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In this episode of Key Factors Podcast – Real Estate AF, we dive deep into the power of social media and digital media — how it’s programming society, shaping desires, fueling division, and even impacting real estate and finance.

From algorithms that amplify polarization to the normalization of behaviors online, we explore how the digital age is influencing not only our culture but also how buyers, sellers, and investors make decisions in today’s market.

👀 What you’ll learn:

How algorithms are shaping human thought and financial behavior

Why social media’s influence extends into housing markets and consumer confidence

The paradox of digital media: division vs. connection

What realtors, lenders, and investors need to know to navigate this new digital landscape

This isn’t just a conversation about technology — it’s about mankind, money, and the future of trust.

🔑 Join us as we peel back the curtain on the hidden power of media, and uncover what it really means for real estate and finance.

👉 Subscribe for more thought-provoking conversations on real estate, finance, and the forces shaping our world.

#RealEstateAF #KeyFactorsPodcast #SocialMedia #Finance #RealEstate

  Join us in this insightful episode as we explore the profound impact of social media on our lives. Our hosts and guests delve into how algorithms shape our perceptions, the importance of self-reflection, and maintaining spiritual and moral values in a digital age. Discover practical tips for curating your social media experience and fostering positive interactions. Whether you're seeking personal growth or understanding the broader societal effects, this discussion offers valuable perspectives.

#SocialMedia, #PersonalGrowth, #Spirituality, #SelfReflection, #Algorithms, #DigitalAge, #Empathy, #Community, #Influence, #Mentorship, #PositiveMindset, #RespectfulConversations, #SocialMediaImpact, #Faith, #MoralValues, #OnlineInfluence, #DigitalWellbeing, #SocialMediaTips

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Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

Send us a text

Support the show

Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

Send us a text

Is the Fed About to Make a Huge Move? How does it effect you as a homebuyer? 

In this eye-opening episode of the Key Factors Podcast – Real Estate AF, host Mark Jones is joined by John Hudson and Brianna Jones to dig deep into the current mortgage climate, financial literacy, and buyer behavior in a volatile market. The trio explores how fear of rejection, lack of trust in lenders, and financial misinformation are keeping 85% of potential homebuyers on the sidelines—even as rates drop.

They break down the true relationship between Fed rate cuts and mortgage rates, challenge the house-poor mindset, and share how tools like LoanBot empower consumers through transparency and options. From the generational wealth gap and 40-year mortgages to the failure of schools to teach basic finance, this episode delivers hard truths and helpful guidance in equal measure.

🧠 Discussion Themes / Talking Points

Fed Rate Cuts vs. Mortgage Rates
Why a Fed cut doesn’t guarantee lower mortgage rates—and how media confuses buyers.

Fear, Trust, and Financial Literacy Gaps
Generational distrust in lenders, fear of rejection, and lack of education are massive hurdles.

LoanBot as a Solution
A tech-driven approach that empowers buyers and gives realtors and LOs a sticky tool to stay top-of-mind.

Expanding Term Lengths & the Case for 40-Year Mortgages
The market may be shifting in term length expectations due to affordability and age.

Buy Now, Not When Everyone Else Does
Encouraging buyers to act before another market frenzy hits.

Guest Info 
📇 John Hudson

Owner & Sr. Mortgage Advisor
🏦 H&M Mortgage Group
📍 San Antonio, TX
📧 [email protected]

📇 Brianna Jones

Licensed Realtor®
🏡 JBGoodwin REALTORS®
📍 San Antonio, TX
📧 [email protected]

Mark Jones | Branch Manager | Sr. Loan Officer nmls# 513437
iThink Mortgage 
Founder and Co-Owner of LoanBot & ReviewMyMortgage.com

Support the show

Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

Send us a text

Are You Leveraging or Just Taking Advantage -Talking Real Estate

In this high-energy episode of the Key Factors Podcast – Real Estate AF, host Mark Jones welcomes back Dylan Shively and introduces Carlos Puckerin, a dual-citizen entrepreneur from Detroit and Windsor, Ontario, now based in Houston. Together, they dive into the hard truths about real estate, entrepreneurship, scaling systems, authenticity, and marketing. Carlos unpacks his journey from fix-and-flip investor to founding Loaded Realty and LLGS (Loaded Lead Generation System)—a full-stack business-in-a-box platform for realtors.

They tackle why most agents fail, the psychology behind sphere-of-influence vs cold lead generation, and how Carlos and Dylan are teaming up to help first-time buyers through education, credit restoration, and down payment readiness. The trio drops nonstop gems on mindset, branding, habit formation, delegation, social content strategy, and navigating the “Matrix” of modern marketing. You’ll laugh, rethink your hustle, and walk away ready to delegate, automate, eliminate—and regulate.

Support the show

Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

Send us a text

In this powerful and unfiltered episode of the Key Factors Podcast – Real Estate AF, host Mark Jones catches up with returning guest Dylan Shively for his fifth appearance. In this episode, the hosts emphasize the importance of giving free advice to establish credibility and build "trust".  The two dive deep into Dylan’s evolution from a credit repair professional into a media entrepreneur, now co-leading Vision Partners Media. Dylan shares how he became a “trust validator,” why giving free value consistently pays off, and what it truly takes to grow in business, life, and leadership. They also explore the power of transparency, the danger of ego, and how entering the right rooms—and asking the right questions—can change your life. Packed with truth bombs, motivation, and raw real-talk, this episode is a must-listen for entrepreneurs, real estate professionals, and anyone chasing growth.

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#LoanOfficer #MortgagePodcast #RealEstateTips #KeyFactorsPodcast #MortgageMarketing #LoanOfficerTraining #RealEstateProfessionals #MortgageIndustry

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Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

Send us a text

📄 Episode Description:
In this powerful and personal episode of the Key Factors Podcast – Real Estate AF (And Finance), host Mark Jones sits down with Rory Rogers—San Antonio realtor, former police officer, divorced father of twins, and real estate investor with over $3 million in acquisitions in the past year.

Rory shares his journey from buying his first home in 2005, weathering the 2008 crash, and using lessons learned to thrive in today’s market. From leveraging DSCR loans to rebuilding after a divorce that split his portfolio in half, Rory holds nothing back. This episode is packed with insights on mindset, market timing, resilience, and the power of surrounding yourself with people who push you forward.

Whether you're an agent looking to scale, an investor seeking your next move, or someone in need of a mindset shift—this episode will hit home.

🔑 Episode Summary:

• Rory’s first home in 2005 and how it opened the door to entrepreneurship
• Learning the hard way during the 2008 market crash
• Making bold investment moves in 2023 with DSCR financing
• Taking a major financial hit in his divorce—and still coming out ahead
• The difference between being in sales vs. service as a realtor
• Why being around growth-minded people is critical for success
• Rory’s framework for long-term real estate wins: cash flow, equity, tax benefits, and appreciation
• Insight into today’s shifting market and how to capitalize while others hesitate

Support the show

Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

Send us a text

Why Are Loan Officers Struggling in Today’s Market? | Key Factors Podcast

The mortgage industry isn’t what it used to be — fewer deals, tighter inventory, and a new kind of buyer mindset. In this episode of the Key Factors Podcast, host Mark Jones is joined by Joel Comp, Clarisa Garza, and Nichole Aguero to unpack exactly why loan officers are struggling right now… and what it takes to break through.

We’re talking:
 • How to build authentic, equal partnerships with Realtors
 • Why structure, systems, and consistency are make-or-break
 • The shift in buyer expectations and how to compete on value, not just rate
 • The critical need to stay sharp and be a student of the industry
 • And the blind spots created by over-relying on tech

Whether you’re new to the business or a seasoned LO trying to regain your footing — this episode is full of real talk, actionable strategies, and some tough love.

Listen in, level up, and don’t let this market beat you.

Subscribe for more insights from top mortgage and real estate professionals!
Watch live episodes on Facebook or listen on your favorite podcast platform.

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Timestamps:
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Facebook:   / keyfactorspodcast 

Apple Podcasts: https://podcasts.apple.com/us/podcast...

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Website: https://keyfactorspodcast.buzzsprout....

#LoanOfficer #MortgagePodcast #RealEstateTips #KeyFactorsPodcast #

Support the show

Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

Send us a text

What if your challenging circumstances became the very fuel that propelled you to extraordinary success? Devin Resendez embodies this powerful transformation. From growing up in San Antonio's inner city with a teenage mother to building one of the region's most successful real estate teams, Devin's journey captivates with its raw honesty and profound insights.

Devin's entry into real estate wasn't planned – it began with a negative home-buying experience that sparked a desire for change. What started as a somewhat vengeful career move evolved into a purposeful mission to serve communities often overlooked by other agents. His strategic decision to "fish where others aren't fishing" allowed him to build a thriving, recession-resistant business by focusing on underserved markets that held tremendous opportunity.

The conversation delves deep into the evolution of leadership – from Devin's early days of simply expecting agents to replicate his methods to developing a nuanced approach that helps each team member achieve their own version of success. With remarkable candor, he shares his mistakes, breakthroughs, and the pivotal mentors who shaped his growth. Particularly moving is his commitment to providing opportunities for single mothers, a direct reflection of his own upbringing and desire to create the support system he wishes had been available to his mom.

Beyond business strategies, this episode explores profound questions about potential, purpose, and the courage to continuously evolve. Devin's philosophy that "it takes no more time to be me than it does for you to be you" challenges listeners to examine what truly separates high achievers from everyone else. His remarkable story proves that with focused effort, strategic positioning, and commitment to serving others, extraordinary business success is possible regardless of where you begin.

Whether you're in real estate, entrepreneurship, or simply seeking inspiration to transform your own circumstances into advantage, Devin's journey offers a blueprint for turning life's challenges into the very foundation of exceptional achievement.

Support the show

Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

Send us a text

What really separates top-producing real estate agents from those who struggle to find consistent success? Zach Castillo, co-founder of The Castillo Group in San Antonio, shares his remarkable journey from physical therapy student to real estate powerhouse, revealing the strategic mindset that's fueled his decade-long success story.

"I subscribe very early that it's all about lead generation," Zach explains, cutting through industry noise with refreshing clarity. His story is particularly compelling because it began almost by accident—from persuading a college professor to pass him so he could pursue real estate to building a team that closed 50 properties worth $10 million in their first year. 

The conversation dives deep into what truly drives sustainable growth in real estate. While many chase the latest marketing trends or technology, Zach attributes his success to something far more fundamental: "I'm just going to listen to you and I applied what they said." This willingness to follow proven models rather than reinventing the wheel has been his competitive advantage.

What makes this discussion especially valuable is Zach's transparency about the challenges of team building, including the difficult lessons learned through losing team members and having to rebuild. His "prenup" approach to agent partnerships now ensures clear expectations from day one—wisdom gained through experience rather than theory.

Perhaps most compelling is Zach's evolution from defining himself entirely by his real estate success to finding greater balance and fulfillment: "If I could go back and talk to myself 10 years ago, I would say define who you are first." His practical advice for struggling agents—focus on winning just four days a week by adding one new prospect daily—offers a simple but powerful framework anyone can implement.

Ready to transform your real estate business? Listen now and discover why consistent action, proven systems, and proper tracking create sustainable success in any market condition.

Support the show

Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.

Send us a text

This episode delves deep into short sales and pre-foreclosures, offering clarity and guidance for both homeowners and industry professionals. Featuring expert insights from Josh Boggs, the conversation explores the current real estate landscape, the emotional aspects of navigating short sales, and the critical role of mentorship in this shifting market.

• Understanding what short sales and pre-foreclosures mean
• The challenges faced by homeowners in today’s market
• The importance of mentorship in the real estate industry
• Navigating the emotional side of short sales and their impact on families
• The role of hedge funds and investors in shaping the housing market
• Philanthropy as a key element for real estate professionals

Join us for this engaging discussion, full of valuable lessons and actionable insights that can help you thrive in an ever-changing real estate environment.

Support the show

Key Factors Podcast is Powered by ReviewMyMortgage.com
Host: Mark Jones | Sr. Loan Officer | NMLS# 513437
If you would like to work with Mark on your next home purchase or as a partner visit iThink Mortgage.