Knowhow Marketing Lab

Phelan and Greg will dive into Google Shopping. What is Google Shopping? Why you should be using it, even if you're not doing ads, and also how is it gonna all integrate for the future of e-commerce?

0:01 - Intro...

1:18 - What Is Google Shopping. 

5:29 - Positive Targeting. 

9:17 - How Google Analytics And Google Shopping works.

11:23 - YouTube And Google Shopping

15:26 - Classic And Shopping Ad

18:12 - Performance Max Campaign And Smart Shopping Campaign

23:20 - Advertising

KEEP IN TOUCH WITH US!

🫶 Facebook Group  https://www.facebook.com/groups/CyberpunkGeeks
👍 Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com
👉 Find Rena at: https://liddleworks.com
👉 Find Greg at: https://www.original72.com 

Rina and Greg take a look at the importance of marketing strategy. When you think about how to organize your marketing, there are two types of things that you should look at, a strategy and tactics. 

 0:01 - Intro... 

1:28 - How To Organize Your Marketing. 

9:49 - The Use Of Mission And Vision Statements

10:39 - Business Plan And Marketing Plan

12:27 - Branding Or Style 

19:28 - Competitive Research

20:31 - Target Market

26:18 - Budget 

KEEP IN TOUCH WITH US!

🫶 Facebook Group  https://www.facebook.com/groups/CyberpunkGeeks
👍 Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com
👉 Find Rena at: https://liddleworks.com
👉 Find Greg at: https://www.original72.com 

Pip, Phelan, Rena and Greg discuss the new moderation update in Facebook and how it affects your social media platforms. Also, the latest news on Website upgrade, PHP fourth upgrade to PHP 8, WordPress 6.1 Beta and Search Console Algorithm update. Plus, learn what's new at Facebook and Websites.

0:01 - Intro...

2:08 - Moderation.

14:17 - PHP Upgrade.

18:27 - WordPress 6.1 Beta.

21:49 - Search Console Algorithm Update.

25:30 - Apple Ads 

KEEP IN TOUCH WITH US!

🫶 Facebook Group  https://www.facebook.com/groups/CyberpunkGeeks
👍 Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com
👉 Find Rena at: https://liddleworks.com
👉 Find Greg at: https://www.original72.com 

Pip and Phelan are going to talk about how to optimize Google ads. After you create a campaign, you have to optimize it. Many people think that you can just create Google ads account in a campaign...

0:00 - Intro....

2:27- What does it mean to optimize Google ads.

4:47 - How we do Optimize.

7:40 - What is Google Optimize?

11:40 - Using Quality Score. 

17:00 - Keyword Strategies for Optimizing.

18:49 - How Display Campaigns Help In Optimization. 

23:04 - Cost Per Acquisition and Lifetime Value. 

24:42 - Additional Tools for Optimizing.

26:46 - How to Find Quality Score.

KEEP IN TOUCH WITH US!

🫶 Facebook Group  https://www.facebook.com/groups/CyberpunkGeeks
👍 Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com
👉 Find Rena at: https://liddleworks.com
👉 Find Greg at: https://www.original72.com 

Pip and Phelan take a look at Google Algorithm updates and their effect. Google releases a core update about once a quarter, and other updates as they see fit. Sometimes they tell us and sometimes they don’t. Learn how to come out on top when these updates happen, or at least how to not become collateral damage.

1:25 - Why Google releases updates

2:04 - Blackhat SEO

3:27 - Are algorithm updates bad?

4:57 - Who Google is going after now

6:28 - AI writing and other tech changes

7:23 - How to check if your site is affected by algorithm updates

8:49 - Wrap up

Join the Facebook group: https://facebook.com/groups/cyberpunkgeeks

Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com

Find Rena at: https://liddleworks.com

Find Greg at: https://www.original72.com

Do you blog? How are you doing your cross-channel distribution? Pip and Rena share their tactics to build a successful and cohesive cross-channel distribution process. 

2:14 - Starting with a social media perspective
2:58 - SEO on your blog
5:00 - The two things you need to focus on for social posts
7:40 - Content distribution strategy
8:38 - Blogging tips
10:39 - Turning your blog post into a newsletter
11:58 - Engagement
12:24 - Social content from your blog post
14:27 - Analyzing with Google Analytics
15:16 - Sharing your blog post
17:52 - Organic vs. paid strategy
20:11 - Convent marketing vs. interruption marketing
24:10 - Google Ads
25:10 - Recap

Join the Facebook group: https://facebook.com/groups/cyberpunkgeeks
Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com
Find Rena at: https://liddleworks.com
Find Greg at: https://www.original72.com

Pip and Phelan dive into whether or not your website platform affects your SEO. Which platform does the best job with image optimization? Which has the shortest URLs? Find out in this episode!

1:14 - Platform options
2:21 - What to keep in mind regarding SEO
4:09 - Image optimization
5:14 - Mobile first
5:56 - Site speed
7:22 - Platforms for beginners vs. established sites
9:23 - What to look for in a platform
12:01 - Wordpress Themes
14:14 - Wrap up

 Join the Facebook group: https://facebook.com/groups/cyberpunkgeeks
Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com
Find Rena at: https://liddleworks.com
Find Greg at: https://www.original72.com

Are you running Google Ads? How are you finding your keywords? Are you using the keyword planner? How are you measuring your success? Conversion tracking is super important to know your ad dollar is being well used. Join Phelan and Greg as they go over all the details.

2:03 - Keyword Planner and picking your keywords
2:52 - Choosing your audience
4:33 - Search terms
8:55 - Forecasting
11:19 - Competition 
12:55 - Search Volume
16:06 - Conversion tracking
17:50 - Tag Manager
22:50 - Conversion rates
24:00 - Tag Manager and Facebook Ads
26:31 - Implementing Google Analytics on your website

Join the Facebook group: https://facebook.com/groups/cyberpunkgeeks
Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com
Find Rena at: https://liddleworks.com
Find Greg at: https://www.original72.com

Phelan and Greg talk about Google Ads and which type of businesses they work best for. They answer the question, "Which part of the funnel should you advertise to on Google?" Plus, learn the difference between advertising for services and products. Plus, learn how to improve conversions, which type of leads work best, and why you should try advertising on YouTube.

1:17 - Why Google Ads matter
2:10 - Hard to find products
2:40 - Using ads at the top of a funnel
5:48 - Smart campaigns
6:51 - Conversions
8:28 - Selling via Live Stream
10:18 - Retargeting
13:46 - Who has the best success with Google Ads
16:12 - Lifetime value of customers
18:51 - Using different types of ads
22:07 - When is not worth running ads
23:27 - Best source of paid traffic

Join the Facebook group: https://facebook.com/groups/cyberpunkgeeks
Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com
Find Rena at: https://liddleworks.com
Find Greg at: https://www.original72.com

You might think there is only one answer to this question, but it depends on many factors. Are you a marketer or a business owner? Do you have money to invest? Or time to invest? In this episode, Pip and Phelan discuss their opinions on which to learn first and why.

0:51 - Which should you learn first?
1:30 - Marketer vs Business Owner
3:44 - What's better in the long run
5:39 - Your long term goals
8:16 - Do Google Ads get easier?
9:34 - Google Ads Certification

Join the Facebook group: https://facebook.com/groups/cyberpunkgeeks
Learn more about KnowHow Marketing Lab: https://knowhowmarketinglab.com
Find Rena at: https://liddleworks.com
Find Greg at: https://www.original72.com