Startups in Stilettos

Keys to Maximizing Online Visibility with Kristina Bartold


Listen Later

Kristina Bartold has successfully built a career through creating community online and bringing people together. She learned that as an entrepreneur, showing up in these spaces authentically is key to connecting and building resonance with your target audience. As many small business owners often struggle to tap into the spaces that will offer them the most long-term growth, Kristina and her team offer insightful guidance for finding their online home. 


In today's episode, we sit down with Kristina Bartold, CEO of The Social Snippet, a social media and podcasting agency that helps entrepreneurs and small businesses grow online communities. She shares tips for how to make sales via Instagram, methods for maximizing calls to action, how her company utilizes done-for-you social media, shares her story of navigating the social media landscape, and much more! 


"If you love showing up on Instagram stories and that feels natural for you, go all in, lean into that if LinkedIn feels great, go there like, find the places that you feel most at home online and make that your community rather than focusing on the algorithm because even though it's important, it's not an end all be all" - Kristina Bartold  


This week on Startups in Stillettos: 

  • Kristina shares the mission behind The Social Snippet (2:57) 
  • Kristina talks to key to online visibility and what to remember when posting (4:34)
  • Jessica shares a story about behind-the-scenes of entrepreneurial life (5:46) 
  • Kristina discusses ways to maximize calls to action using stories or reels (7:41) 
  • Why its important to let your community show up for you (13:21) 
  • Kristina shares her journey since leaving her corporate job (16:56) 
  • Kristina explains why consistency is the hottest trend right now (18:50)
  • Kristina shares her favorite tools for business and social media (21:29)


  • Our favorite quotes: 

    • “Online, we get to be ourselves, and those people will find us.” - Kristina Bartold 
    • “People buy from people. And so people get connected, whether your product based business or service based business, video is key, especially right now.” - Kristina Bartold  
    • “They need to know who I am as a person, because that will give them a better picture of who I am as a coach. “ - Jessica Abo  
    • “It's showing up consistently and talking about your message that you're building that know like and trust with people” - Kristina Bartold 

    • Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey! 


      Connect with Kristina 

      • Social Snippet’s Website
      • Kristina's Instagram 
      • Social Snippet’s Instagram
      • Facebook
      • Linkedin  
      • Build Your Digital Community Podcast

      • Connect with your Startups in Stilettos hosts:

        • Jessica Abo on Instagram
        • Jessica Abo on LinkedIn
        • Learn more about Jessica Abo here
        • Carlyn Bushman on Instagram
        • Carlyn Bushman on LinkedIn
        • Learn more about Carlyn Bushman here

        • Get Featured on Startups in Stilettos

          Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!


          Grow Your Startup with Startups in Stilettos

          Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

          ...more
          View all episodesView all episodes
          Download on the App Store

          Startups in StilettosBy Entreprenista Network

          • 5
          • 5
          • 5
          • 5
          • 5

          5

          26 ratings


          More shows like Startups in Stilettos

          View all
          Wait Wait... Don't Tell Me! by NPR

          Wait Wait... Don't Tell Me!

          38,830 Listeners

          How I Built This with Guy Raz by Guy Raz | Wondery

          How I Built This with Guy Raz

          30,200 Listeners

          The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

          The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

          12,061 Listeners

          The Daily by The New York Times

          The Daily

          112,238 Listeners

          Up First from NPR by NPR

          Up First from NPR

          56,524 Listeners

          WorkParty by Jaclyn Johnson, Marina Middleton

          WorkParty

          251 Listeners

          Entreprenista by Entreprenista Media

          Entreprenista

          210 Listeners

          Life Kit by NPR

          Life Kit

          4,752 Listeners

          The Ezra Klein Show by New York Times Opinion

          The Ezra Klein Show

          15,859 Listeners

          Money For Couples with Ramit Sethi by Ramit Sethi

          Money For Couples with Ramit Sethi

          3,430 Listeners

          The Mel Robbins Podcast by Mel Robbins

          The Mel Robbins Podcast

          19,671 Listeners

          I've Had It by Jennifer Welch and Angie Sullivan

          I've Had It

          17,862 Listeners

          Good Content with Shannon McKinstrie by Shannon McKinstrie

          Good Content with Shannon McKinstrie

          126 Listeners

          The StoryBrand Podcast by StoryBrand.com

          The StoryBrand Podcast

          2 Listeners