Lab Coat Agents Podcast

Attracting leads is a whole lot more fun (and profitable!) than chasing them. But many real estate agents struggle with designing a lead gen system that works for the long term. Dean Jackson is the father of postcard farming, and he has created a method for getting prospects to raise their hands year after year.

Today, Dean joins Tristan to discuss how his early days of cold calling inspired him to develop a postcard farming system. He shares the progression of his marketing strategy, from getting his name out there to getting prospects names to come in. Dean explains why he shifted from targeting clients in the market to sell NOW to cast a wider net in a particular neighborhood. Listen in for insight on how providing a free report on home prices leads to long-term success and learn why there is big opportunity in real estate for savvy agents who understand marketing!

How Dean was inspired by Claude Hopkins’ customer-centric approach to marketing

Dean’s advice on building a business that fits naturally with your likes/tendencies

How the hamster wheel of cold calling led Dean to create a postcard farming system

Dean’s shift from getting his name out there to getting prospects names to come in

How Dean leverages self-interest to attract clients in the market to sell NOW

Why providing a free report on home prices has proven to be most successful

How Dean supplements his postcard farming system with social media marketing

The case study demonstrating the longevity of Dean’s free report strategy

How Dean amplifies the impact of his postcards with ‘breaking news’ videos

Why Dean sees big opportunity in real estate despite the likely market shift

GoGoAgent

Lab Coat Agents

Lab Coat Agents on Facebook

Lab Coat Agents on Twitter

Lab Coat Agents on Instagram

Lab Coat Agents Facebook Group

My Life in Advertising and Scientific Advertising by Claude C. Hopkins

Strategic Coach

Lab Coat Agents already has a reputation as the go-to resource for real estate agents, brokers and vendors, providing a forum to help the community learn from each other and grow their business. Founders Tristan Ahumada and Nick Baldwin are all about sharing what they pick up from the brilliant minds in the industry, supporting ambitious entrepreneurs in maximizing lead generation and conversion. And now they are joining forces with Jeff Pfitzer to ‘explore the science of real estate’ in podcast format, allowing you to take that information with you and learn on-the-go.

Today, Nick, Jeff and Tristan discuss their vision for the Lab Coat Agents Podcast, discussing the value in being exposed to millionaire real estate agents and making time to invest in your business. They share their intention to bring you straightforward conversations with agents of all shapes and sizes about how they grow their business on a day-to-day basis. Listen in for a preview of the high-profile guests already scheduled to appear in the weeks to come, including several inspiring figures from the world of real estate and beyond.

The value in being exposed to the brilliant minds in real estate

Why you need to think like a millionaire before you can net $1M

How to look at the podcast as an investment in your business

The show’s intent to feature conversations with diverse agents

A preview of the high-profile guests already scheduled to appear

How the show will go beyond real estate to inspire and motivate

Lab Coat Agents

Lab Coat Agents on Facebook

Lab Coat Agents on Twitter

Lab Coat Agents on Instagram

Lab Coat Agents Facebook Group

Dean Jackson

Sharran Srivatsaa

Hal Elrod

Erin Brockovich

Mike Bernier

Gary Vaynerchuk

Billy Gene

Jesse Itzler