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What do Amazon, Pepsi, and Google have in common?
They all had terrible original names—and changed them.
In this episode of King Moves, Ethan and Justin pull back the curtain on their own name change, from Kingspiration to King Moves, and unpack the real reasons behind rebranding.
It’s not about hype. It’s about alignment.
From corporate giants to personal brands, this conversation challenges you to ask: Is your name holding you back? Or worse—confusing your audience?
Don’t waste time polishing a brand that’s sending the wrong message.
How to align your brand name with your actual value
How to know if a rebrand is worth the effort—or just a distraction
How to use brand perception to influence customer trust
How to tell if your logo, name, or visuals are keeping you relevant
How to create a brand experience that people remember
Why did the podcast change from Kingspiration to King Moves?
What’s the difference between a rebrand and a rename?
When is the right time to rebrand your business?
Why did Amazon start with books, and what does that teach you?
How do small businesses approach branding differently than big corporations?
🎧 Tune in now to rethink what your brand is really saying about you.
Subscribe and leave a review on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
Don’t just sit there—make your next king move.
Are you grinding so hard that you’re sabotaging your own success?
In this powerful episode of King Moves, Justin shares the mental and physical lessons behind running 10 marathons in 10 days—and why pushing to your limit every day is the wrong move.
Ethan draws the parallel to business, where most leaders are stuck redlining, mistaking constant hustle for real preparation.
Together, they break down how to stay ready without wrecking yourself. If you want to win the game, you have to stop treating every practice like the Super Bowl. The real power move? Learn when to pull back, build your infrastructure, and trust your preparation.
What you will learn in this episode:
How to prepare for big challenges without burning out
How to build infrastructure that scales with opportunity
How to mentally rehearse success through visualization
How to use “preemptive practice” to make execution feel effortless
How to lean on your support system when it really counts
Questions answered:
Why do top athletes avoid training at 100% intensity every day?
What’s the business equivalent of running marathons back to back?
How do you stay mentally sharp without overworking?
What role does support play in high performance?
🎧 Listen now, subscribe, and leave a review. King Moves is available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
Is spending $200 a month on AI a bold business move—or just throwing money at shiny tech?
One of the hosts did it.
And in this episode, he shares why—and what happened next.
From booking flights on autopilot to creating personalized content at scale, ChatGPT Pro’s “Operator” tool is pushing the limits of what AI can do for you.
But here's the catch: it’s still clunky, still new… and still wildly powerful.
This conversation breaks down what’s working, what’s not, and what most people are still missing when it comes to real-world AI use.
What you will learn in this episode:
How to use ChatGPT Operator to automate tasks in your browser
How to personalize AI outputs using custom instructions
How to 10x your output without working 10x harder
How to avoid falling behind in the AI curve—no matter your level
How to reframe AI as a tool for promotion, not replacement
Questions answered:
What does the $200/month ChatGPT Pro plan actually do?
Can AI handle real-world tasks like booking travel?
Is Operator functional enough for business use?
How can employees use AI to stand out instead of being replaced?
Where’s the best place to start if you feel behind?
This episode might just change the way you think about AI—forever. Listen now and decide for yourself if it’s time to go all in. Don’t forget to subscribe, review, and share the show. Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.
Do you ever feel like there’s just never enough time? That no matter how hard you push, your schedule stays full, and your to-do list never ends? What if the problem isn’t time—but hidden addictions running your work life?
In this episode of King Moves, Ethan and Justin expose the five biggest workplace addictions that keep entrepreneurs and leaders stuck in cycles of stress and inefficiency. From the need to always be “on” to the illusion of productivity, these habits are quietly killing your ability to focus, delegate, and truly level up.
If you’re ready to regain control of your time and energy, this episode is a must-listen. Tune in now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. And don’t forget—share this episode with someone who needs to hear it!
Most businesses waste money on marketing without realizing it. They focus on getting attention but fail to convert that attention into actual sales.
In this episode of King Moves, Ethan and Justin continue breaking down Dan Kennedy’s 10 Rules for Direct Response Marketing—covering the final five commandments that separate successful marketers from those who just burn cash.
They reveal why strong copywriting, relentless follow-up, and data-driven decisions are the key to making your marketing actually work. If you're tired of guesswork and ready to see real results, this episode is for you.
🎧 Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you find value in today’s episode, share it with someone who needs to hear it, and don’t forget to subscribe and leave a review!
Are you wasting marketing dollars?
More than likely, yes.
Many small businesses fall into the trap of brand awareness marketing, throwing dollars at campaigns without knowing if they work. But what if there’s a better way?
In this episode, Ethan and Justin break down Dan Kennedy’s hard-hitting approach to Direct Response Marketing—where every ad, email, or post must deliver measurable results.
They dissect the first five of Kennedy’s ten rules, revealing why small businesses can’t afford to waste money on traditional brand awareness tactics.
🎧 Listen now on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts. If you find value in today’s episode, share it with someone who needs to hear it, and don’t forget to subscribe and leave a review!
Have you ever felt like giving up when the going gets tough? What if the key to success was simply learning to outlast the discomfort?
In this episode of King Moves, Justin King shares his life-changing experience of running 10 marathons in 10 days across South Africa. Battling searing heat, aching knees, and long, desolate roads, he uncovered powerful lessons on patience, mental resilience, and the power of purposeful action. What he discovered isn’t just about running—it’s about life, business, and pushing past limits you thought were unbreakable.
How to push through discomfort and self-doubt to achieve big goals
How to develop patience as a superpower in both business and life
How your body language affects your mindset and performance
How to know when to keep going and when to stop
How to inspire others by pursuing your personal challenges
What does it really take to run 10 marathons in 10 days?
How do you mentally push through extreme physical pain and exhaustion?
What unexpected lessons did Justin learn on the road?
How does patience help you succeed in life and business?
What’s the best way to approach seemingly impossible challenges?
AI isn’t just another tool—it’s a leadership game-changer. But here’s the real question: Is AI making you a more effective leader, or is it exposing where you fall short?
In this episode, Ethan and Justin break down the real impact of AI on leadership, from enhancing communication and decision-making to maintaining authenticity in an AI-driven world. Whether you’re an entrepreneur, a business leader, or someone looking to stay ahead of the curve, this conversation will challenge your thinking and give you a roadmap for integrating AI without losing your leadership edge.
🎧 Listen now and take your leadership to the next level—before AI leaves you behind. Subscribe and leave a review to stay ahead in leadership and innovation.
💡 If you want to make your brand unforgettable, you need to hear this.
Energy drinks don’t just sell caffeine—they sell power, confidence, and status. People don’t just drink them; they use them to signal something about themselves. And that’s exactly what great branding does.
In this episode of King Moves, Ethan and Justin break down the billion-dollar strategies behind Red Bull, Monster, and even South Africa’s Score—an energy drink that built its entire brand around sex appeal (and is flying off the shelves). If you’re in business, these branding secrets can help you create a product that people want to be seen with.
🔥 Want to make your brand as addictive as an energy drink? Listen now to this episode of King Moves! Don’t forget to subscribe, leave a review, and share this with someone who needs to hear it.
Think lowering your prices will win customer loyalty? Think again.
Businesses everywhere struggle with the same dilemma—how do you keep quality high without scaring off price-sensitive customers?
In this episode, Ethan and Justin rip apart the myth that lower prices equal more loyalty. They reveal why some companies shrink portions instead of raising prices, how business owners unknowingly sabotage themselves by serving the wrong customers, and the one shift that can make your business profitable without cutting corners.
If you're tired of price wars and discount-driven customers, this episode is for you.
If you’re ready to stop fighting for pennies and start building real customer loyalty, listen now, subscribe, and leave us a review.
From the publisher's feed
In chess, the king moves one step at a time, but one right move can change everything. The same is true in business.
Ethan King (Atlanta, USA) and Justin King (Cape Town, South Africa), not related, but equally obsessed with what's working right now, have honest conversations about AI, entrepreneurship, and the mindset shifts that actually move the needle.
Ethan is a global keynote speaker, three-time bestselling author, and award-winning entrepreneur who built multiple businesses with no technical background. His latest book Is Done: Let AI Do Your Work So You Can Live Your Life.
Justin is a speaker, executive coach, and entrepreneur with 20+ years across retail, advertising, and startups in South Africa. He coaches high-performers and helps companies refocus their growth strategy.
Together, they bring two continents' worth of perspective to the questions business owners are actually asking: How do you gain and keep a competitive edge using AI and automation? What's the small move that breaks you out of a plateau you didn't realize you were in?
How do you build success across every area of your life, not just your business?
No theory. Just real conversations between two entrepreneurs with decades of experience.
New episodes weekly. Subscribe now and make your next move your best move.
Available on Apple Podcasts, Spotify, YouTube, or wherever you get your podcasts.