You can’t grow a business if you’re doing everything yourself.

What happens when you stop trying to do it all? Magic—and Jessica Koch knows exactly how. With over 25 years of experience in government contracting, sales leadership, and team building, Jessica now helps entrepreneurs outsource with confidence. In this lively, wisdom-packed episode, she breaks down how outsourcing—even from day one—can lead to freedom, focus, and financial gain.

Through storytelling and proven frameworks, Jessica explains how to seamlessly integrate virtual assistants, AI agents, and human processes. From onboarding and SOP creation to trust-building and backup planning, she offers a roadmap for sustainable scaling. If you’ve ever thought, “No one can do it like I can,” this episode is your wake-up call.

Key Topics Covered:

✔️ Why smart outsourcing is the key to growth
✔️ When and how to bring in a VA—without breaking the bank
✔️ Jessica’s "Now Is Later Sooner" delegation philosophy
✔️ Building scalable systems with SOPs and video instructions
✔️ Combining AI tools with human touch (and when each works best)
✔️ The critical role of business continuity and backups
✔️ Common VA pitfalls and how to avoid them
✔️ Tech stack essentials: Trello, Clockify, LastPass & more
✔️ Empowering your team for performance, not just productivity
✔️ How to monetize your podcast, build membership sites, and reclaim your time

🎙️ Guest:
Jessica Koch
Jessica Koch Consulting
🌐 https://www.jessicalkoch.com 
🔗 LinkedIn

🎧 Listen to more episodes:
📚 Full Podcast Library
🌐 Visit the Knack 4 Business Website
📩 Contact us: [email protected]

🙌 Acknowledgements

Special thanks to:

• Carl Richards from Podcast Solutions Made Simple
• Fred Crouch from Property Wizard Podcast
• Jovan Strika from @Hive
• Melanie Webber – Business Partner
• Wayne Pratt from Motive8U Inc – Coach & Co-host

🏆 Featured Sponsors

💻 Descript – The easiest way to create audio/video content. Podcast editing made simple.

☕ Freshly Brewed Coaching – Strategic coaching that sharpens clarity and unlocks growth.

🏢 @Hive – Real-world networking and workspace community for solopreneurs and small teams.

🗣️ Call to Action

Ready to build a business that works for you—not the other way around?
👉 Share your thoughts in the comments
👉 Reach out to Jessica to explore how outsourcing can transform your business
👉 Contact our hosts at [email protected] 
👉 Or visit knack4business.com for more resources

Let’s build smarter, not harder.

Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.

We share perspectives. You make the decisions.

Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.

Until next time; keep building.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Bond Aster from Value Logic Solutions shares how to boost your business profits by 5X—without working more hours. In this episode, Bond reveals a proven step-by-step system that empowers employees, increases productivity, and allows founders to step out of day-to-day operations. Ideal for solopreneurs and scaling founders, this episode offers real strategies to improve work-life balance and profitability.

What You'll Gain:
✅ A system that increases productivity and profit 5X
✅ How to double employee pay while reducing owner burnout
✅ Why "trust and inspire" leadership outperforms "command and control"
✅ How self-managed teams and quality tracking drive scalable growth
✅ Actionable stories from real businesses that transformed

Episode Highlights:

👉 Bond shares how he helped one founder go from 80-hour weeks to taking a 6-week vacation—while tripling revenue and closing a record deal.
👉 Learn how European business models and wage-bonus systems are helping North American businesses pay their teams better while increasing margins.
👉 Find out how a painting company owner reduced their workweek from 70+ hours to having "too much free time"—in just 5 months.
👉 Understand how AI can streamline sales processes without losing human touch.

Who Is Bond Aster?
Bond Aster is a seasoned business advisor with over 35 years of experience. He’s helped companies like Optiva scale from $500K to $45M and launched $100M+ product lines. Through his company, Value Logic Solutions, Bond empowers founders to build self-sustaining businesses where profits grow and teams thrive.

📌 Connect with Bond:
🌐 Website: valuelogicsolutions.com
🔗 LinkedIn: Bond Aster
📅 Book a free consult: calendly.com/bondaster/30-minute-call

🧠 Special Thanks To:
🎧 Carl Richards from Podcast Solutions Made Simple
🏡 Fred Crouch from The Property Wizard Podcast
🏢 Jovan Strika from @Hive Coworking
🤝 Melanie Webber, our invaluable business partner
💡 Wayne Pratt from Motive8U Inc, co-host and coach

🎤 Hosted by:
Bernie Franzgrote & Wayne Pratt
📧 Contact us: [email protected]
🌐 More: knack4business.com

🏆 Top 3 Recommended Sponsors for This Audience:

1. @Hive – Where real-world networking meets meaningful collaboration. A perfect fit for freelancers and growing businesses.
2. The Property Wizard Podcast – Learn how to leverage real estate for financial growth. Great for founders building wealth outside their main business.
3. East Trade Winds Networking – A vibrant business community that delivers serious connections—for free.

(We may earn a small commission if you click these links—at no extra cost to you. Thanks for your support!)

📢 Call to Action:
Got questions or want to share your thoughts?
💬 Comment below, tag us, or message our guest directly on LinkedIn.
📨 Reach us at [email protected] 
🌐 Explore more episodes: Knack 4 Business
📈 Let us help you build a business that thrives and gives you time back.

🔗 Watch the Full Interview on YouTube:
🎥 https://youtu.be/ZSEpletHd70

Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.

We share perspectives. You make the decisions.

Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.

Until next time; keep building.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you hustling alone and hitting a wall in your business?
In this episode of Knack 4 Business, we sit down with Susan Jarema, co-founder of Grand Connection, to explore how collaboration and strategic networking can unlock explosive business growth.

🎯 The Problem: Too many entrepreneurs try to grow in isolation—and it slows them down.

💡 The Solution: Strategic, heart-centered networking.

Susan shares how Grand Connection—born during the pandemic in the Grand Canyon—grew into a global community helping entrepreneurs connect meaningfully, build visibility, and grow through purpose-driven partnerships.

From her Brand Align Framework to creating referral and collaboration circles, Susan breaks down:

• How to network with purpose—not panic
• What "heart-centered connection" truly means
• Ways to align your brand to attract ideal clients
• Why collaboration over competition is today’s superpower
• Strategic use of AI for warm connections—not robotic spam

Plus, you’ll get a peek into Grand Connection’s evolving toolkit: onboarding support, discovery sessions, and exclusive tools like “Grandy,” Susan’s AI assistant. She even coined the term edunetworking—where every connection helps you learn and grow.

🔑 Key Topics Covered:

• Strategic networking vs. accidental networking
• Brand misalignment and how it drives away ideal clients
• Tips for making a strong first impression
• Creating real partnerships through shared values
• How to use AI ethically in relationship-building
• Onboarding new networkers with confidence
• Building global connections with local heart

🎧 Guest: Susan Jarema

• Website: grandconnection.ca
• LinkedIn: Susan Jarema

📢 Sponsors (Best Fit for Audience):

• Descript – Smarter Content Creation:
  Make podcast and video editing as easy as a Word doc.
• Freshly Brewed Coaching:
  Get actionable clarity from coaches Wayne Pratt and Matt Hawksley.
• Property Wizard Podcast:
  Learn real estate insights that demystify the investment process.

👥 Acknowledgements & Support:

Special thanks to:

• Carl Richards of Podcast Solutions Made Simple
• Fred Crouch of The Property Wizard Podcast
• Jovan Strika from @Hive Coworking
• Melanie Webber – Business Partner
• Wayne Pratt of Motive8U Inc. – Co-host & Coach

🎙️ Hosts:

• Bernie Franzgrote
• Wayne Pratt

📬 Connect With Us:

• Questions or feedback? Email us at [email protected]
• Learn more at knack4business.com
• Watch on YouTube: Episode Video
• More episodes: K4B Podcast Library

🔁 Call to Action:

💬 Have thoughts on collaboration vs. competition? Comment below or connect with Susan or our team.
🎧 Subscribe and leave a review to help more entrepreneurs discover these powerful insights.

Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.

We share perspectives. You make the decisions.

Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.

Until next time; keep building.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most people communicate from their personality, not the listener’s values — and it’s costing them relationships, revenue, and results.

In this heartfelt and insight-packed episode, we sit down with Michelle Angiolillo, an internationally certified BANK trainer and bestselling author, to explore how understanding personality codes can transform the way you connect with people — in business, life, and beyond.

Michelle shares her raw, personal journey of losing everything, rebuilding from scratch, and discovering BANK — a value-based communication system that not only saved her relationship with her son, but also helped scale her business to over $2 million in under three years.

💡 Who This Podcast Is For:

Startup founders, solopreneurs, sales professionals, coaches, consultants, and business owners looking to sharpen their communication skills, build better teams, and unlock human potential.

🎯 What You'll Gain:

Actionable strategies, real-world examples, and a fresh perspective on communication, emotional intelligence, and sales mastery. Plus, a step-by-step look into how BANK works — including how to crack personality codes in under 90 seconds.

🧠 Key Topics Covered:

• What BANK is and how it works
• How communication rooted in values changes everything
• The link between personality types and emotional intelligence
• Using BANK to close more deals and build real trust
• Improving family dynamics and romantic relationships with BANK
• Real-life success stories, including a $180K deal recovered
• Why every business should train their teams in this method
• Using BANK in content creation, group coaching, and even AI
• The six intelligences behind success
• How to scale up sustainably with personality-aware systems
• BANK vs DISC vs traditional sales tactics
• How BANK is being used in law, healthcare, education, and beyond

🎙 Guest: Michelle Angiolillo

• LinkedIn
• Book a chat

🤝 Acknowledgements

Special thanks to our incredible supporters and collaborators:

• Carl Richards of Podcast Solutions Made Simple
• Fred Crouch of Property Wizard
• Jovan Strika of Hive Coworking
• Melanie Webber, K4B business partner
• Wayne Pratt of Motive8U Inc

🙌 Sponsors (Recommended for Our Audience)

🔧 Descript – Smarter Content Creation
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🏘 Property Wizard Podcast
Learn how to grow your wealth with real estate, simplified for busy professionals.

🌐 East Trade Winds – Business Networking
Build relationships that lead to real results — free, fun, and future-focused.

💌 Have questions or feedback? Want to collaborate or be a guest?

Reach out: 

[email protected]

🌐 Learn more: 

https://knack4business.com

Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.

We share perspectives. You make the decisions.

Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.

Until next time; keep building.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

🎙️ About This Episode
What do a hailstorm, a crying dentist, and AI-generated pet care emails have in common? They're all real-world examples of how businesses lose—or win—customers based on one thing: engagement. In this electrifying episode of Knack 4 Business, host Bernie Franzgrote sits down with Jacques Skuteeki, founder of Your Business Nation and creator of the 12-Step Cash Flow System, to talk about using AI to solve one of the most painful challenges for business owners—finding the right leads and actually converting them.

From launching Tylenol in Quebec to building barter clubs and navigating COVID shutdowns, Jacques has faced business setbacks head-on. And out of that experience came a bold new direction: combining AI tools with customer psychology to deliver pre-qualified leads in real-time—and turn them into loyal clients.

💡 What You'll Learn in This Episode

• How to stop leads from falling through the cracks
• Why AI-driven lead generation is more than Google Ads
• What most businesses misunderstand about their "ideal client"
• How to build trust through emotional connection, not discounts
• Real-time case studies: roofers, vets, furniture stores, and more
• How content tone impacts customer behavior
• A step-by-step breakdown of Jacques’s 12-Step Cash Flow journey
• When to use retargeting, loyalty offers, or affiliate programs
• Why follow-up is the #1 cash flow secret
• How COVID was the wake-up call that reshaped Jacques’s business forever

🎧 Why You Should Listen
If you’re struggling with inconsistent sales, weak lead pipelines, or content that just doesn’t convert—this episode will inspire and equip you. Jacques doesn’t just talk theory—he shares frameworks, tools, and even the emotional intelligence needed to connect with your audience in a meaningful way.

🔗 Guest Links

• 🌐 Website: Your Business Nation
• 🌐 All Links & Contact: jacquesskuteeki360.com
• 🔗 LinkedIn: Jacques Skuteeki

🙌 Special Thanks To

• 🎙️ Carl Richards from Podcast Solutions Made Simple
• 🧠 Fred Crouch, host of Property Wizard
• 🏢 Jovan Strika from @Hive
• 💼 Melanie Webber, K4B Business Partner
• 🧭 Wayne Pratt from Motive8U Inc

🎙️ Hosts

• Bernie Franzgrote
• Wayne Pratt

🎁 Featured Sponsors
💼 @Hive – Real-World Business Networking
Feeling stuck behind a screen? Hive is where entrepreneurs connect in person and grow faster.
👉 Learn more

🏠 Property Wizard Podcast – Real Estate Made Practical
Grow your wealth through smart property investing, made simple for small business owners.
👉 Check it out

🌐 Notionhive – Websites That Actually Work
Your website should be your best salesperson. Let Notionhive help it convert.
👉 Explore now

📨 Contact Us
Have questions, feedback, or want to work with us?
📧 [email protected] 
🌐 Visit our site

🎧 Listen to more episodes

Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.

We share perspectives. You make the decisions.

Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.

Until next time; keep building.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do you turn your business into a story people actually want to watch—and buy from?

In this episode of the Knack 4 Business podcast, hosts Bernie Franzgrote and Wayne Pratt sit down with filmmaker and branding expert JoJo LaRiccia of LaRiccia Media to explore how entrepreneurs and small business owners can harness the power of video storytelling to boost credibility, engagement, and conversion.

🎬 JoJo’s journey—from 11-year-old filmmaker to Emmy-nominated producer—reveals the grit, integrity, and creativity it takes to stand out in today’s noisy digital world.

More than just tips and tricks, JoJo opens up about personal experiences, including challenges in the music industry, overcoming exploitation, and her unwavering commitment to doing business with heart and integrity. Her story reminds us: real connection beats slick sales tactics every time.

🔑 Key Topics Covered:

• How to craft short videos that convert without sounding “salesy”
• The #1 mistake businesses make when telling their story
• Why authenticity and emotional connection matter more than production value
• The role of wardrobe, background, and script in video impact
• How audio quality makes or breaks your video (and why it’s more important than video!)
• JoJo’s 3-tier video offer: 30-second, 1-minute, and 2-minute video packages
• Her philosophy of giving before asking—and how it leads to natural influence
• How to beat “red light syndrome” and camera-shyness
• Why every person has a story—and how JoJo helps tell it

🎁 Guest Links & Contact:

• 📧 Email: [email protected]
• 🌐 Website: https://laricciamedia.com
• 📅 Book a session: https://calendly.com/jojo118
• 📱 Text: (617) 710-2848
• 🔗 LinkedIn: JoJo LaRiccia

🙌 Acknowledgments:

Special thanks to:

• 🎧 Carl Richards from Podcast Solutions Made Simple, podcast expert extraordinaire.
• 🏠 Fred Crouch, host of The Property Wizard Podcast, where Bernie co-hosts.
• 🤝 Jovan Strika from @Hive Coworking, a space for collaboration and innovation.
• 💼 Melanie Webber, Bernie’s incredible business partner.
• 🎙️ Wayne Pratt from Motive8U Inc, co-host and business coach.

💼 Sponsors 

1. Descript – Smarter Content Creation
   Make audio & video editing as easy as editing a doc. Ideal for busy creators, entrepreneurs, and marketers.
2. East Trade Winds – Free Networking That Works
   Serious business connections without the noise. Perfect for solopreneurs and networkers.
3. Property Wizard Podcast
   Real estate strategies made simple—great for business owners growing wealth outside of their primary hustle.

💬 Connect With Us:

Want to get in touch, be a guest, or give feedback?

📧 Email: [email protected] 
🌐 Website: https://knack4business.com/
🎥 Watch this episode on YouTube: https://youtu.be/9hz9HZreCoI
🎙️ Explore more K4B Podcasts: https://tinyurl.com/3rhcpmyd

Let’s build, share, and grow—together.
Drop a comment, send us your thoughts, or message JoJo directly. We'd love to hear what resonated most!

Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.

We share perspectives. You make the decisions.

Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.

Until next time; keep building.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most people don’t know how to invest in real estate without stress, risk, or needing deep pockets.

What if commercial real estate wasn’t just for the wealthy?
In this eye-opening episode, Fred Crouch—real estate expert, educator, and host of The Property Wizard Podcast—joins us to share how everyday people can create wealth through real estate with the right strategy and team.

Fred brings 35+ years of industry expertise to unpack the myths, risks, and surprising advantages of real estate investing, even if you’ve never owned property before.

You’ll hear stories of high-rise hair salons, multi-million-dollar portfolios built from scratch, and the real reason co-tenancy is the game-changer for passive investors. Learn how mixed-use properties are making a strong comeback and why leverage could be your greatest financial ally—if used correctly.

This episode isn't about quick wins—it's about smart moves.

🎙️ Key Topics Covered:

• How Fred got started in real estate (hint: it involved a Greek hairdresser and a little teenage arrogance!)
• What city planning and intensification laws mean for mixed-use real estate
• Why co-tenancy can unlock real estate investing—even if you’re risk-averse
• Active vs. passive investing: How to know which is right for you
• Leverage explained in plain English (with real numbers!)
• The secret behind long-term property appreciation vs. TFSAs or stocks
• Why owning a “piece” of a property might be smarter than owning it all
• Building your investor dream team: legal, financial, and management pros

🧠 Guest Resources – Learn More from Fred Crouch:

• ✉️ [email protected]
• 🌐 Gentry Learning Website
• 🎧 The Property Wizard Podcast
• 📚 Property Courses
• 🔗 Fred on LinkedIn

🙌 Special Thanks To

• 🎧 Carl Richards – Podcast Solutions Made Simple
• 🧠 Fred Crouch – The Property Wizard Podcast
• 🏢 Jovan Strika – @Hive Coworking
• 🤝 Melanie Webber – Business Partner
• 🧭 Wayne Pratt – Motive8U Inc.

🎤 Hosts:
Bernie Franzgrote & Wayne Pratt

🤝 Our Favorite Tools & Sponsors

We proudly partner with tools that help small businesses thrive:

1. Descript – Smarter Content Creation
   Edit podcasts and videos like a doc. Time-saving and intuitive for creators and teams.
2. Property Wizard Podcast – Real Estate Made Practical
   Fred breaks down real estate investment into practical, bite-sized lessons for everyone.
3. East Trade Winds – Free Networking That Works
   Join like-minded professionals ready to grow—and actually follow through.

📣 CALL TO ACTION

🎧 Enjoyed the episode? Let us know!
✅ Drop a comment or question for Fred or the Knack 4 Business team.
📩 Reach us directly at [email protected] 
🌐 Or visit our website: https://knack4business.com

🗣️ Want to be featured? Email us and let’s talk.

💬 Like, comment, and connect—we want to hear from YOU.

Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.

We share perspectives. You make the decisions.

Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.

Until next time; keep building.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do you build a business culture where people feel safe, supported—and actually want to stay?

This powerful episode of Knack 4 Business brings back mindfulness mentor and seasoned entrepreneur Lalith Gunaratne of Sage Ontario, who walks us through five foundational leadership strategies that help business owners and leaders stay aligned with their purpose—while retaining great talent.

From co-founding a solar energy company in war-torn Sri Lanka to advising organizations like the World Bank and the UN, Lalith shares how grounding your business in daily mindfulness and values like respect, integrity, and transparency transforms not only your team—but your bottom line.

You’ll hear how leaders can reflect daily, balance power with humility, and build respectful communication, even under pressure. Lalith also explores what happens when businesses grow too fast, and how to avoid losing your culture in the process.

🔑 Key Topics Covered:

• Why every leader needs a daily mindfulness practice
• How to lead with purpose instead of fear
• Power dynamics: positional power vs. personal power
• Building emotional safety for your team
• Managing growth while protecting your culture
• Real-world stories of failure, recovery, and resilience
• Balancing profit with ethics and sustainability

🌱 Guest Info & Contact: 👤 Lalith Gunaratne
Website: mindfulsage.net
Email: [email protected] 
LinkedIn: linkedin.com/in/lalith-gunaratne-7b20319

🙌 Special Thanks To:

• 🎙️ Carl Richards from Podcast Solutions Made Simple
• 🏡 Fred Crouch from Property Wizard Podcast
• 🧠 Jovan Strika from @Hive

Also to:
🤝 Melanie Webber – business partner
🎙️ Wayne Pratt – co-host from Motive8U Inc.
🎙️ Bernie Franzgrote – co-host and creator

🎧 Listen + Connect:

📨 Got feedback or want to be a guest?
Reach us at [email protected]
🌐 Visit our website: knack4business.com
🎥 Watch the full interview: YouTube
🎙️ Listen to more episodes: Podcast Link

💼 Sponsors That Support You:

1. Descript – Edit videos and podcasts like a doc.
2. @Hive – Real-world networking and community.
3. Property Wizard Podcast – Practical insights on real estate and business growth.

(Disclaimer: Some links may earn us a small commission at no extra cost to you.)

📣 CALL TO ACTION: What resonated most with you in this episode?
👇 Comment, share, or reach out to Lalith or us directly!
📨 [email protected] 
🌐 knack4business.com

Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.

We share perspectives. You make the decisions.

Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.

Until next time; keep building.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if your company could make a difference and grow revenue at the same time?

In this inspiring episode of Knack 4 Business, hosts Bernie Franzgrote and Wayne Pratt sit down with Shel Horowitz, ethical marketing expert and founder of Going Beyond Sustainability. Together, they explore how companies of all sizes—from solopreneurs to multinational brands—can profit while tackling global issues like climate change, poverty, and inequality.

Through real-life examples, like Shel’s grassroots campaign that saved a mountain from destructive development, you'll discover how systemic thinking, smart resource use, and authentic ethics aren’t just nice-to-haves—they’re competitive advantages.

Shel's philosophy? Regenerativity > Sustainability. Why aim for “less harm” when you can aim for more good?

💡 In This Episode, You’ll Learn:

• The difference between sustainability and regeneration in business
• How Shel’s “Save the Mountain” campaign became a blueprint for activism in business
• Why ethical conduct can lower costs and boost revenue at the same time
• How even small businesses can make a global impact
• How to talk to stakeholders who think ethics = lost profit
• Why Walmart might be greener than you think—and what we can learn from it
• The real reason behind ethical greenwashing and how to spot it
• The surprising 1955 recycled toilet paper marketing failure that led to a powerful rebrand
• Why Shel’s next book focuses on late-life changemakers—and how to be one at any age

📚 Featured Book:
Guerilla Marketing to Heal the World by Shel Horowitz – A must-read for entrepreneurs, changemakers, and ethical marketers looking to align profit with purpose.

🎧 Who This Podcast is For:

Startup founders, solopreneurs, social entrepreneurs, sustainable product developers, and business owners scaling with purpose.

✅ What You’ll Gain:

• Actionable marketing tips
• Real-world success stories
• Tools for ethical growth
• Holistic design strategies
• Regenerative thinking for business

👤 GUEST DETAILS

Shel Horowitz
🌐 Website: https://goingbeyondsustainability.com
💼 LinkedIn: Shel Horowitz

🧠 Resources & Mentions

• Freshly Brewed Coaching – Coaching clarity for professionals
• Notionhive – Websites that convert, not just exist
• East Trade Winds – Authentic business networking, no fluff

🤝 Special Thanks

• Carl Richards from Podcast Solutions Made Simple
• Fred Crouch, host of Property Wizard
• Jovan Strika from @Hive Coworking
• Melanie Webber, business partner
• Wayne Pratt from Motive8U Inc

📩 Contact us at [email protected] 
🌐 Visit: https://knack4business.com
🎥 Watch the full episode on YouTube: https://youtu.be/DIE12KI4bXI

💬 Loved the episode?
Comment, share, or tag someone who should hear this.
Have questions or feedback? Email us or reach out on LinkedIn.

Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.

We share perspectives. You make the decisions.

Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.

Until next time; keep building.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Too many entrepreneurs spend their day on the wrong things—this episode shows how to fix it.

Are you working hard but not moving the needle? In this powerful episode of Knack 4 Business, productivity consultant Mark Ellwood from Get More Done dives into why time feels so “slippery”—and how to reclaim it.

You’ll discover how simple tweaks in communication, delegation, and task prioritization can give you back up to an hour a day. Mark brings over 35 years of productivity research and offers insights that are as actionable as they are eye-opening.

💡 What You'll Learn:

• The biggest hidden time-wasters most leaders overlook
• How unnecessary emails cost teams 3.4+ hours/week
• Tips for cutting friction in communication
• How to identify your true high-priority tasks
• Why 80% of your workday may not be moving the business forward
• Real data from 40+ countries on how professionals really spend their time
• Why 20–25% of your week is lost to admin—and how to change that
• How technology (and AI) helps—and sometimes hinders—your focus
• Tips for managers to coach their team without micromanaging
• Burnout, flow state, and the emotional ROI of time well spent
• Mark’s 3-part startup advice: Know your value, build a marketing machine, and don’t go it alone

🎙️ About the Guest – Mark Ellwood:

• Website: getmoredone.com
• LinkedIn: linkedin.com/in/markellwood1

Mark is the founder of PACE Productivity and creator of the TimeCorder—a device used in 40+ countries to study workplace productivity. When he’s not helping teams work smarter, you’ll find him writing poetry or practicing piano for his band... debuting in 2037!

🔗 Watch the Full Episode on YouTube:
https://youtu.be/itQDMAqo2dg

💬 Let’s Connect or Hear From You!
Have questions or want to interact with Mark or the hosts?
📧 Reach us at [email protected]
🌐 Or visit our website: knack4business.com

✨ Acknowledgments:
Special thanks to the following collaborators who make this show possible:

• 🎧 Carl Richards from Podcast Solutions Made Simple
• 🏡 Fred Crouch of the Property Wizard Podcast
• 🐝 Jovan Strika from Hive Coworking
• 💼 Melanie Webber – invaluable business partner
• 🚀 Wayne Pratt from Motive8U Inc. – coach, co-host & business strategist

🎙️ Hosted By:

• Bernie Franzgrote
• Wayne Pratt

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Each sponsor is hand-picked for small business owners looking to save time and grow faster.
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📣 Want to be on the podcast?
Got insight to share? Reach out to [email protected] to become a guest or offer feedback.

📱 More Episodes + Tools:
🎧 Browse all K4B Episodes
🌐 Visit the K4B Website

Disclaimer: Everything you heard today is for educational purposes only. It's not professional advice. Before you act on anything — talk to a certified expert in your area. Your accountant. Your lawyer. Someone who knows your situation.

We share perspectives. You make the decisions.

Want more? Head over to blog.knack4business.com — packed with practical episodes on AI, marketing, leadership, and growth. No fluff. Just the good stuff. Subscribe while you're there.

Until next time; keep building.

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