Knowhow Marketing Lab

Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan from Seymour Digital Media, & Rina from Littlework Media as they dive into the keys to strategic marketing planning. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape.

Chapters:

00:00 - Introduction & Overview of This Episode

04:11 -Integration of Marketing and Business Plans

06:03 -Content vs. Distribution

09:10 -Strategic Tools and Approaches

12:09 -Tracking Metrics

19:00 - Accountability and Resource Allocation

24:00 - Communication and Collaboration

29:00 - Importance of Testing and Attribution

#DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together! seymourdigitalmedia.com 

Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan & Pip from Seymour Digital Media, Rina from Littlework Media and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, Website and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape.

Chapters:

00:00 - Introduction & Overview of This Episode

04:11 - Search, Social, and Websites Updates

07:03 - AI in Marketing

15:10 - Legislation and Privacy

20:09 - Trends and Challenges

#DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together! seymourdigitalmedia.com 

Welcome back to our podcast! Today, Pip and Phelan will be discussing Leveraging AI in Marketing: From Content Creation to Campaign Analysis. Learn about AI for Content and Code Creation, AI Platforms Comparison, Chatbots and Website Integration, AI in Google Ads and Image Creation, Search Engine Evolution with AI, and a lot more. This episode is essential for anyone looking to stay ahead in the digital marketing game.

00:00 - Introduction & Overview

06:00 - AI for Content and Code Creation

10:00 - AI Platforms Comparison

12:00 - Chatbots and Website Integration

15:00 - AI in Google Ads and Image Creation

18:00 - Search Engine Evolution with AI

20:00] - Long-Tail Keywords and Search Trends

22:00] - AI's Role in Business Sustainability

#SeymourDigitalMedia #MarketingKnowHow #googleads2024

Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together

Welcome back to our podcast! Today, Pip and Rina will be discussing Project management Systems for 2024. Learn about the current tools,challenges with switching systems, Using PM for cashflows, & SEO & AI tools. This episode is essential for anyone looking to stay ahead in the digital marketing game.

00:00 - Introduction & Overview

02:00 - Personal Experiences with Project Management Tools

05:00 - Current Tool Preferences: Trello, FreshBooks, and Slack

10:01 - Challenges with Switching Systems

15:03 - Project Management Systems for Cashflow Management

20:04 - SEO and AI Tools

27:00 - Community and Paid Groups

#SeymourDigitalMedia #MarketingKnowHow #googleads2024

Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!"

Welcome back to our podcast! Today, Rina and Greg will be discussing Brand Consistency Across Platforms & The Role Of Graphic Design. Learn about the importance of brand consistency, creating effective visual branding, branding style guides and a lot more. This episode is essential for anyone looking to stay ahead in the digital marketing game.

00:00 - Introduction & Overview

05:00 - Importance of Brand Consistency 

08:00 - Creating Effective Visual Branding

13:00 - Evolving Visual Elements

19:00 - Applications of Branding

22:00 - Branding Style Guides

27:00 - Digital Asset Management Systems

#SeymourDigitalMedia #MarketingKnowHow #googleads2024

Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!"

Welcome back to our podcast! Today, Pip and Matt B will be discussing the latest updates and trends in Marketing Agency for 2024. Learn about how to grow your marketing agency using tools, setting up strategies and plans, leading, taking responsibilities, communicating, purchasing an agency  . This episode is essential for anyone looking to stay ahead in the digital marketing game.

00:00 - Introduction & Overview

04:35 - Growing Your Agency

11:36 - Setting Up Strategies & Plans

15:14 - Leading A Marketing Agency

20:15 - Taking Responsibility & Ownership

23:17 - Communication

27:15 - Purchasing An Agency

#SeymourDigitalMedia #MarketingKnowHow #googleads2024 Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉 Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!"

Welcome to GeekSpeak, your go-to podcast for all things digital media and marketing! Join hosts Phelan from Seymour Digital Media and Craig from Original72 Creative as they dive into the latest trends and updates in the world of SEO, social media, and AI technologies. This episode is packed with insights and useful tips that can help you stay ahead in the fast-paced digital landscape.

Chapters:

00:00 - Introduction & Overview of This Episode

01:29 - Social Updates

07:38 - Search Updates (Google Ads) 

16:30 - Website Update 

21:20 - AI Update

#DigitalMarketing #MarketingStrategy #GeekSpeakPodcast Subscribe to KnowHow Marketing Lab for weekly insights into the latest in digital marketing, data analysis, and technology trends. Drop your questions and feedback in the comments — we love engaging with our listeners and helping you make the most of your digital marketing efforts. 👉Don't forget to hit the bell icon to get notified about our latest episodes. Dive into the world of digital marketing with GeekSpeak, and let's make data-driven decisions together!

Exploring WordPress Full Site Editing and the Future of Block Themes Join Phelan Lewis, and Greg McKinnon from Seymour Digital Media as they dive into the latest updates in WordPress, focusing on Full Site Editing (FSE) and the evolution of block themes.

This episode covers the shift from traditional themes to block-based ones, the benefits of using WordPress's native block builder, and the challenges faced by long-time users and developers. They discuss how new features like header and footer customization are transforming the user experience and share tips for both new and seasoned WordPress users.

Discover how these changes might impact your workflow and the future of WordPress development. Tune in next week for a discussion on building social media strategies around target personas.

00:00 Introduction to Know How Marketing Lab Podcast

01:07 Today's Topic: WordPress Full Site Editing

01:52 Understanding the Block Builder

05:36 Customization vs. Performance in WordPress

09:15 Challenges and Future of WordPress Themes

12:45 New Features and Updates in WordPress

19:40 Practical Advice for WordPress Users

32:25 Conclusion and Upcoming Topics

In this episode of Geeks Week, hosts Phelan from Seymour Digital Media and Rena from Little Works in the Media discuss effective email management strategies focusing on achieving 'Inbox Zero.'

They highlight the importance of organizing emails through native tools in email platforms like Google Workspace, avoiding third-party apps due to potential privacy risks. They emphasize strategies such as unsubscribing from unnecessary newsletters, creating labels and filters, and scheduling dedicated blocks of time for email management.

Security protocols are also discussed, including the avoidance of third-party apps, using Chrome extensions cautiously, and ensuring client data is protected. The discussion underscores the need for business owners to maintain email security and organization, opting for services from larger, more secure providers like Google or Microsoft. The episode is framed with practical approaches to managing email clutter without compromising security.

Choosing the Right Course Platform for Your Online Classes In this episode, Pip Seymour and Rina Liddle discuss the pros and cons of various course platforms like LearnDash, Kajabi, Thinkific, and Mighty Networks, and Skool.

They explore factors including self-hosted vs. hosted solutions, pricing, ease of use, community features, and marketing automation. They also cover technical considerations, user experience, and the importance of community in keeping participants engaged. Tune in for tips on picking the best platform to suit your business needs and to hear Pip and Rina's personal preferences.

00:00 Introduction to Course Platforms

01:34 Types of Course Platforms 02:02 LearnDash: Pros and Cons

03:54 Mighty Communities and Other Platforms

05:52 Creating a Course: Key Considerations

10:36 Community Building in Course Platforms 

17:36 Technical Challenges and Solutions

27:42 Final Thoughts and Next Steps

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