Welcome to the Kids Party Characters podcast! C.E.O. Cheryl Jacobs has two main goals here. One, to help parents become financial independent entrepreneurs by working in the child entertainment field. Two, make your child's party the most amazing party it can be. Kid's Party Characters has everything your son or daughter could ever want. There are over twenty different well-known characters from Disney to Marvel and back played by professional actors! There are also concessions available, bouncy castles, magic shows and so much more. What's the catch? There isn't one. Kid's Party Creations has a bundle for every budget! Kids Party Characters is the go-to, one-stop shop for children's parties!
In this episode, Cheryl dives right in. What do you do? This phrase typically means what do you do for a living. It's a pretty easy question to answer for most people. When you're a business owner, "what do you do?" has more significance and more hats - and answering the questions effectively is something we need to work on! Your goal (what you do) as a business owner is to provide a much needed, quality, product or service. How can you attract the most customers while not breaking the bank on marketing and advertising? That redefines what you do.
Standard answers equal what is my job and/or what do I provide?
- What desired outcomes do I provide for my customers?
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- KPC provides characters and entertainment for kid's birthday parties and special events
- The desired outcome is to make each child's dream party come to life with professional actors putting on a unique and engaging show.
- What we do is make people want to know more.
- 30-second elevator pitch?
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- Can be uncomfortable for both you and the person asking you the question
- Don't make people feel like you're trying to sell yourself to them
- Brainstorm natural responses regarding the outcomes you provide
Need some help? Cheryl wants to help parents work from home. You can book a free chat with Cheryl to ask questions and get some information about potentially starting a franchise.
"What do you do means what is your job. It's one of the first things people ask you."
"Every job has a name. With most jobs, there isn't much follow up conversation unless the person works in the same industry and you can talk shop."
"What does a business owner do? The answer has more significance for you than the traditional jobholder."
"If you don't have a quality product or service any success you have will be short lived."
"The referrals and word of mouth are already warm to you and likely to stay with you."
"What do you do - you can answer this question with whatever answer gives your business the best free advertising."
"Your goal in answering the question is to pique their interest."
"So even if someone has no kids and the topic comes up at the office water cooler - boom, there's a referral."
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