Description: Amazon is constantly testing new and innovative ways to get products to consumers in Seattle. Programs that work well in Seattle will be expanded. In this episode, we take a look at some of those programs and how they might impact third party sellers.

Have you ever heard of the Amazon Treasure Truck? The truck is covered with flashy signs and billboards and drives around Seattle carrying a limited amount of flash deals. You can buy them in advance or have a notification sent to your phone through the Amazon App when the truck is close by. Several weeks ago it had the new Nintendo Switch.

Amazon loves testing new and maybe a little quirky ways to get products to consumers. The Treasure Truck is just another example of that. Earlier this year Amazon patented the design of the truck and it looks like Amazon may be expanding it.

What information is Amazon tracking about third party sellers? And how can you use that information to evaluate your own performance?

How much do you think amazon knows about you? Probably a lot right? How much does Amazon track about it’s Third Party Sellers? More importantly, what does it do with that information?

We’re talking about not just what Amazon tracks about you but what information you should be tracking too so you stay on Amazon’s good side.

This week’s “Amazon Insider” is Kelly Johnston. She spent the majority of her time at Amazon, nearly ten years, working in Seller Performance.

http://keywordpodcast.com/ep-022-keyword-podcast-what-is-amazon-tracking-with-kelly-johnston-from-cascadia/

Congratulations. You’ve created a great selling product. It’s a huge success. You’re adding more inventory and starting to think about launching your next product and then you notice your competition doesn’t just look similar, it’s the exact same thing. To make matters even worse, it’s being sold on your listing. Someone has taken your product, and made a fake. Now they’re selling it to your customers who have no clue which product is the right one.

Counterfeit products is a big problem and that’s what we’re going to be talking about in this Episode with Peter Kearns.

In this episode, we’re taking a look at the history and rise of e-commerce in China, where Amazon fits in and why Chinese sellers are crucial for Amazon’s future growth.  

This week’s Amazon insider is Noah Herschman. Noah was the Category Manager for Home Electronics at Amazon. He’s the reason you can buy a TV on Amazon.

Let’s say you’ve launched a product and it’s not selling, instead it’s flopping. What can you do to fix it and turn the product around or should you just liquidate and get out? We discuss ways to fix a tanking product and determining when to liquidate with Marell Morel from Cascadia.

Peter Kearns with eGrowth Partners gives us six ways sellers can grow on Amazon in 2017.

Kelly Johnston of Cascadia (thinkcascadia.com) tells Keyword what sellers need to be focusing on in 2017.

In this episode, we’re talking about black hat tactics and Asia, where black hat tactics are just a normal part of business.

This episode of Keyword is sponsored by Scope, a new tool from the creators of Feedback Genius. Scope is the only tool that shows you what keywords are actually driving sales.

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Find it at: https://scope.sellerlabs.com/

The Amazon marketplace is complicated. There’s a steep learning curve when figuring out how to sell on Amazon. The good news is there’s a lot that can go right. Bad news is there’s a lot that you end up learning from doing things wrong.

In this episode we’re talking about a couple of the most common mistakes one of our Amazon Insiders sees and how you can either overcome them or avoid them altogether.

This past week we connected with Eric Heller, he’s an Amazon insider. We decided that the information he gave us was too valuable to wait to share. While Eric was working at Amazon he helped some of the first merchants grow on the Amazon marketplace. One of the companies he helped was an electronics company that grew by more than 50-million dollars in the first year.