This podcast episode looks at Nickelodeon's YouTube as springboard strategy. Jo, Emily, and Andy catch up with Alex Reed and Marc Cantone from Nickelodeon to discuss the studios YouTube playbook.

Their new preschool show Kid Cowboy launches first on YouTube. Nickelodeon's mission is to be where kids are and it's a reflection of the sesmic shifts in the industry that more than ever that place is YouTube. How does a big kids TV brand adapt and innovate, but stay true to their storytelling roots? Listen in and find out.