There's a devotee named Sudāma who dressed up as a Hare Kṛṣṇa in Hawaii for Halloween. And on a dare, his friends told him, "Why don't you jump in the van with the Hare Kṛṣṇas?" because they go out chanting on Halloween. And being a joker or a prankster, he jumped in, and then he took it a step further by getting in the van with them and going home and taking prasādam. And it was all fun and games, and it was to impress his friends. Then he found himself on the other side of the world. He was back in Boston, going to school, and he became very depressed about his life. And then he met a devotee who had a book table, and he got a book, and then he remembered his experience with the Hare Kṛṣṇas.

So, in the Caitanya-caritāmṛta, there's a description—the gopīs talk about Kṛṣṇa as being very sticky. They say, "Be careful of Him, because He's like mango sap. If you get mango sap in your hair, you just got to chop it off, because you're not going to get it out. It won't come out—mango sap!" So they said, "Kṛṣṇa is like mango sap. He gets in you and you can't get Him off." And Rūpa Gosvāmī says, yad-ābhāso 'py udyan kavalita-bhava-dhvānta-vibhavaḥ"- even if somebody is in complete abject darkness and ignorance, if they hear "Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare, Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare," then Rūpa Gosvāmī says that even that person in complete ignorance, they get a feeling for bhakti. It awakens in their heart because the holy name goes in their ears. It dances in their heart and it awakens their sense of bhakti.

(excerpt from the talk)

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