Stop making your audience feel like a third wheel. Most brands are making content that feels like flipping through someone else's yearbook—you had to be there to get it. In this episode, we break down how to stop alienating your audience and start creating content that actually works.

Social media isn't just a documentation tool—it's a marketing engine. But most brands are treating it like a personal photo album, missing massive opportunities to build trust, create connection, and grow their business.

In this episode, Grace and Paul reveal the three types of video content every brand needs to balance credibility, emotional connection, and discoverability. Whether you're running a healthcare practice, a corporate brand, or building a personal presence, you'll learn how to make content that doesn't just get posted—but actually performs.

What You'll Learn:
➡️ The "third wheel" problem: Why internally-focused content actively pushes potential customers away—and what to do instead
➡️ The three content types you need: Education (build trust), Connection (create emotional buy-in), and Shareable (expand your reach)
➡️ Polish vs. Personal vs. Platform-Optimized: How to balance high-quality brand content, authentic human stories, and algorithm-friendly formats
➡️ Why user-generated content isn't enough: The authenticity trap that service businesses and personal brands need to avoid
➡️ The sharability sweet spot: How to get shared for the right reasons (value) instead of the wrong ones (being the joke)
➡️ From posting to marketing: The simple audit that shows whether you're documenting or strategically growing your brand

Our Agency → https://www.griffith.media
The Studio → https://www.bigscreentx.com

Support the Show:
✅ Follow/Subscribe so you never miss an episode
✍️ Leave a quick review (tell us your favorite takeaway)
📲 Share this with someone who needs a better content strategy

Follow Us:
Instagram: @griffith.media
LinkedIn: Griffith Media

Credits:
A Griffith Media production. Recorded at Big Screen Studios, Dallas, TX. Produced by the Griffith Media team.

Posting on social media isn’t the same as marketing. In this episode, we break down the difference—and why it matters.

Most healthcare practices know social media should be part of their marketing, but what does that actually look like in practice? In this episode, Grace and Paul talk about the real opportunity (and the common mistakes) when it comes to using platforms like Instagram and TikTok to attract patients.

Whether you're running a dental office, a med spa, or any patient-facing practice, you’ll learn how to stop treating your feed like a bulletin board—and start using it like a trust-building machine.

What You’ll Learn:

➡️ The difference between posting and marketing—and why most healthcare practices are stuck in bulletin-board mode
➡️ What actually works on social media for healthcare: patient testimonials, doctor profiles, and platform-optimized education
➡️ Why credibility content (like polished videos) matters more in professional services than almost anywhere else
➡️ How to balance connection and professionalism in your content—without feeling cringey or fake
➡️ The one question every practice should ask: “Are we talking to patients—or in front of them?”

Our Agency → https://www.griffith.media
The Studio → https://www.bigscreentx.com

Support the Show:
✅ Follow/Subscribe so you never miss an episode
✍️ Leave a quick review (tell us your favorite takeaway)
📲 Share this with a healthcare provider who needs a better content strategy

Follow Us:
Instagram: @griffith.media
LinkedIn: Griffith Media

Credits:
A Griffith Media production.
Recorded at Big Screen Studios, Dallas, TX.
Produced by the Griffith Media team.

Branding tip: Your audience wants to know the people behind the business. In this episode, we practice what we preach.

Every founder has a story. In this episode, Paul and Grace share theirs—how a camera, a classroom, and a lot of scrappy determination turned into a creative agency that helps service businesses grow.

You’ll hear how their very different paths (video production and education) shaped the way they think about branding, leadership, and growth—and why they believe every business should put more of their story out front.

What You’ll Learn:

➡️ Why scrappy starts lead to strong leadership. From Paul’s church tech days to Grace’s classroom experience, learn how working with limited resources shaped how we build teams today.

➡️ How to grow your business without doing everything yourself. We talk about moving from “one-man show” to leading a team—and how founders can make that shift without burning out.

➡️ Why telling your story isn’t optional—it’s a business advantage. Your background, your values, your mission—these aren’t fluff. They’re brand fuel.

➡️ The truth about consistency. Grace shares how teaching taught her the real power of repetition—and how that applies directly to your marketing.

➡️ How to attract the right people to your team. When you create momentum and opportunity, good people want in. We’ve lived it—and we’ll show you how it works.

Our Agency → https://www.griffith.media

The Studio → https://www.bigscreentx.com

Support the Show:

✅ Follow/Subscribe so you never miss an episode

✍️ Leave a quick review (tell us your favorite takeaway)

📲 Share this with another founder building their brand from the ground up

Follow Us:

Instagram: @griffith.media

LinkedIn: Griffith Media

Credits:

A Griffith Media production.

Recorded at Big Screen Studios, Dallas, TX.

Produced by the Griffith Media team.

Everyone’s talking about AI—but what’s actually useful, and what’s just noise? Grace and Paul share how they’re actually using AI in creative work, what it’s changing, and why it’s not replacing your content team anytime soon (unless your content team is terrible).

What You’ll Learn:
➡️ The real pros and cons of using AI in creative industries
➡️ How AI is shifting job roles—not stealing them
➡️ Ways to use AI for ideation, organization, and creative direction
➡️ Common AI myths (and instant reactions to each)
➡️ Why AI makes the creative brief even more important

Free Download:
“Get It Out of Your Head” Creative Brief Template → https://click.griffith.media/brief

Our Agency → https://www.griffith.media
The Studio → https://www.bigscreentx.com

Support the Show:
Follow/Subscribe for more episodes
Leave a quick review (tell us your #1 takeaway)
Share this with a founder or marketer navigating the AI wave

Follow Us:
Instagram: https://www.instagram.com/griffith.media/
LinkedIn: https://www.linkedin.com/company/griffithmedia

Credits:
A Griffith Media production. Recorded at Big Screen Studios, Dallas, TX. Produced by the Griffith Media team.

Sharing ideas is easy. Getting the result you pictured? That’s the game. Grace and Paul walk through a dead-simple creative brief that aligns founders, marketers, and creative teams—plus a feedback script for when the first draft misses the mark.

What You’ll Learn:
➡️ The 4 essentials of an effective brief: Goal, Emotion, Aesthetic, Results
➡️How to share references without cloning someone else’s brand
➡️Why a brand guide is the sandbox your creatives need
➡️A simple feedback script: Here’s what works → Here’s what doesn’t → More of this, less of that → Because… → Take another pass with X in mind
➡️How to collaborate without micromanaging

Free Download:
“Get It Out of Your Head” Creative Brief Template → https://click.griffith.media/get-it-out-of-your-head

Our Agency → https://www.griffith.media/
The Studio → https://www.bigscreentx.com/

Support the Show:
Follow/Subscribe for more episodes
Leave a quick review (tell us your #1 takeaway)
Share this with a founder or creative director who needs a simpler brief

Follow Us:
Instagram: https://www.instagram.com/griffith.media/
LinkedIn: https://www.linkedin.com/company/griffith-media/people/?viewAsMember=true

Credits:
A Griffith Media production. Recorded at Big Screen Studios, Dallas, TX. Produced by the Griffith Media team.

If your highlight reel is just smiling faces and background music… you’re leaving serious story (and sales) on the table.

In this episode of Known For, Grace and Paul pull back the curtain on how Griffith Media captures real human moments during events—moments that don’t just recap, but convert.

From strategic storytelling to sponsor love to that magical "fly on the wall" footage, this one's a crash course in transforming your 2025 event into a marketing machine for 2026.

Plus, special guest Myron Brooks joins the show to drop gold on how to interview strangers without making it weird—and how to turn one authentic interaction into a memory (and a marketing moment) that sticks. Whether you’re running conferences, fundraising galas, or community events, you’ll walk away with practical ways to sell next year's event.

What You’ll Learn in This Episode:

➡️ Why highlight reels alone aren’t enough—and what to capture instead
➡️  How to film conversations that feel unscripted (but still hit your brand message)
➡️  How video coverage drives ticket sales, sponsor interest, and speaker demand
➡️ What goes into our “docu-style” recap format that turns events into stories
➡️ How to make sponsors look amazing—and why it matters way more than you think
➡️ Tips from Myron Brooks on drawing out authentic stories from total strangers
➡️ Behind-the-scenes shots that humanize your speakers (and build connection)

🎧 Guest Highlight:

Myron Brooks – Associate Pastor at Union Church & Founder of Theophony Creative – shares how he uses storytelling, psychology, and a little bit of hustle to create powerful event footage on the fly.

Instagram: https://www.instagram.com/themyronb/
Theophany Creative: https://www.instagram.com/theophanycreative/
Myron's Podcast: https://www.instagram.com/1stgenerationsuburbs/

About the Show

Known For is a Griffith Media original recorded on the Volume Wall at Big Screen Studios in Dallas, TX. Each episode is packed with brand storytelling strategies and creative marketing tactics for service-based small businesses who want to stand out.

🔗 Links & Resources:

Griffith Media: griffith.media
Book our Dallas studio: bigscreentx.com
Watch a sample event doc here: griffith.media/events

Enjoyed the episode? Hit Subscribe, leave a review, or tell us your favorite “unscripted” moment from an event you’ve hosted or attended.

#EventMarketing #StorytellingInBusiness #TestimonialVideos #ConferenceVideo #KnownForPodcast #GriffithMedia #SponsorContent #HumanizeYourBrand

How to Humanize Your Branding with Customer Stories | Known For Podcast – Episode 1

There’s a difference between a review and a story. And your audience can feel it.

In this premiere episode of the Known For podcast, we pull back the curtain on how to create authentic, emotionally resonant customer stories that go beyond star ratings. We’re sharing the exact framework we use when interviewing real people — clients, patients, employees — to draw out human moments that make your brand unforgettable.

Whether you're a business owner, creative, or marketer trying to tell better stories, this episode gives you practical tips for capturing impactful testimonials on camera — even when people don’t know what to say.

What You’ll Learn in This Episode:

• Why reviews aren’t enough — and what actually builds trust
• How to make your customer stories feel more real and less scripted
• Our M.U.S.E. framework (Moments, Universalisms, Specifics, Emotion)
• Real client examples from dentists, nonprofits, and more
• Tips for better interviews — especially when answers are boring or vague
• How video brings emotion to life in ways text never can

About the Show
Known For is a Griffith Media podcast recorded on the Volume Wall at Big Screen Studios in Dallas, Texas. Produced by the Griffith Media team, we talk all things brand storytelling, content creation, and how to turn what you’re known for into consistent content that moves people.

Links & Resources:
Learn more about our agency: https://www.griffith.media

Book our studio: https://www.bigscreentx.com/

Enjoying the podcast?
Hit Subscribe so you don’t miss an episode.
Leave us a review — or better yet, tell us your favorite customer story in the comments.

Welcome to the Known For Podcast

If you asked your customers, “What is your business known for?” what would they say?

In this trailer episode, Grace and Paul Griffith introduce Known For, a podcast for brand leaders, creatives, and marketers who want to build a brand people talk about. As co-founders of Griffith Media, and yes, a married duo, they bring years of experience in video production, messaging, and strategy to help you turn your creative work into real business impact.

You'll get a preview of the kinds of topics we’ll cover, from brand storytelling and testimonial videos to cross-industry creative ideas, all through a marketing lens. Whether you're in healthcare, nonprofit, B2B, or creative services, there’s something here for you.

Ready to be known for what makes you great?
Follow the show so you never miss an episode. And after you listen, leave us a review to let us know what kind of stories or strategies would be most valuable to you.

🎧 Subscribe and let’s build a brand worth talking about.

Watch on YouTube:
https://youtu.be/cjhpsHF0IwQ

Learn more about us:
www.griffith.media
podcast.griffith.media
www.bigscreentx.com