In the 40+ years of box-office tracking, the numbers for North America are pretty easy to summarize: up.

Almost without exception, the total gross and the number of releases that found their way into theaters rose steadily every year, hitting their peak in 2018 with 993 releases grossing nearly $11.9 billion. The next year saw a slight dip to 910 releases and nearly $11.4 billion — and we know what happened after that.

The movie industry, like many others, hasn’t returned to pre-pandemic levels and may never get there. In 2024, 675 releases hit screens across North America and tallied just shy of $8.6 billion. While those totals are well behind the previous pace, that doesn’t necessarily mean the cinema is worse off — perhaps just different.

One of the people navigating the new environment is director Danny Villanueva Jr., a Chicago native whose move northward greatly influenced his second feature-length film, What Happened to Dorothy Bell? Since premiering in 2024, the horror movie has been met with positive reviews from audiences, including the ones at this year’s Milwaukee Film Festival, where it made its Wisconsin debut.

Technically a found-footage paranormal film, What Happened to Dorothy Bell? is also described by its director as “a story about generational trauma and self-discovery.” On top of that, it’s a story about Kenosha — or at least starring Kenosha. The city’s 125-year-old Gilbert M. Simmons Library, and the ghost tours found therein, stoked Villanueva Jr.’s creative fires and ultimately became the filming location.

On this episode of Cinebuds, he joins us to talk about how he gravitated to the horror genre, his path to becoming a “micro-budget” filmmaker and the part our state — and events like the Milwaukee Film Festival — has to play in the wider world of moviemaking.