Kendrick Lamar BioSnap a weekly updated Biography.
Kendrick Lamar has been everywhere lately and his wave shows no sign of breaking. According to HipHopDX, Kendrick Lamar currently holds the title for the biggest song of 2025 at mid-year, thanks to his chart-topping SZA collaboration Luther, which logged a dominant 13 weeks at number one on the Billboard Hot 100 and has already sold nearly 4 million copies in 2025. Not only that, but Not Like Us and TV Off are also both in the year’s top five sellers, bolstered by the momentum from last summer’s headline-making feud with Drake—yes, that drama is still making noise, with crowds as recently as July 21 chanting “F*** Kendrick” at Drake’s Birmingham concert. Drake even said on stage “I can’t say that I don’t agree,” as Sportskeeda reports, a reminder that this rivalry has split hip hop down the middle and continues to generate headlines and plenty of social chatter.
But while people argue over the rap battle, Kendrick is racking up awards and making headlines for much more substantive achievements. DailyFly and SportsRadio WEJL confirm Kendrick just landed four Emmy nominations for his record-setting 2025 Super Bowl halftime performance, which drew a phenomenal 133.5 million viewers. The performance featured SZA, Samuel L. Jackson as an Uncle Sam narrator, Serena Williams, and Mustard and is being lauded as a cultural moment—Samuel L. Jackson even called it “revolutionary” on the Mad Sad Bad podcast. Kendrick will face off against Beyoncé in the Outstanding Variety Special (Live) category at the televised Emmy ceremony on September 14.
Business-wise, the Grand National Tour Kendrick is co-headlining with SZA is breaking records of its own. Shows in Paris and Cardiff have been completely sold out, with Le Monde calling their nearly three-hour Paris performance a “tour de force.” Variety reports that after dominating the U.S., the tour is heading from Europe to Latin America this fall, taking over stadiums in Mexico City, Bogotá, São Paulo, Buenos Aires, and Santiago—with breakout Argentine duo Ca7riel and Paco Amoroso as openers. Kendrick’s GNX album continues to perform exceptionally, almost tied with SZA’s SOS deluxe for album sales this year, though both trail Morgan Wallen.
On social media, Kendrick and his team remain active, posting from European tour dates and tagging accounts like @kendricksintern. Meanwhile, a social trend spun from a 2022 Kendrick song has popped up again according to Instagram traffic. Practically every appearance is met with frenzied demand—a testament to his reach that no feud, no matter how loud its hashtags, can drown out.
So this week, Kendrick stands not just as hip hop’s top seller and globe-trotter, but as a cultural lightning rod, outpacing the competition both on and off the chart, and writing his next chapter in full stadiums, award shows, and headlines across the world.
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