Declaring your tax isn't straightforward, as anyone's who ever filled out their own return will know.

King Charles probably has someone to help with the scraps of paper and receipts - but he'll still have to deal with a huge amount of scrutiny on becoming the first monarch to reveal their tax bill.

This week, David and Farzana discuss why King Charles is going public - and why it was announced almost a week before the details are released. Are the public being softened up with talk of 'transparency' and 'accountability'? They explain that framing the narrative before a story breaks means you have more chance of creating a cushioning effect.

On the extended edition on BBC Sounds, what's the PR takeout for Starbucks? The company's faced a huge backlash in South Korea after a marketing campaign seemingly referenced a historical military attack against pro-democracy protesters. How does something like that slip through the net? The finger of blame is being pointed at AI. But that only tells half the story.

And after a deeply damaging few weeks, David and Farzana assess how one very public figure is seeking to rebuild their shattered reputation. It's not been easy but Sesame Street's Elmo seems to be winning back a few hearts and minds after his failure to fully come out in support of his home city's basketball team.

Producer: Duncan Middleton