Krista Dickson Show

Have either of these things ever happened to you? ↓

#1. You kept telling yourself you were going to create an online course, but somehow it always seemed to end up on the back burner and never got done. 

It’s been months (maybe even years) and your course is still just an idea in your head.

Or…

#2. You created a course, ran a big launch for it, and when it all went down… nobody bought. You wasted months of your time, money, and energy creating your course only to end up with zero profit.

In today’s episode, I’m introducing you to a magical little strategy that will completely change the game when it comes to creating and launching your online courses.

It’s called pre-selling, and here’s how it works…

Tune in to today’s episode to learn:

• What pre-selling is, when I recommend doing it, and the 5 big benefits of pre-selling your courses
• How to ditch perfectionism and procrastination and finally bring your course to life without a ton of stress, overwhelm, and upfront investment
• My 6-step system for pre-selling your course with ease (oh, and to make a ton of $ while you’re at it)

Stuff Mentioned in This Episode:

Why My First Course Launch Flopped and 5 Mistakes to Avoid With Yours

The Easiest Way to Sell More Today Without Feeling Sleazy

You’ve heard it before: “The money’s in the list.” But is your list actually growing? Because I hate to break it to you, but in order to serve and sell to your subscribers, you’ve gotta actually *have* some subscribers in the first place!

If your list is brand spanking new or it’s growing at a snail’s pace, don’t worry - I’ve got you covered. In this week’s episode, I’m breaking down your 5-step list-building game plan to help you explode your email list in 2020.

Here’s what we cover in this week’s episode:

• Why email marketing is the most powerful strategy for nurturing your audience and making more money online
• A simple 5-step system to help you set your list-building goal for the year and figure out exactly how to hit that goal
• 5 main list-building activities to focus on in 2020, with tons of examples and tips for each

If you’re ready to grow your list like WHOA, tune in to today’s episode for your step-by-step list-building game plan!

Stuff Mentioned in This Episode:

How I Had a $23,000 Launch With Only 2800 Subscribers

How to Outsource Like a Boss

Are you nosy like me? If so, you’ll love this behind-the-scenes look at my launch for The $5K Club.

I’m always playing around with new strategies every time I launch, and today I want to share with you what worked (and what didn’t work) in my most recent launch so you can take what works and run with it.

Specifically, I’m sharing 5 big takeaways that you can apply to your own launches to boost your results and revenue.

In this episode, I’m breaking down:

• What the structure and schedule of my launch looked like
• A run-down of all the numbers, including total revenue, audience size, number of people on the program waitlist, and more
• 3 specific strategies I used during my pre-launch that worked like a charm
• 3 “scrappy” strategies I implemented after cart close to generate an extra $5K+ in revenue

Curious to hear how I had a $23K launch with only 2800 people on my list? Tune in to today’s episode find out!

Stuff Mentioned in this Episode

Episode 18 - Pre-Launch 101: How to Get Your Audience Excited to Buy

4 Secrets to Sales Page Copy That Converts

The Easiest Way to Sell More Today Without Feeling Sleazy

Thanks to @lindsayandco for this week’s Ask Krista Anything question!

Atomic Habits, by James Clear

Are you ready for a monster episode on all things outsourcing? Because that’s what’s coming your way today!

I resisted outsourcing for years, but now that I do it regularly, I have a ton of tips to help you build your team, reduce the number of hours you have to work, and dramatically decrease your stress levels — all without breaking the bank.

My business has done a complete 180 over the last 9 months and I credit so much of that to my team and the support they give me. 

Don’t get me wrong, there’s definitely a learning curve when it comes to outsourcing; but as I step more and more into a leadership role within my business, I’m seeing that new attitude reflected in my growth, revenue, and numbers. And I know you will, too!

Here’s what we dive into in this week’s episode:

• The very best time to start outsourcing in your biz (hint: it’s probably not what you think!)
• How to find and hire the right people for your team
• How much you can expect to spend on outsourcing and how to make sure you get a big ROI from those investments
• An inside look behind-the-scenes at the Content Boss team — who my team members are, what roles they perform, how we work together, and how much I spend every month on outsourcing (I bet the number will surprise you!)

 

Stuff Mentioned In This Episode:

What It's REALLY Like to Run a Business When You Have a Chronic Illness

Rachilli Creative Studio

Amanda Creek Creative

Company of One book, by Paul Jarvis

Asana

Slack

7 Productivity Tips to Help You Work Smarter in 2020

Thanks to Fabiana for this week’s Ask Krista Anything question!

 

CONNECT WITH KRISTA

Visit thecontentboss.com

Hang out on Instagram

Check out The Copy Shop

We all want to get the most bang for our buck, right? It’s just human nature. This rings especially true when it comes to the time and effort we put into writing our sales pages, our funnels, and our launch copy.

In today’s episode, Krista shares 3 psychology-backed strategies for instantly amping up the persuasive factor on your sales copy. Take these three quick hacks for a spin, make a few small tweaks to your sales copy, and watch your conversions skyrocket in no time.

In this week’s episode, you’ll learn:

• A super simple word swap that will immediately convey more confidence in your offering and ultimately lead to more sales
• How to position the price of your offer in a way that gets more people to buy
• How the human tendency to avoid risk can be used in your sales copy to instantly make it more compelling and persuasive

 

CONNECT WITH KRISTA

Visit thecontentboss.com

Hang out on Instagram

Picture this. You sit down at your desk, open up your laptop, and log in to your email service provider. It’s time to write your weekly newsletter to your list.

But instead of mmming and ahhhing over it for an hour, staring hopelessly at that blinking cursor, feeling like anything you could possibly write wouldn’t be good enough, helpful enough, or interesting enough…

You feel totally confident, bang out an incredible newsletter in twenty minutes flat, and even more than that, you know your subscribers are going to love it.

Sounds pretty great, right? If you want this ↑ to be your new reality, tune in to today’s episode where Krista shares:

• Her top 3 strategies for crafting binge-worthy newsletters your subscribers will obsess over week after week
• Tons of examples and tips to put these 3 strategies to work in your own business
• How Krista consistently writes epics newsletters that her subscribers actually respond to and take action on (yep, even the sales emails!)

 

Stuff Mentioned:

Building A Storybrand, by Donald Miller

Thanks to @sierramafield for this week’s Ask Krista Anything question

 

CONNECT WITH KRISTA

Visit thecontentboss.com

Hang out on Instagram

One of the biggest mistakes entrepreneurs make when it comes to launching is not having a dedicated pre-launch phase before they open the cart for their new product, course, or service.

Nailing your pre-launch can double or even triple your launch revenue, so it’s super important that you have a strong strategy for making the most of the weeks leading up to your launch. 

In this episode, Krista shares:

• The 4 main goals you’re aiming to achieve in your pre-launch phase
• How long your pre-launch phase should be
• Her top 8 pre-launch strategies for getting your audience super excited to buy

LINKS TO STUFF MENTIONED

• ConvertKit

 

CONNECT WITH KRISTA

Visit thecontentboss.com

Hang out on Instagram

It’s that time of year again! The time when we’re all thinking about how we can work smarter (not harder) as we head into a brand new year. If one of your goals is to work less while making more money in 2020, this episode is for you.

In today’s show, Krista shares her top 7 productivity hacks for working more efficiently in your business. As someone who struggles with chronic illness, Krista’s productivity tips will be especially helpful for anyone with an unpredictable day-to-day schedule — whether that’s because of ongoing health issues, kids and family life, or anything else.

Tune in if you’re ready to get laser-focused and uber-productive in 2020!

Stuff Mentioned in this Episode

What It’s Like to Run a Business With a Chronic Illness

Asana

Connect With Krista

Visit thecontentboss.com

Hang out on Instagram

In this episode, Krista shares five sales strategies that are working right now in online business, plus some tips and ideas to help you capitalize on these strategies in 2020. 

If you want to sell more in 2020, this episode is for you!

 

Connect with Krista

Hang out on Instagram

Visit thecontentboss.com

In this episode, Krista takes you behind-the-scenes in her life and business as she recaps her 2019 year and shares her goals for 2020. 

 

LINKS

Episode 002: Hear the story of my business rebrand

Blog: How I Sold Out My Newest Program without a Sales Page

 

Connect with Krista:

Visit her website

Hang out with Krista on Instagram