meanwhile, new headlines are everywhere over Kendrick’s mounting award count: he recently received two more Grammys for “Not Like Us”—winning Record of the Year and Song of the Year in 2025. He’s now collected an astonishing 17 Grammy wins out of 47 nominations. Lamar is also up for a staggering 10 MTV Video Music Awards this year, cementing his standing as a global cultural force.

Notably, recent speculation about fresh collaborations or surprise music drops remains unverified by official sources, but the rumor mill is spinning with fans hopeful for more. Public reactions and biographical observers suggest these moves—especially the tour’s worldwide demand and the Project 3 debut—may long define Kendrick’s trajectory as not just a rapper but a transformative figure in music, branding, and entrepreneurship.

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Kendrick Lamar BioSnap a weekly updated Biography.

Kendrick Lamar’s headline-grabbing streak is unwavering as he rolls into late September 2025. He’s deep into his Grand National Tour with a massive Mexico City show set for September 23—fans have been buzzing about these stadium dates, especially since his latest album GNX continues to dominate playlists and fuel his ongoing global run. Billboard previously reported that the North American leg alone grossed over 295 million dollars, cementing Lamar’s status as a touring juggernaut. Just recently, his blockbuster single “Luther,” a collaboration with SZA, reclaimed the top spot on the Hot Rap Songs chart—remarkably, that’s 34 weeks at number one since release and a total 13-week reign on the Hot 100, now making it the second longest-running number one hip-hop song of all time after Lil Nas X’s “Old Town Road,” according to HipHopDX.

In the business arena, Lamar’s public profile jumped again this past week after Chanel announced him as their newest brand ambassador, continuing his push into high fashion and endorsements. He’s also the creative and financial force behind pgLang, co-founded with Dave Free, and the duo just launched Project 3 Agency, which provides brand strategy, content production, and creative direction to other companies. Fast Company and Bizcommunity both spotlighted the move, emphasizing Lamar’s global vision and his knack for building culture-shifting ventures—especially with his history of headline-making collaborations with brands like Converse, Calvin Klein, and Bottega Veneta.

On the awards circuit, Kendrick’s absence from the 2025 MTV VMAs generated headlines; despite garnering ten nominations, he skipped the ceremony and only snagged one technical award for Best Cinematography for “Not Like Us.” The song, widely regarded as a pointed diss track aimed at Drake, previously swept the Grammys in early 2025, bringing in five awards including Record and Song of the Year—it also kept Kendrick trending on social feeds and maintained the heat in the widely discussed Drake feud, even getting referenced in Tina Fey’s Emmy Awards joke about their rivalry.

Socially, Lamar remains enigmatic—a star visible everywhere but rarely glimpsed himself. He notably stayed offline during the VMAs and opened up last fall in Harper’s Bazaar about the tension between his public persona and private self, revealing how he navigates the split between onstage bravado and personal vulnerability. He’s not just keeping his distance; he’s redefining how authenticity and stardom coexist in hip-hop. His fortune stands tall at an estimated 140 million dollars, per Celebrity Net Worth—the result of chart-topping albums, sold-out tours, high-profile endorsements, and clever investments in real estate, most notably a Brentwood compound scooped up for 42 million dollars.

The rap world keeps watching his every move and in true Kendrick fashion, so does the mainstream. Whether it’s stadium-filling shows, award sweeps or clever business pivots, his latest moves are more than headlines—they’re shaping hip-hop’s next chapter.

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Kendrick Lamar BioSnap a weekly updated Biography.

Kendrick Lamar has dominated headlines over the past few days with a wave of landmark achievements and a touring schedule that cements his global appeal. The Compton-born superstar’s most talked-about accomplishment this week is his Grand National Tour, which has become the hottest ticket in hip hop, including a major show slated for September 23, 2025, at Mexico City’s Estadio GNP Seguros according to Concerts50 and Live Nation. Demand is so high that even resale tickets are commanding impressive prices. This massive tour follows the record-breaking North American leg that grossed nearly 300 million dollars, as reported by Billboard, firmly establishing Lamar’s stature at the pinnacle of live performance revenue.

Musically, Lamar’s recent studio project, GNX, has been dominating both charts and cultural conversations. Netflix Junkie recently highlighted that GNX is the odds-on favorite for next year’s Grammy Album of the Year, but it's already swept the 2025 awards circuit. At the 2025 Grammys, which grabbed headlines worldwide, Lamar took home five awards including Record of the Year and Song of the Year for Not Like Us. He also made waves at the Apple Music Super Bowl LIX halftime show press conference, sharing the stage and praise with SZA. According to People, Lamar expressed deep admiration for SZA’s evolution, revealing a mutual respect rooted in years of collaboration. That Super Bowl halftime show became even more historic when CBS News reported it helped one of the show's creative contributors, a Chicago native, claim an Emmy this week—a testament to the cultural impact of Lamar’s live spectacles.

The accolades do not stop there. Variety confirmed that Kendrick Lamar currently leads the nomination tally at the 2025 BET Awards with ten nods, including Album of the Year for GNX, multiple collaborations with SZA, and Best Male Hip Hop Artist, reinforcing his dominance in the field. Discussions about his wealth have also resurfaced. Netflix Junkie pegged his net worth at 140 million dollars this year, a sum driven by relentless touring, sales, and high-value partnerships.

On social media, Lamar has sparked lively debate and viral commentary. A recent post on Threads playfully skewered the idea that Lamar has been overshadowed in hip hop feuds, insisting his “name was already good enough before the Drake beef,” referencing the ongoing fan chatter that keeps his reputation fiercely protected among supporters. Another post from Late Night Librarian² on Threads poked fun at the notion that Kendrick’s lyrical themes predicted cultural trends, fueling more engagement across platforms.

No major speculative rumors or unconfirmed reports have emerged. The overwhelming narrative in verified news is Kendrick Lamar’s continued evolution from trendsetting artist to a transcendent icon whose every move resonates across music, business, and pop culture.

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Kendrick Lamar BioSnap a weekly updated Biography.

Kendrick Lamar has dominated headlines and airwaves over the past few days with a combination of commercial achievement, artistic triumph, and high-profile public appearances that underline his ongoing cultural clout. According to Billboard and Celebrity Net Worth, Lamar’s fortune now stands at an astonishing 140 million dollars, and that trajectory shows no signs of slowing. Much of this surge stems from the blockbuster Grand National Tour, which, as recently reported, has already grossed nearly 300 million dollars just from its North American leg—cementing it as not only one of the biggest hip-hop tours in history but a defining moment in live music for 2025. Fans can still catch him live with upcoming sold-out shows in Mexico City at Estadio GNP Seguros, where demand for tickets reportedly soared with prices starting at over 750 dollars on major reselling platforms.

Artistically, Lamar has been at the center of Grammy buzz thanks to the runaway success of his recent album, GNX, a surprise release last fall that upended chart records and had all twelve tracks simultaneously riding the Billboard Hot 100 for three consecutive weeks—an unprecedented feat in rap history. GNX is widely tipped as the favorite for Album of the Year at the 2026 Grammy Awards, while critics continue to debate its artistic depth versus its impact, especially in comparison to other hyped hip-hop releases like the Clipse reunion project. Lamar’s Grand National Tour also doubles as a victory lap for his Grammy-winning single, Not Like Us, which garnered him five statues at this year’s awards, including both Record and Song of the Year. That week also saw him make major headlines for his joint Super Bowl halftime show performance, appearing alongside SZA, whom he praised publicly as a constant inspiration and longtime collaborator.

On social media, Lamar’s presence has remained heavy, with platforms like Threads ablaze with commentary dissecting his career and commercial dominance. There is some online noise—mostly speculative—about his relationship with rival Drake, but most serious outlets have focused on his achievements and celebrations rather than stoking beef rumors. Businesswise, Lamar’s profile as a mogul continues to expand. His co-founded label pgLang is breaking new artists, and his face has appeared in recent national campaigns for Nike, American Express, and Chanel, while Elle Decor reports that his luxury real estate acquisitions now top 80 million dollars in value. In sum, Kendrick Lamar’s activities and news this past week reinforce his ever-expanding influence not just as the reigning king of hip hop, but as a heavyweight creative, entrepreneur, and performer with no signs of slowing down.

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Kendrick Lamar BioSnap a weekly updated Biography.

Kendrick Lamar’s past week has been nothing short of historic and headline-grabbing. First and foremost, Kendrick just secured his second career Emmy, winning Outstanding Music Direction for the Apple Music Super Bowl LIX halftime show, an achievement covered by Boardroom and echoed by Men’s Journal. This win is monumentally significant because it positions Kendrick among a tiny elite: he is now one of only three people in history to have won multiple Grammys, multiple Emmys, and a Pulitzer Prize. When you talk about hip-hop’s ascension into high art and mainstream culture, this triple crown signals Kendrick’s artistry is now in a rarified league.

Yet, while his Super Bowl win was catnip for the major news outlets, the VMAs had a different tenor. According to WHBC, Kendrick was notably absent from the 2025 MTV Video Music Awards, despite being nominated for a whopping ten awards and riding the momentum of five Grammy wins earlier this year with the track “Not Like Us.” He only took home a single Moon Person, for Best Cinematography — a surprising result, considering that his recent SZA collaboration “Luther,” which The Beacon called “a hip-hop and RnB ballad” with lush production and serious Billboard staying power, was widely anticipated to sweep at least one major VMA category. In a Harper’s Bazaar conversation rehashed by WHBC, Lamar spoke candidly about keeping his public persona honest and vulnerable, showing he remains attuned to the pressures and dualities of fame — even as he chose privacy over the spotlight at the VMAs.

On the business and creative side, Lamar kept building legacy plays. Rap-Up and Bizcommunity reported the official launch of Project 3 Agency under the pgLang umbrella, his creative company with longtime collaborator Dave Free. Project 3 marks a bold push into brand strategy, content creation, and creative direction for external clients, strengthened by their acquisition of the global studio Frosty. This expansion both cements Kendrick’s role as a cultural tastemaker and shaper of the business of creativity, not just its artistic form.

Musically, the engine keeps roaring. Kendrick’s Grand National Tour is gearing up for stadium dates across Mexico City, as seen on Concerts50 and Live Nation, and the rumor mill is on fire after According2HipHop reported that Coachella organizers are angling for him to headline in 2026. This isn’t just wishful thinking; his latest album GNX obliterated records, spending 22 straight weeks atop Billboard’s chart and pulling eight-figure grosses in single-night stadium shows. GNX’s impact is so seismic that industry insiders say Lamar’s live act has redefined what’s possible for a rapper on tour, shattering the all-time live revenue records for a Black male headliner.

For pure digital buzz, “Kendrick” is everywhere — his latest awards, the tour stops, GNX’s chart feats, Project 3’s business ambitions, and non-stop Coachella speculation are hot topics across both Twitter and TikTok, with fans and insiders parsing every move and keeping his name at the top of trending lists. While these rumors about Coachella remain unconfirmed, the sheer weight they carry reflects just how far Kendrick Lamar has come: not just one of music’s most acclaimed voices, but a bona fide culture-mover, taste-maker, and now, a certified member of pop culture’s most rarefied club.

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Kendrick Lamar BioSnap a weekly updated Biography.

Kendrick Lamar remains one of music’s most dynamic and elusive figures as summer 2025 slides into fall. He was a major headline at the recent MTV Video Music Awards where, despite earning a remarkable ten nominations, he chose not to attend and only picked up a single win in the technical category of Best Cinematography for his record-shattering single Not Like Us. According to Elle Magazine, this absence hints at his continued preference for privacy and separation between his on-stage persona and his personal life, a theme he discussed in detail in a recent Harper’s Bazaar conversation with SZA. Kendrick went deep on embracing vulnerability and balancing masculine and feminine energies in his art, saying that his real power lies in honesty and softness rather than bravado—a stark contrast to the public’s frequent calls for spectacle.

While quiet on social media and skipping the VMAs, Kendrick has been far from dormant. Earlier in 2025, he swept the Grammys, taking home five trophies for Not Like Us, including the coveted Record of the Year and Song of the Year. In the same whirlwind year, Men’s Journal notes he crossed into historic territory by winning an Emmy for Outstanding Music Direction for his Super Bowl LIX Apple Music Halftime Show. This makes him one of only three people in music history to hold multiple Grammy Awards, multiple Emmys, and a Pulitzer Prize. Those kinds of honors are usually reserved for living legends, not an artist still very much in his prime.

Business-wise, Lamar is still making moves. Rap-Up and BizCommunity report that together with long-standing collaborator Dave Free, Kendrick’s creative agency pgLang launched its newest chapter, Project 3 Agency. This new global firm now offers brand strategy, content production, and creative direction for clients outside their music universe. They kicked it off with a stylized video on Instagram and the acquisition of the international studio Frosty, a partnership years in the making. PgLang’s portfolio already included heavyweights like Converse, Calvin Klein, Chanel, and Bottega Veneta, plus six Cannes Lions, including Independent Agency of the Year for 2023. The message: Kendrick’s vision for culture goes well beyond music, and these structures are being built for lasting impact.

On the live front, Lamar is headed to Mexico City for his Grand National Tour this month. According to Concerts50 and Live Nation, he headlines Estadio GNP Seguros on September 23, before heading to São Paulo’s Allianz Parque on September 30, among other international dates, amid sold-out stadium crowds and record ticket sales. According to According2HipHop, industry chatter suggests Kendrick may headline Coachella 2026, although Hits Daily Double says nothing is confirmed and his reps are tight-lipped. These rumors only add to speculation: Kendrick’s GNX album spent 22 weeks at No. 1—an unprecedented run for hip-hop—and his Dallas tour stop broke records with the highest-grossing show ever by a Black male headliner.

Despite the swirl of career milestones and expansion into creative business, Kendrick Lamar is not showing up for the usual celebrity fanfare. Instead, he’s shaping a legacy built on substance, real emotion, and a business empire designed for the long haul. If Coachella does call next year, it will not just be another headlining gig but a punctuation mark on a year that may reshape modern music and culture for years to come.

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Kendrick Lamar BioSnap a weekly updated Biography.

Kendrick Lamar has been making headlines everywhere even though hes been famously elusive in public and rarely seen on social media. Hes coming off a historic Emmy win for Outstanding Music Direction at the Creative Arts Emmys, recognized for his critically acclaimed Apple Music Super Bowl LIX Halftime Show. This marks his second Emmy. The performance itself was a spectacle that featured Samuel L Jackson, SZA, Serena Williams, and the highly anticipated Drake diss Not Like Us as the finale, sealing the set as one of the most discussed halftime shows in years according to The Fader and Rap-Up. Lamar and musical director Tony Russell are now the first halftime show headliners to win in this category, cementing Kendrick as a genuine cultural architect.

On the business side, Kendrick is on the second to last leg of the Grand National World Tour with SZA. The tour continues to sell out major stadiums and will hit Mexico City on September 23. He also just made a surprise appearance in Los Angeles with Clipse to perform their Pharrell-produced collaboration Chains and Whips from Let God Sort Em Out. These shows are drawing energetic crowds and sparking social media buzz, even though Lamar remains off his own accounts.

Chart-wise, Kendrick is rewriting history. Hes the only rapper of 2025 to have charted a song every single week on the Billboard Hot 100, primarily powered by Luther, his duet with SZA, which spent 13 weeks at number one, breaking longevity records for a rap song. Because of Luther and the Drake-targeted Not Like Us, his streak continues strong while other GNX tracks like tv off and peekaboo have contributed to his year-long chart run, according to HotNewHipHop and 100.5 The Vibe. He also cleaned up earlier at the Grammys, walking away with five wins for Not Like Us including Record and Song of the Year.

There was curiosity about his absence from the MTV VMAs, where he was nominated in ten categories but only picked up Best Cinematography for Not Like Us. ELLE explains Lamar skipped the event and maintained radio silence online, reinforcing his reputation for keeping private—even during peak career moments. Hes spoken in interviews about separating his stage persona from his real self, saying his superpower is acknowledging vulnerability and balancing masculine and feminine energy in his music.

Speculation about further collaborations, setlist surprises, and additional accolades will likely build as the tour barrels toward South America. Despite remaining nearly invisible in ordinary paparazzi land, Kendrick Lamar has managed to be louder than ever through his creative output, live performances, groundbreaking records, and the kind of cultural impact that will last much longer than any headline.

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Kendrick Lamar BioSnap a weekly updated Biography.

Kendrick Lamar has dominated headlines over the past several days, capping one of the most monumental years in his career. After becoming the only rapper in 2025 to keep a song on the Billboard Hot 100 every single week this year, largely fueled by the enduring reign of his SZA duet Luther now the longest-running rap number one ever according to HotNewHipHop, Lamar continues to cement his chart presence with additional hits like Not Like Us and tv off. The Grammys earlier in 2025 saw him sweep five trophies including Record and Song of the Year for Not Like Us, underscoring his critical acclaim, and in the ultimate pop culture crossover, he performed that same Drake diss track as the finale of his widely celebrated Super Bowl LIX halftime show. That spectacle, featuring guests SZA and Samuel L Jackson, helped him clinch another Creative Emmy for Outstanding Music Direction, marking his second Emmy win, as reported by The Fader and Rap-Up.

But Kendrick is far from just an awards circuit darling—he is out in the world, too. His colossal Grand National Tour with SZA is in full swing and headed to Mexico City’s Estadio GNP Seguros on September 23, as confirmed by both StubHub and Live Nation. On stage, he recently made a surprise guest appearance with Clipse in Los Angeles to perform their Pharrell-produced collab Chains and Whips during their Let God Sort Em Out set, thrilling hip hop fans with his willingness to pop up in unexpected places.

In business, there is a major new chapter with the launch of Project 3, a global creative agency formed with his pgLang co-founder Dave Free. According to BizCommunity, the duo acquired the international studio Frosty to kick things off, vowing to build brands from the ground up and serving clients such as Chanel, Calvin Klein, Gatorade, and Cash App. The move further positions Kendrick as both a creative visionary and entrepreneur, extending his influence far beyond music.

Socially, Lamar played coy last week by skipping the MTV VMAs despite 10 nominations and a win for Best Cinematography for Not Like Us, as Elle reported. He kept a notably low profile on social media, but traces of him were everywhere, with his lyrics, performances, and business moves trending across platforms. The conversation continues to swirl around his headline-making artistry and his candid reflections on identity and vulnerability shared in recent interviews, leaving everyone watching for his next move.

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Kendrick Lamar BioSnap a weekly updated Biography.

Kendrick Lamar has dominated headlines and history books this week with a blend of career milestones and headline-grabbing drama. Billboard and Rolling Stone both highlight that his SZA duet "luther" just completed thirteen consecutive weeks at number one on the Hot 100, making it the longest-leading hip hop track in chart history and securing rare territory for a male-female duo. Meanwhile, Kendrick’s chart presence shows no sign of fading as singles like "Not Like Us," "tv off," and "peekaboo" from his GNX project remain strong. His nearly year-long Hot 100 streak is unmatched among rappers in 2025, according to data aggregators like Bars.

The commercial success echoes critical acclaim: At the 2025 Grammys, Kendrick’s "Not Like Us" swept major categories and his now-iconic, Super Bowl LIX Apple Music Halftime Show performance—reportedly a spectacle that cemented his status as the prime force in hip hop—continues to reverberate in pop culture memory. The track’s pointed lyrics directed at Drake also fueled what The Fader calls “the most publicized rap feud of the decade.” The beef boiled over in spring 2024 with a flurry of diss tracks—Kendrick’s "Euphoria," "6:16 in LA," and "Not Like Us" answered by Drake with "Push Ups" and "Taylor Made Freestyle." The personal nature of their barbs, plus Drake’s ongoing legal tussle with Universal Music Group over the dispute’s fallout, has only intensified the fascination. The Guardian and GQ suggest the feud’s ripples are already reshaping rap’s competitive culture.

Music aside, Kendrick appeared onstage in Los Angeles this month for a surprise set with Clipse, performing "Chains & Whips" from their Let God Sort Em Out album—a rare public appearance for the typically private star. Fans are equally focused on his upcoming shows: the next leg of his Grand National World Tour resumes September 23 in Mexico City, as confirmed by Live Nation, Concerts 50, and local outlets, with subsequent stadium shows throughout South America.

Business news is just as buzzy. Kendrick and creative partner Dave Free recently unveiled Project 3, a global agency under their pgLang company, following Frosty Studio’s acquisition. Ad Age notes that the move advances Kendrick’s culture-shifting ambitions, merging creative and commercial vision.

On social media, he’s trending for a mix of reasons. Music pages light up with chatter about his Billboard feats, while @SynthRidersVR just launched a new virtual reality experience based on Kendrick’s hit "HUMBLE." Some drama came from Young Thug, who in a newly leaked audio clip slammed Kendrick’s refusal to do features and insisted, via HotNewHipHop, that Kendrick can “never be bigger than Drake”—a swipe widely dissected on Twitter and music blogs.

There’s also rising curiosity about Kendrick’s family as viral posts speculate about his siblings—an untold story that continues to shake the internet, though most reports urge caution and respect for his privacy while sorting fact from rumor. It’s clear that Kendrick Lamar’s every move, lyric, and decision remains central in hip hop’s ongoing narrative and public imagination.

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Kendrick Lamar BioSnap a weekly updated Biography.

Kendrick Lamar is in the midst of one of the most dominant runs in hip hop history as he preps for the next leg of his Grand National World Tour, which resumes in Mexico City on September 23. According to AllHipHop, Kendrick’s recent collaborations have broken records; his duet “luther” with SZA just spent an unprecedented 13 consecutive weeks atop the Billboard Hot 100, making it the longest-running hip hop number one in chart history. That track and its followup “30 For 30” have not only boosted sales but cemented Kendrick’s presence on the charts nearly every week this year. His criticism-laced “Not Like Us,” aimed at Drake, swept the major Grammy categories back in February and remains a cultural lightning rod. Kendrick’s Super Bowl Halftime performance of “Not Like Us” pushed his profile even further, presenting an unusually bold and theatrical moment according to AllHipHop.

Kendrick’s ongoing feud with Drake is again headline news, with AllHipHop reporting that the battle escalated last year after Kendrick challenged the idea of a “Big Three” in hip hop and claimed sole leadership of the genre. Their war of words has included a succession of diss tracks, culminating in personal allegations and even a lawsuit from Drake against Universal Music Group regarding the marketing of Kendrick’s diss songs. The drama has been likened by critics to legendary hip hop battles and continues to shape discussion around rap culture.

Industry intrigue spilled out this weekend as Young Thug was heard in a leaked jail call—reported by The Source and iHeart—mocking Kendrick’s refusal to do features, claiming he’ll never surpass Drake’s global dominance and even suggesting he should delete his social media. These remarks amplified debates over Kendrick’s minimal social engagement and selective collaborations. Kendrick has not responded, remaining characteristically private.

On the experiential front, Kendrick’s 2017 hit “HUMBLE.” hit a new medium when Synth Riders announced a VR rhythm game based on the song on September 4, as detailed by Synth Riders’ official channels. The experience lets fans immerse themselves in scenes inspired by the now-iconic video.

As his tour heads into Latin America—with stops in Bogotá on September 27 and São Paulo on September 30—Kendrick’s commercial, creative, and cultural impact appears stronger than ever. Social media remains abuzz, not only with speculation over his ongoing beefs and rare public appearances but also with fan anticipation for appearances like the Clipse collaboration earlier this month in Los Angeles. Kendrick Lamar’s 2025 is shaping up as a year that redefines him not just as an artist, but as a movement.

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