This article is by Shin Ha-nee and read by an artificial voice.
As BTS opened its "Arirang" world tour at Goyang Main Stadium over the weekend, Korean authorities swept through the area outside the venue, cracking down on illegal K-pop merchandise.
While the operation mainly targeted street vendors and organized sellers of bootleg goods, it also affected some fans who sell or hand out their own unofficial goods and freebies — an activity that has long existed in a legal gray zone, often quietly tolerated by entertainment agencies.
"This is the first time anything like this has happened to me during a cafe event; I'm really taken aback," wrote a BTS fan on X on April 9, the first day of the Goyang concert. The fan said that paper cup sleeves they had designed for a themed cafe event, which was included in a package of free items offered to other fans, were confiscated because they used an official group photo of BTS.
In a later post, the fan said officials removed not only the sleeves featuring the official image but also posters and other small items with the name "BTS," while other goods featuring fan-taken photographs or original fan designs were mostly given leeway.
Elsewhere around the concert, some fans who had planned to hand out or sell self-made merchandise near the stadium posted notices online saying they would postpone distribution or mail the items instead, hoping to avoid enforcement by authorities.
The onsite monitoring was part of a broader campaign by Korea's Ministry of Intellectual Property (MOIP), which has been intensifying its crackdown on illegal K-pop goods in cooperation with HYBE, BTS's agency. The ministry said roughly 4,000 items were seized near the concert site during the enforcement period, including photobooks and calendars selling for up to 20,000 won ($13.50).
Additionally, the ministry also conducted an intensive enforcement operation in February and March, ahead of the concerts, in Seoul and Busan's tourist areas, seizing about 20,000 items that used IP from nine K-pop acts managed by HYBE.
"Protecting intellectual property such as trademark and publicity rights is key for the K-pop industry, which has been built through much investment and effort, to keep advancing forward," said Kim Yong-hoon, head of the Intellectual Property Protection & International Cooperation Bureau at MOIP.
However, one X post about the news of MOIP's March crackdown wrote, "Don't you think it's getting too much?" The post gained over 30,000 likes.
Treading a fine line
On paper, the legal boundaries are clear: Selling unlicensed goods that use an artist's name, image or other protected intellectual property could be illegal, whether sold by professional vendors or by fans.
But K-pop fandom has rarely operated according to clear legal lines.
Unofficial fan-made goods have long been deeply woven into the K-pop idol culture, such as birthday cafe events, slogan banners, cup sleeves and photocards, which are sometimes shared only in small quantities or distributed for free, but also can turn into quite a lucrative business within bigger fandoms.
That culture has for years lived in coexistence with the entertainment agencies, which have often looked the other way in the highly participatory ecosystem of K-pop.
Amateur photographers who run fan sites, known as "home masters," for instance, sometimes monetize photos of K-pop artists to create their own goods, in potential violation of publicity rights. Yet such practices have been largely tolerated and even indirectly accommodated by companies, mostly due to their promotional effects and boosts in visibility.
"In reality, it has been difficult to draw a hard line against all fan activity," said a source from a major K-pop agency, who requested anonymity. "Companies know there would be backlash if they were seen as policing fans too aggressively."
Scale matters
Meanwhile, Korea's IP authorities have been expanding enforcement against counterfeit goods since 2019 to pr...