What if athlete intelligence became the real competitive edge in college sports?

Former NFL player, entrepreneur, and Next League leader Kenyon Rasheed is here to share his journey from the football field to the forefront of sports innovation. Drawing from his experience at Oklahoma and beyond, Kenyon reveals how he built Edge3, a groundbreaking platform helping athletes and organizations use intelligence, data, and human insight to drive better outcomes.

As the landscape of college sports is shifting with the rise of the transfer portal, NIL deals, and roster volatility, Kenyon breaks down why traditional recruiting methods are no longer enough. 

You’ll hear his real-world lessons from advising top draft picks to partnering with college programs on player development. Plus, the traits that have fueled his own success.

In this episode, you’ll hear:

• How Kenyon's "athlete intelligence" concept bridges gaps between player experience, tech innovation, and business strategy
• Roster retention is the next battleground in college sports and how Edge3’s data-driven approach tackles it
• Behind the scenes of recruiting today and how business partnerships are shaping athlete choices
• Kenyon’s early bets on technology, NIL, and how real-time data transformed his post-NFL career
• Why curiosity, self-awareness, and the "why not me?" mindset are critical traits for success both on and off the field

Resources and Links:

Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.

Connect with Kenyon Rasheed on LinkedIn and learn more about Edge3 on their website.

Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.

Next League is partnering with Sports Business Journal for the Rising Woman of the Year Award. Nominations are now open! Learn more here.