Kris Krane, the Director of Cannabis Development at KCSA Strategic Communications, shares his journey in the cannabis industry and discusses the challenges faced by social equity licensees. He emphasizes the importance of making banking and traditional lending available to these licensees to ensure their success. Kris also highlights the impact of 280E, a tax code that prevents cannabis businesses from deducting standard business expenses, and the need for states to ease the tax burden on these businesses. He concludes by discussing the role of KCSA in providing public relations and investor relations services to cannabis companies.