In most cases optimizing your listing will do more to increase sales than any other activity you do. This means making sure your title, your photos, your keywords are all working together to help shoppers discover your product and then convert them into sales.

We’re taking a look at several ways to optimize your listings by helping you focus on what’s the most important.

One of the best strategies to boost your sales selling on Amazon is not to launch a new product, but instead expand your existing products to a new Amazon marketplace.

Amazon USA is the biggest Amazon marketplace. Then next is Germany, UK, and then Japan. Those marketplaces are all around the same size.

Japan is smaller than the size of Montana - so shipping time is fast. That helps fuel online shopping in country. In Japan 80 percent of consumers shop online - that’s close to 100 million shoppers. Mobile commerce is also huge in Japan since almost everyone has smartphones.

It’s a country built for ecommerce and Amazon has a strong presence.

But despite this great opportunity it’s often ignored by third-party merchants - even very experienced sellers.

So today we’re talking with an Amazon insider, Tim Hughes, about expanding to Amazon Japan.

The former head of Seller Central at Amazon, Brad Moss, shares insights into features and reports that many Amazon merchants ignore. These include:

• How to know if your product is connected to brand registry
• Long-term Storage Report
• Customer Returns

This week we’re focusing on sponsored products on Amazon.

we’ll be talking about the basics of using them and also how to maximize on each dollar you spend.

We interviewed Brad Moss about sponsored products- he used to run Seller Central.

Brad now runs a company called product labs - they help businesses sell stuff online, including on amazon. Brad helps his clients manage their PPC using what he learned at Amazon.

This week we’re talking with the guy that built the Amazon Seller Central App. His name is Brad Moss. Brad used to run Seller Central, he now runs a company called Product Labs. They help businesses sell online, including on Amazon. Back in 2013, Brad lead the team that built the Seller Central App.

Amazon is on Keyword for the second part of our series on Amazon Exclusives. In this episode we’re looking at the application process and talking about what kinds of products the Exclusives team is looking for.

What is Amazon Exclusives? The Category Leader for the program at Amazon tells us how it can be an effective tool for sellers to help boost sales. Plus, the head of Mark Cuban’s Shark Tank companies will join us to explain why it’s a go-to strategy for all their companies. This episode is part of a series.

Will Amazon get rid of the Amazon Marketplace? In this episode we ask our Amazon Insiders that question. They tell us why the future of Amazon involves third party sellers.

http://keywordpodcast.com/

Whether you’re creating your first product or looking for a new product, coming up with a product idea can a challenge. In this episode our Amazon Insider tells us what he learned at Amazon about creating and sourcing new products for your Amazon Business.

http://keywordpodcast.com/

Anyone wanting to or selling on Amazon has to make the decision whether to have a vendor account or a merchant account. Our Amazon Insider breaks it down so you know which path is the right one for you.

http://keywordpodcast.com/