Michael Mack & Kristie Collins

Join Michael Mack's latest exploration of the world of tomorrow! In this exciting episode, he consults Kristie Collins, CEO at FactFinder, on her expertise about AI in marketing and online shopping. Kristie invites you to take an exclusive peek at some of the secrets behind FactFinder's huge success and why it is the Europe's leading e-commerce business in Product Discovery. She herself is a sought-after overall AI-, shopping- and marketing expert. In this podcast episode, she discusses FactFinder's latest revolutionary technology, Pulse, and reveals why the company incorporates a technology called Authentic Intelligence! Be sure to tune in and learn more about how AI invisibly operates in the background to predict your wants and needs while you shop online, where she sees potential dangers or downsides of AI, and much more!