A brand is more than a logo, a color palette, and a smartly crafted tagline. When properly articulated and carefully implemented, a brand can help guide strategic business decisions. Building a brand of this strength is a journey that requires a disciplined approach. Labelmaster, a 50-year-old company is currently on such a journey and their goal is nothing short of a brand that will drive growth for decades to come.   

Robert Finn, Vice President of Marketing, Product Management and Analytics with Labelmaster sat down with us to share his insights, lessons learned so far, and some behind-the-scenes work the company has done.  

Learn more about Labelmaster at: https://www.labelmaster.com/ 

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