kali-kāle nāma-rūpe kṛṣṇa-avatāra

nāma haite haya sarva-jagat-nistāra

In this Age of Kali, the holy name of the Lord, the Hare Kṛṣṇa mahā-mantra, is the incarnation of Lord Kṛṣṇa. Simply by chanting the holy name, one associates with the Lord directly. Anyone who does this is certainly delivered.

(CC Adi 17.22)

https://vedabase.io/en/library/cc/adi/17/22/

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