Key topics and timings in this episode:

0.20 - What to expect from this episode and the chat with Kirsty.

1.41 - Kirsty on her background in the pet industry.

2.47 - How Kirsty went from running her hydrotherapy business to creating her own tool.

3.54 - Deciding to sell her business and change direction.

5.18 - How her experience shaped what she’s made with Pet Biz AI.

8.00 - Getting her head round technology as a business owner who has dyslexia.

11.01 - Kirsty’s advice for people who might be wary of AI.

15.01 - What the Pet Biz Ai system looks like.

20.00 - Taking the pressure off yourself to keep up.

21.45 - Using Q and A to make sure the AI overviews pick up on your content.

24.49 - How pet professionals can utilise AI search, Reddit and reels to be found.

27.04 - Ways businesses are using Pet Biz AI.

31.50 - Other ways AI can help in life from counselling to trading standards complaints!

34.28 - How context windows work.

37.46 - The importance of the personal touch and putting your personality and tone of voice in your content.

42.35 - How hallucinations work and making sure you check the AI output.

45.09 - Treating AI like an intern not an equal.

47.52 - Kirsty’s thoughts on the future of AI for pet professionals and how it can make life easier.

51.39 - What’s next for Kirsty and how to get in touch.

Links mentioned in this episode:

Kirsty on why winning awards will help your pet business grow.

How ChatGPT, TikTok and Shopify are the new gatekeepers podcast with Natasha Courtenay Smith.

Links mentioned in this episode:

Connect with Kirsty on her website: Pet Biz AI website

Pet Business Content Planner & Companion

Follow Kirsty on LinkedIn

Kirsty on why winning awards will help your pet business grow.

How ChatGPT, TikTok and Shopify are the new gatekeepers podcast with Natasha Courtenay Smith.

Key takeaways from the Business of Pets Conference 2025

Download my free social media calendar

10 ways to use ChatGPT to make your life easier (this post is from 2023)