Knowhow Marketing Lab

In this episode, Phelan, Rina and Greg will be talking about the things that stood out for us in 2022 and perhaps make some guesses as to what might be happening in 2023. 

0:01 - Intro...

5:57 - Website

9:20 - Twitter

21:48 - G P T systems and the AI content creation

34:14 - Google local seo

 KEEP IN TOUCH WITH US! 🫶 Facebook Group https://www.facebook.com/groups/CyberpunkGeeks 👍 Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com 👉 Find Rena at: https://liddleworks.com 👉 Find Greg at: https://www.original72.com

In this episode Pip and Rina will be talking about 14 incredible marketing predictions 2023 products you’ll wish you discovered sooner. Lots of changes happens and just like brick and mortal things have now change into online presence. Stay tune and lets dive into these incredible marketing predictions. 

0:01 - Intro....

2:15 - Influencer marketing evolving into a common marketplace tactic.

9:13 - AI

18:10 - LinkedIn

24:15 - Live and short video content

 KEEP IN TOUCH WITH US! 🫶 Facebook Group https://www.facebook.com/groups/CyberpunkGeeks 👍 Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com 👉 Find Rena at: https://liddleworks.com 👉 Find Greg at: https://www.original72.com

Today Phelan and Rina will be talking about display advertising, what it is, and how do we use it to our advantage. The definition of display advertising and their importance. 

0:01 - Intro...

1:37 - What are Display Advertising

9:14 - The messaging on the campaign

10:00 - What does the image need to do?

15:30 - Brand differentiation and positioning. 

18:28 - Branding 

26:11 - CTR and Impressions 

26:43 - Landing Pages Optimization

KEEP IN TOUCH WITH US! 🫶 Facebook Group https://www.facebook.com/groups/CyberpunkGeeks 👍 Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com 👉 Find Rena at: https://liddleworks.com 👉 Find Greg at: https://www.original72.com

In this episode Pip and Greg are diving more into Google Business Profile. The good, the bad, and the ugly side of Google Business Profile GBP. There is a lot of changes going on in GBP, which is why it is important to keep up to those changes. 

0:01 - Intro...

3:51 - Changes in Google Business Profile

7:09 - The Q&A session in GBP

10:51 - Is Google getting too much in our business? 

15:15 - The Google Register Business Profile for agencies

17:45 - The Good, The Bad and The Ugly.

22:48 - Can videos help boost your profile?

27:23 - GBP Notifications 

KEEP IN TOUCH WITH US! 🫶 Facebook Group https://www.facebook.com/groups/CyberpunkGeeks 👍 Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com 👉 Find Rena at: https://liddleworks.com 👉 Find Greg at: https://www.original72.com

This month in the world of marketing, Pip, Phelan, Rina and Greg will be talking about updates from Twitter. Want to know what Elon Mask got on, stay tune. 

0:01 - Intro....

1:25 - Updates on Twitter 

6:05 - Hive 

9:37 - Why Elon Mask Bought Tesla

13:00 - Advertising on Twitter 

17:30 - Updates in Search console

18:44 - Website Update

KEEP IN TOUCH WITH US! 🫶 Facebook Group https://www.facebook.com/groups/CyberpunkGeeks 👍 Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com 👉 Find Rena at: https://liddleworks.com 👉 Find Greg at: https://www.original72.com

Rina and Greg will be diving into designs for advertisement. People post things on Instagram or Facebook thinking they're gonna get something out of it but does their graphics and designs look professional? 

0:01 - Intro

2:36 - Difference between Posting & Advertising 

5:41 - The Golden Rectangle 

8:54 - More Details: Call To Action

14:31 - Different Placement 

17:14 - Graphics & Sizes 

19:41 - Colors 

26:00 - Alignment & Spacing 

KEEP IN TOUCH WITH US! 🫶 Facebook Group https://www.facebook.com/groups/CyberpunkGeeks 👍 Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com 👉 Find Rena at: https://liddleworks.com 👉 Find Greg at: https://www.original72.com

In today's episode, Pip and Phelan will be looking at Looker Studio, what's new and why reporting still matters. If you are interested in reporting and you wanna try, Google's free tool called Looker Studio, this one's for you.

0:01 - Intro....

1:36 - What is Looker Studio

5:04 - Tracking Data Using Looker Studio

11:35 - Google Doc Reports

15:32 - Looker Studio Automation

17:41 - Shopify vs Looker Studio

20:16 - Blending The Data 

KEEP IN TOUCH WITH US! 🫶 Facebook Group https://www.facebook.com/groups/CyberpunkGeeks 👍 Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com 👉 Find Rena at: https://liddleworks.com 👉 Find Greg at: https://www.original72.com

In today's episode Pip and Greg will taking us through website health & performance for better SEO. What is a website health score and what are we seeing when we log into our website? Why is my health score related to the inactive themes?

0:01 - Intro...

1:26 - Why is my health score related to the inactive themes?

5:46 - How themes affects the health of your website. 

7:58 - PHP Update

12:05 - Google Search Console Health Test

15:32 - Fixing 404 Pages

20:52 - Plugins

KEEP IN TOUCH WITH US!

🫶 Facebook Group  https://www.facebook.com/groups/CyberpunkGeeks
👍 Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com
👉 Find Rena at: https://liddleworks.com
👉 Find Greg at: https://www.original72.com 

In this month of marketing roundup, Pip, Phelan, Rina and Greg will be diving into Search, Social and Website updates. The New WordPress 6.1, Facebook Group Stories, Google Updates, Site maps, Google Search Results and Data Studio. 

0:01 - Intro.. 

1:39 - WordPress Update 6.1

9:07 - Facebook Group Stories

16:03 - Google Updates 

17:22 - Submitting A Site Map

23:23 - Google Search result and GBP

23:51 - Data Studio

KEEP IN TOUCH WITH US!

🫶 Facebook Group  https://www.facebook.com/groups/CyberpunkGeeks
👍 Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com
👉 Find Rena at: https://liddleworks.com
👉 Find Greg at: https://www.original72.com 

Rina and Phelan will dive into google ads settings that will save you money and some changes in google ads settings. 

0:01 - Intro....

1:45 - Previous Podcast Google Ads Editor. 

2:27 - Smart Campaigns

4:09 - Account Setup

10:13 - Google Ads Schedules 

15:35 - Auto Apply Ads Suggestions 

22:34 - Locations 

KEEP IN TOUCH WITH US!

🫶 Facebook Group  https://www.facebook.com/groups/CyberpunkGeeks
👍 Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com
👉 Find Rena at: https://liddleworks.com
👉 Find Greg at: https://www.original72.com