In this episode of the Kids Media Club Podcast, Jo, Emily, and Andy are joined by Nic Hill, co-founder of digital creative agency Sawhorse. Nic is a specialist at creating fantastic experiences and games on Roblox and is the go-to person for big brands and studios when they want a promotional game for their product or movie that has impact on the platform.

They discuss:

* How the film industry is leveraging UGC platforms like Roblox to support box office as we’ve seen with KF Panda, Minions and Beetlejuice.

* Roblox and Sports – what is the opportunity for rights holders?

* The Roblox brand partnerships hub, will all companies have a 3D space in lieu of websites? How soon?

* What do brand owners or IP creators need to bear in mind when activating on Roblox

In this episode of the Kids Media Club Podcast, Emily, Jo, and Andy talk to Paul Schleicher about his Netflix animated series, Bad Dinosaurs.

They discuss:

1. The Netflix commissioning process with Bad Dinosaurs?
2. How did they develop the show?
3. Producing a language-less comedy.
4. The reception of the Bad Dinosaurs.

In this week's Kids Media Club Podcast, Jo, Andy, and Emily are joined by producer Steve Smith from Beakus to discuss his new series BIG LIZARD. They talk about the development process, the funding, and how he navigated the ups and downs and roundabouts of international co-productions.

Join us and find out just what it takes to hatch a series like BIG LIZARD.

https://www.bbc.co.uk/programmes/m0024gkv

https://www.bbc.co.uk/programmes/m0024gkv

The Kids Media Club hosts, Jo, Andy, and Emily caught up after their time at MIP in Cannes to share their impressions. The market has been pretty gruelling for the industry so what was the mood like? Were producers buoyed by Can-can attitude at Cannes, or were they feeling more can't-can't? Is there a growing acceptance of new platforms like Roblox? Is it feasible for entertainment producers to use the immense popularity of Youtube to cash-flow their series?

What is the collective word for a group of 'nerds'? A herd of Nerds? A tribe of Nerds?

In this week's episodes of the podcast, Andy, Jo, and Emily nerd out about nerd culture. The chat covers the waterfront. They dive deep into the world of fandoms - from comics to trainers, from Star Wars to Marvel, from gaming to Lego. This show is for everyone who is proud to be a nerd and anyone interested in understanding geek culture.

Dreamworks is extending its Roblox integration with the launch of the new Shrek game. It's a sign that Roblox is becoming a key part of a big brand's flywheel and IP eco-system. Is it a trend or is Roblox here to stay? In this episode, Jo, Andy, and Emily chatted to Bill Kispert, SVP & GM, Games & Digital Platforms at Universal Products & Experiences, and Marcus Holstrom, CEO The Gang, to unpick how to build successful Roblox games that grow huge brands.

In this snack-able episode of the Kids Media Club Podcast, Emily looks back on our recent chat with Kat Carr on TikTok and picks her key takeaways. Tons of bite-size wisdom and insights on the most viral social media platform around.

Keep tuned for some awesome interviews coming up in the next couple of weeks

In this episode of the Kids Media Club Podcast, Jo, Emily, and Andy chat with the brilliant Kat Carr from creative agency, Think Jam, about how kids media brands can get the most out of TikTok. We explore what makes things go super viral on TikTok, how the TikTok audience is changing, and why even kid brands needs to have a TikTok strategy.

A bonus episode of the Kids Media Club Podcast (we're spoiling you!): Jo and Emily give us their impressions of the event and what they think it tells us about the licensing market as a whole.

It's Brand Licensing Europe week so what better time to revisit this interview with Laura Clunie from Spin Master where she shares her experience and insight on what it takes to build a mega franchise like Paw Patrol.