Krista Dickson Show

In this episode, Krista shares the story of her first five-figure launch and gives you three actionable strategies for having your own $10K+ launch — including her best advice for having a five-figure launch with a small audience.

She also answers a question from @readingtutorashley and shares her #1 tip for growing your email list. 

Have a question for a future AKA segment? Send it in to: [email protected]

 

Stuff Mentioned in This Episode

Episode 004: Krista's first (flopped) launch in 2016

LEAP Nutrition & the MRT Food Sensitivity Test

 

FOLLOW KRISTA ON INSTAGRAM 📱

READ THE TCB BLOG 📖

So you've gotta write a sales page, huh? But no matter what you do, the words just aren't coming out right...

Is this part persuasive enough? Should I keep that sentence in or take it out? And what the heck am I supposed to write in my bio?!

Writing a sales page is no joke. But today, I want to make the process *just* a little bit easier for you by sharing my top 5 secrets for a sales page that converts. You'll learn:

• A super-simple copy hack that'll make your potential customers feel like you're right inside their head (which is exactly what you want!)
• The one thing you MUST nail on your sales page if you want to convert browsers to buyers
• How to lay out your sales page so that your potential is customer cruising right along and soaking it all in

 

This is also the first episode where I've added two new segments to the mix: A life & business update plus a new segment called "AKA: Ask Krista Anything". Have a question for a future AKA segment? Send your Q to [email protected]!

 

Things Mentioned:

Episode 009 about testimonials

Jasmine from @theradiantceo

Courtney Chaal on Instagram

Dramatic title, I know! But it's a simple mistake that a LOT of people make, so I think it's worth sharing my experience.   Besides telling you the story of how I've lost a total of 2,500 subscribers from my list in the last six months (GULP), I also share:

• My thoughts on whether you should delete your cold subscribers to "clean up your list"
• The changes I've noticed in email marketing in 2019, and how that will affect your email strategy for 2020
• The different ways I'll be experimenting with my list over the next 90 days to lock in a solid strategy moving forward
• The "3 T's" you need for a can't-fail email marketing strategy

 

Heads up: I TOTALLY butchered my math in this episode when I was talking about list size. Thank GOD it's a marketing podcast and not a math one 'cuz that's embarrassing. 🙈 

 

Things I Mentioned in this Episode

Episode 002: My Business Journey & What I'd Do Differently

Unroll Me

Welp. This episode got reeeeal personal, REAL quick. And as scary as it is to open up and share more of my life, my story, and the messy behind-the-scenes stuff here on the podcast, I knew this was an episode I needed to record.   So, if you want to get to know the girl behind the podcast, this episode is *essentially* me pouring my heart out for 30 minutes straight. I share a mixture of fun facts plus some sliiiightly embarrassing truths that I've been too scared to share online before.   If you only take one thing away from this episode, I hope it's the knowledge that NO ONE is perfect and that you can still be a great teacher (and even a leader) if your life isn't perfect. Mine sure as heck isn't!   Sending you lots of love,   Krista     Things I Mentioned   Super Attractor book by Gabby Bernstein   Jessi's Food Freedom Masterclass   Episode 008: Your Content Love Story & 5-Step Sales Funnel   The Self-Love Experiment book by Shannon Kaiser     Other Places to Find Me   Hanging out on the 'Gram @thecontentboss   On my website, thecontentboss.com    

So you wanna sell more of your products, programs, and packages? Instagram Stories might just be the sales-booster you've been looking for!

In this episode, I share 3 step-by-step strategies for using Instagram Stories to convert followers into customers. These are casual, ick-free ways to land the sale (without selling your soul!) while also showing up and serving your audience.

 

Thanks to Mary for requesting this episode! Follow her on Instagram @mindsetmary 

 

CONNECT WITH KRISTA

Instagram: @thecontentboss

Website: thecontentboss.com

When I ask female entrepreneurs how they feel when they think about “selling”, a loooot of weirdness comes up. I hear things like:

• Selling makes me feel icky or sleazy
• Selling feels forced and not authentic
• I feel like I sound like a used car salesman when I try to sell

And I totally get it! Selling *isn't* a natural skill set for most of us. But today, I want to let you in on a little secret:

The easiest way to sell more of your paid offering to-freaking-day?

... Is to let other people do the selling for you!

And that's exactly what you'll learn how to do in today's episode. Yup, we're talking all things TESTIMONIALS — and this episode's a juicy one.

Not only will you learn my secret method for getting the perfect testimonials from your clients and customers, but I'll also share exactly when and where to share your testimonials for max impact.

 

Want more? You got it.

→ Stalk me on Instagram

→ Read the blog

Let’s talk about sales funnels.

Love ‘em or hate ‘em, funnels are where the magic truly happens in business. Automate your sales and serve more people, all while you’re out of the office? Yes, please!

In this episode, I’m walking you through a sleaze-free 5-step sales funnel that will have your audience falling in love with you and get them ready to say YES to your paid products and services.

We'll talk about the five different types of content your business needs to have in place and how all five types work together to "woo" your potential customer and turn them into a lifelong fan.

Funnels do NOT have to be icky, sleazy, or weird. Tune in to learn how to create a feel-good funnel that will have your audience falling head-over-heels for you in no time!

 

CONNECT WITH KRISTA

Website: thecontentboss.com 

Instagram: @thecontentboss

 

I've talked about my struggles with chronic illness before and how those struggles tie into my mission for the Content Boss podcast, but to date, I haven’t shared the FULL story anywhere.

That’s what I want to do today.

In this episode I share:

• My entire health story, from when I was a kid up until now (plus why I didn’t open up about this stuff sooner!)
• My biggest challenges balancing chronic health issues and running/growing an online business.
• What a typical day in my life looks like right now.
• My tips, strategies, and lessons learned for others going through something similar.

To be honest, I was scared to record this episode. I was nervous and sweating the entire time I outlined it and when I hit "record"… but at the same time, I knew that it needed to be created.

The idea was sparked after I shared an Instagram post that seemed to resonate with a lot of people. In the post, I opened up about how chronic illness impacts my business and how it informs a lot of my mission with the Content Boss brand.

I got a TON of really awesome comments and messages from that post, letting me know I wasn’t alone and that people appreciated me sharing my story. So today, I’m gonna be brave and open up about everything!

If you have any questions after listening or you just want to chat, I’m always here to lend an ear. Send me a message on Instagram or reach out to [email protected] <3

Love you lots,

xx

- K

To me, business is all just one big experiment. And about a month ago, I decided to experiment in a whooole new way and see if I could sell out a brand-new program... without having a sales page.

As much as I LOVE sales pages, lately I'm seeing a shift away from more "traditional" online sales tactics into a much more conversation and connection-focused approach. And that's what I wanted to play around with during this launch!

If you'd like to implement a similar strategy in your own business and learn how to run a super-effective but SUPER low-key launch (oh, and sell out your course or program while you're at it!) this episode is for you.

Here's what we dig into:

- The one simple strategy that was involved in EVERY SINGLE SALE that I made during this launch (seriously, it's dead easy but totally magical!)

- The Insta Stories Mini-Series Strategy that worked like a charm to warm up (and convert!) my audience

- The 3 biggest things that contributed to my success and resulted in a sold-out launch with a brand-new program

 

CONNECT WITH KRISTA ♡

Website: thecontentboss.com

Instagram: @thecontentboss

Email: [email protected]

Business can be a freaking WHIRLWIND sometimes. You blink and suddenly three months have gone by and you realize you haven’t accomplished all that much this last quarter.

Not gonna lie, it’s a shitty feeling!

In this episode, I'm sharing a really simple but profound strategy that has completely transformed the way I do business. It’s called a “Monthly CEO Day” and here’s how it works…