Amazon’s search algorithm scans a ton of data to find product results and rank them for customers. The algorithm scans product’s listing pages to collect information. That’s why creating an optimized listing is so important. Former Amazonian Emily Murray gives us a strategy to help in listing optimization.

One of the biggest ways to grow your Amazon business is by expanding off of Amazon to other marketplaces. There are several marketplaces you can and should be selling on.

In this episode former Amazonian Peter Kearns tells us which marketplaces you should be selling on and steps you can follow to expand.

It’s been nearly a year since Amazon made a major change when it comes to reviews. They banned Incentivized Review Clubs, disrupting a major go-to strategy for many Amazon merchants.

In this episode, we’re looking at reviews and the importance both positive and negative reviews have on sales and ranking.

Good customer service is key to being successful on Amazon. Customer service is one of the biggest things that customers will notice about your brand and it can set you apart from other sellers. Former Amazonian Emily Murray joins us to talk about how you can improve your own customer service.

Emily’s template to respond to negative reviews:

“Dear Client,

We’re really sorry that you don’t like the {product here}, but we’re here to help you. Here’s my phone number {or} Please contact us through Buyer/Seller Messaging.”

Amazon sellers are subject to sales tax liabilities and states are starting to crack down, sending audits to sellers for previously unpaid sales taxes. For sellers, this issue could mean a massive bill unexpectedly hits you. It’s money that has to be paid. Starting August 17 thru October 17, 2017 19 states are granting sales tax amnesty for owed sales taxes as long as sellers get registered and pay sales taxes in the future.

James Thomson, co-founder of the PROSPER show and former Amazonian, helped get this amnesty program running. He talks with us about what it is and how sellers can get involved.

Former Amazon Employee Peter Kearns talks with us about the new Amazon Program Transparency. It’s a way for Amazon to try to prevent counterfeit products from being sold on the marketplace. It’s another tool for Brand Owners.