Over the past few days, I’ve shared with you the process of increasing your content production without sacrificing your time or sanity. It starts with creating one feature-length piece of content, like a Facebook Live video that’s eight- to 10-minutes long. From there you extract the audio from the Facebook video and transcribe the audio using Rev.com. 

You can then segment the video and audio into smaller pieces of content that can be posted as social media posts, edited into an article on your website or on Medium, and the video can also be republished on YouTube with the transcript.

Of course, the goal of all this isn’t just to create more content for the sake of creating more content. It’s to drive more interest to your business so you can help more people. The fifth and final step for increasing your content production is to focus on one clear call to action across all pieces of content. 

That could be for your audience to fill out an application, send you a message through your website, or book a call. Whatever you decide to use for your call to action, make it clear and streamline your audience’s interest from any platform into one contact point.

Make it a great day today and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”

Once you have your feature-length video, you can post your video to YouTube with the transcription, great hashtags and keywords, and a compelling call to action. That’s just the starting point.

Now that you have your transcription, you or one of your team members, even a VA, can break that content apart into smaller pieces of content, like quotes, blog articles, a weekly email publication, or Instagram posts. You can schedule your content to publish at different times throughout the day. You can trust a team member to do this for you, which is a struggle for me because I’m a recovering perfectionist and a recovering control freak. However, trusting a team member to do this is becoming one of my best investments already in the past few months. Find a great team member who you can train and guide them to post how you would like and let them get to work.

I cannot emphasize this enough that you need to adapt your content to fit each specific channel, not just copy+pasting your content from one channel to the next. YouTube is a very different platform than LinkedIn, which is an entirely different world from Facebook and Twitter and Snapchat and every other different platform where you can publish content.

This is the step where you’ll start to truly see your Message make a greater difference because you’ll be in more places than ever before in less time than you ever expected. Have fun multiplying your content today and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”

Yesterday I gave you some pretty technical instructions on how to download the audio from your Facebook video. How’d you do? In case you got stuck, you can re-listen to yesterday’s episode or read our show transcript to see exactly how to download the audio file of your Facebook video.

Once you have that file, you can go to Rev.com and ask them to transcribe that audio file for you with 99% accuracy. We use Rev.com with our clients at Keynote Content and we love their services. It costs about a dollar for every minute of audio they transcribe and the turnaround time is fantastic.

This is a big step in multiplying your content while maximizing your time. In my mind, if you’re paying around eight to 10 dollars a week to get well over a thousand words of raw content you can use, it’s worth every penny.

Tomorrow I’ll share more about how to use that transcript, but for today, work on getting that audio transcribed and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”

Yesterday I shared the first step in increasing your content production: creating a feature-length piece of content. That could be a feature-length article or an eight- to 10-minute video. If you’re short on time or not really a writer, you may want to start by creating a Facebook Live or pre-recording a video.

Let’s say you start with creating a video. You can take that video and download it as an audio file. If you’re doing a Facebook Live video, you can download just the audio by going into your Facebook page, finding your post that has the Facebook Live video, and right-clicking on the video.

It will show a pop-up with a dropdown menu. One of the options will say, “Show video URL”. Click on that option and it open a little pop-up box with the URL or website address for that exact video. Copy the URL and then go to getfvid.com. 

Once you are on getfvid.com, you will see a box for a Facebook video converter. Enter the URL you just copied from Facebook and select Download. It will take you to the next screen where you will see the option to Convert to .mp3. That’s one of the most popular types of audio files, and it’s the option you want to choose. 

Download that file to your computer or other device, and breathe easy - that’s a lot of technical content, so if you need to revisit this step, just re-listen to this episode a few more times or read our transcript with the links and the instructions.

Have a great day today and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”

Yesterday I mentioned how I spent the past few months learning from a few incredible people like Peng Joon, Nicholas Kusmich, and Gary Vaynerchuk about how to increase my content production without sacrificing my schedule and sanity. I’m already seeing a big change in how I approach content creation - and this is coming from the guy who’s written over two million words in the past eight years!

I know how to create content, but how do I create more content the most efficient way possible and still maintaining a good quality of content?

The process I learned from Peng and Nicholas starts with creating one feature-length piece of content every week. Depending on your Content Type, that could be a written piece of content, like a feature-length blog article that’s between 1,500 and 3,000 words. It may be easier for you to start with creating an eight- to 10-minute video, whether that’s a pre-recorded video or a Facebook Live. Whatever your approach is, focus on creating that one piece of feature-length content first.

There’s a whole process that comes after that large piece of content, but for today, plan out that first piece of content. Block out an hour sometime this week and crush that first piece of content. Tomorrow I’ll cover what to do with it next, but for now, make it a great day and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”

A consistent theme I keep hearing from clients - and what I keep encountering myself - is, “How do I increase my content production while maximizing my time?” It’s easy to feel pressured and obligated to post, like, tweet, share, do a live stream, record a podcast episode, and doesn’t that all sound exhausting? Whether you’re a speaker, coach, consultant, trainer, service provider, or whatever your normal work responsibilities are, how do you find the time to create all of that content and still get all of your profit-generating work done?

I spent the past few months digging into this concept of multiplying your content while maximizing your time. There are a few amazing people that have taught me so much about multiplying content the right way and they are Peng Joon, Nicholas Kusmich, and Gary Vaynerchuk. Over the next few days, I’m going to share what I’ve learned from Peng and Nicholas on how to multiply your content without sacrificing your schedule or sanity.

For now though, I want you to enjoy today as a great chance to get outside, have some good rest and relaxation time, and sit with this reminder. You have a powerful Message that someone today needs to hear that will change their life forever. That’s your Message - and you have that opportunity right now. 

Make it a great day, be inspired, and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”

It’s the weekend after Thanksgiving here in the U.S. and for a lot of entrepreneurs, this is when you send out all your messages promoting your deal for Black Friday, Cyber Monday, Shop Small Saturday, or whatever you want to call it.

Whether you’re running a ‘sale’ this weekend or not for your course, your book, your coaching, your mastermind, or any other sale, I would love for this to be your last sale you ever run. Ever.

I made the mistake of running different sales to my digital products. Did I make money? Sure, quite a bit, but what it cost me was perceived value. People who bought my course at $297 instead of $497 automatically started to see what my sale telegraphed: that I didn’t believe the value of my course was worth it’s posted price.

Don’t discount your genius, that insight you worked so hard to develop and refine to serve your audience. If you want to add value, give bonuses on top of your set price for your products. It adds even more value without cheapening the insight you already infused into your product or service. By adding bonuses, you raise the ceiling on the value instead of lowering the floor.

Have a great day today and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”

After working with almost a thousand speakers over the past four years, I started seeing more patterns emerge. Different speakers kept sharing this concern: I don’t know how to find a great common ground that everyone in my audience can connect with and understand what that feels like.

First, you won’t connect with everyone in your audience at an event. There’s always going to be the dude who’s there because his boss bought him a ticket or someone else is not fully present because something way more important to them has their attention, like a loved one in the hospital. You don’t have to worry about connecting with everyone.

At the same time, I like asking two questions:

“What’s one fear that a majority of my audience has that I can help defeat?”

“What’s one desire that a majority of my audience has that I can fulfill for them?”

We all have fears and desires - that’s part of our innate humanity. How you address those fears and fulfill those desires as a speaker can mean all the difference in the world to someone in your audience. That’s a life-changing responsibility and I know you have what it takes to deliver on that opportunity because your Message matters.

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”

If you’ve spent much time at all in the marketing space, then you’re familiar with the concept of a marketing funnel. It looks larger at the top and funnels down towards the bottom, just like a funnel. The problem is your funnel is actually upside down, a lesson I learned from Flint McGlaughlin at the MECLABS Institute.

People aren’t falling into your funnel from the top and letting gravity pulling them further and further into higher-priced offers. It’s as if your funnel is a mountain for your prospect to climb and gravity is pulling them back down to the mountain unless they decide to keep climbing higher with you and your business.

Every step along the way is a micro-decision to keep listening to you, keep reading your content, and keep engaging with your overall Message. Every click, every scroll, every moment they spend with you is their conscious decision to keep climbing further up your funnel mountain.

Today is about seeing your marketing as a mountain to climb instead of a funnel to fall into and let gravity do the rest. Take a look at your website and your sales pages and see how you can reposition different pieces to make the climb easier for your prospects to enjoy.

Have a great day today and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”

Today is Thanksgiving Day here in the United States, and I fully recognize that we have listeners from all over the world. So, while you may not be celebrating Thanksgiving today, I want you to know I’m celebrating you.

I’m absolutely blown away that we have people listening to Keynote Clarity from Canada, New Zealand, Germany, the Philippines, Brazil, the U.K., Ghana, Russia, Zimbabwe, Ireland, India, South Africa, Singapore, Japan, Australia, Vietnam, the U.A.E., Chile, Sweden, and if I missed where you’re from, I’m so sorry, but I want to say thank you.

This started back in March as a way to connect with you on a daily basis, to share one idea, one tip to help you get your Message in front of more people to help change the world for good.

I so believe in what you have to share. I know that you are changing lives of people I will probably never meet in just one lifetime. Thank you for what you’re doing to help make our world a better place.

Thank you so much for this honor. Make it a great day today and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”