We explore why Cholula sauce, named after our hometown, isn’t actually made here—and why most locals don’t even use it. From its humble beginnings in a Mexican kitchen to its massive $800 million acquisition by McCormick, this episode uncovers the cultural, historical, and economic journey behind one of the world’s most popular hot sauces. Plus, we share personal stories and local perspectives that reveal how much (or how little) this famous sauce matters to everyday Mexicans.

Key Takeaways:

• The real story behind Cholula sauce—and why it’s not made in Cholula
• Why hot sauce can cost $1 in Mexico but $12 abroad
• How marketing, history, and globalization turned a homemade recipe into an international empire

Relevant Links And Additional Resources:

• 104 – ¡Al Chile! – Chilis: Straight To The Point
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