In this episode of the Kids Media Club Podcast, hosts Andy and Emily sit down with Mikkel Lee, Story and Innovation Lead at Lego, to explore the fascinating world of Lego story development. Mikkel shares insights on how Lego use play patterns and play types to direct story development across all their products, from in-store displays to augmented reality experiences and even down to their instruction manuals. For his team at Lego it is all about how to make the Lego user an active participant in the story. Mikkel gives listeners an exclusive glimpse into their creative process and explains how they ensure that every touchpoint tells a cohesive and engaging story.

In this latest episode of the Kids Media Club Podcast, our hosts Jo, Andy, and Emily chat to Ricardo Briceno, the chief business Officer at Gamefam. They discuss how kids brands can leverage the enormous potential of Roblox. They compare and contrast the platform with YouTube, and explore whether the rise of video on Roblox might mean that brands will not need to launch on other platforms such as TikTok and YouTube in the future. This is a great place to start if you've ever wanted to know more about Roblox's potential for Kids' brands.

Join us for a great chat with Mikael Shields, CEO of Acamar Films and the producer of the loved preschool animated series BING. In this episode, Mikael shares his decade-long journey of building a successful kids' brand. Learn how Mikael and the team used ideas around cognitive development to create a show that not only entertains but also helps young children develop key skills. He touches on what he feels the industry could do to future-proof itself in terms of training and education for new people entering the industry. Essential listening for producers, commissioners, writers, parents, and fans of Bing.

Join Andy, Emily, and Jo in this episode of the Kids Media Club Podcast as they welcome special guest, media and finance analyst, Ian Whittaker. Together, they dive into the news about the resolution of the recent strikes and what it could mean for the entertainment industry, those rumours about Apple buying Disney, if that wasn't enough there's some Dad dancing analogies about Youtube and TikTok. Listen in to find out what we're talking about!

In this episode, we sit down with the Entertainment Strategy Guy, a super experienced and insightful media analyst, and ask him to turn his lens on the current state of kids' media. We wrangle and wrestle the data to look at the best strategies for creating a new hit kids' franchise in our multi-platform world. This episode has a plethora of insights from the Entertainment Strategy Guy on the evolving landscape of entertainment for young audiences.

Join us as we sit down with Alix Wiseman, Senior Vice President of Distribution and Acquisitions at 9 Story Media, to discuss the ins and outs of development, acquisition, and distribution and grapple with some seismic changes impacting Kids Media. With over 25 years of experience in the industry, Alix has been at the forefront of kids' media, working at Channel 4 and Aardman before joining 9 Story Media. She shares her perspective on the business and what she thinks are some challenges and changes ahead. This is a must-listen for anyone interested in the ever-evolving world of kids media.

Join us for an exclusive interview with Dreamworks' Senior VP of TV and Brand Marketing, Ryan Bradley. Get an inside look at the making of Netflix's newest hit show, Gabby's Dollhouse, and learn valuable insights into building a successful preschool brand and launching a new series.

What's the secret Sauce to Bluey's success? Tune in to our latest podcast to find out.

In this week's episode, we sit down with Simon Clarke, to dive into the latest changes to BBC Studios, advertising trends, and new partnership opportunities. Simon gives an insider's view on shifts in the industry and how BBC Studios is adapting and evolving its partnership strategies.

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What does it take to create a wildly successful kids YouTube show? Andy, Jo, and Emily invited Christian Hughes, creator of GECKO'S GARAGE, onto the podcast to ask him. They chatted about Christian's YouTube journey, uncovered the strategies, challenges, and breakthroughs that shaped the creation of GECKO'S GARAGE and culminated in the Moonbug acquisition.

Listen to this episode to discover:

• How Christian began his YouTube channel
• What he'd do differently if he were starting it all over again
• Why data plays a key role in content creation
• Christian's experience teaming up with Moonbug.

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In this episode Andy, Jo, and Emily chat with Kasey Moore from What's On Netflix to discuss the streamer's changing programme strategy, how the ad tier is doing, and lots of other good stuff.