Episode #124 of the Internal Comms Podcast is a joint interview with returning guest Steve Crescenzo and his business partner and wife Cindy. Together, with host Katie Macaulay, they put the world – and words – of corporate communications to rights.

It’s frank. It’s funny. And it’s full of fantastic, practical advice to help your content cut through.

Together, they tackle the big IC challenges, from measurement to pushing reluctant leaders beyond ‘Well, these people will listen to me because of my job title.’

Plus: the value of ‘why’, the most popular question in a company-wide town hall, the smart, no-nonsense advice for creating content people want to read and how long an online article should be.

But first, they banish some bad writing habits, starting with your very first sentence…

If you’re bored of clichés or joyless jargon, this one is for you. Tune in and shape your sentence in the comments – use #TheICPodcast