Ladies Who Launch

Every person has values and views on the world and society. You don’t need to hide those values when running a business, you can lean into those values to attract clients and customers to benefit your business. 

Join Alyssa and Dakota as they talk about analysing when it’s time to walk away from some clients and how to pitch for work that best reflects your business values. 

Here are some tips for pitching your business: 

1. Creating a specific, relevant and memorable value proposition. 
2. Researching your “perfect” client through their website, articles and industry contacts. 
3. Creating a visually appealing capabilities package that highlights your expertise, case studies and testimonials. 
4. Following up shows professionalism and commitment to the opportunity.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc

The one where we talk about our periods 😂

But seriously, why not make your cycle work for you, rather than against you? 

In this episode of the cast, Alyssa and Dakota dive deep into the recesses of the female reproductive system and we talk about using your flow for powers of good rather than (enter expletive to describe your monthly friend). 

This cast is also loving topped off with a personal diva cup horror story by Dakota. Let’s flow into 2024 better ladies! 

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc

With the recent news of mass layoffs and radio station sell-offs at Bell Media, it is clear the traditional media landscape is cratering at a rapid pace. Without being able to pitch to media for interviews or campaign coverage, how do businesses attain that ever-elusive earned media?

Dakota and Alyssa provide their insights into the current state of media, along with their tips on how businesses can own their content so that no matter what happens to media outlets they still can connect with their audiences. 

The website mentioned where to connect with journalists: https://substack.com

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc

Four years, 100 episodes, thousands of hours of conversations. Dakota and Alyssa look back at the evolution of Ladies Who Launch since its inception in 2020 and provide their insights on favourite episodes and guests. 

It’s been both exhilarating and exhausting to navigate the world of podcasts. Who knew there were so many ways to record and host episodes? Prepping and scheduling guests is almost a full-time job. Why would anyone keep doing it? Well…passion. 

Dakota and Alyssa started Ladies Who Launch in April 2020 as an outlet to survive the first months of COVID-19. Neither of them anticipated they would still be here four years later. The debates, conversations and emotional releases that LWL has provided are cathartic. 

Thank you to everyone who has listened to episodes while walking the dog, making dinner, or even wearing AirPods at your work cubicle. Your continued support makes Ladies Who Launch more than Dakota and Alyssa could ever have imagined. 

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc

Who are the ladies behind Ladies Who Launch?

Ladies Who Launch started in 2020 as a COVID project and now 100 episodes and 10,000 downloads later, we wanted to re-introduce ourselves to the thousands of new listeners we have acquired over the last four years. 

Join Alyssa and Dakota as they talk about their businesses and who they are when they aren’t on the mics. And don’t forget the Ladies Who Launch mascot, Bailey, who always steals the show.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc

Welcome back to the Ladies Who Launch podcast, where your favourite co-hosts, Alyssa and Dakota, are ready to kick off 2024 with a bang! In today's episode, we're not just reintroducing ourselves, but we're also diving deep into why traditional goal setting is taking a backseat and how nurturing your innate strengths can lead to unprecedented success. Plus, we're spilling the beans on the exciting plans Ladies Who Launch has in store for you this year. So, grab your favourite beverage, settle in, and let's launch into this insightful journey together!

1.     Reintroduction to Your Co-Hosts

• Meet the ladies who launch and how we got here!

2.     Breaking the Mold: Why Goals Are Out 

• The pitfalls of traditional goal setting
• Personal anecdotes from Alyssa and Dakota about goal-setting challenges
• Shifting the focus from goals to growth

3.     Embracing Strengths: The New Success Mantra

• Why nourishing what you're already good at is key
• Expert insights on leveraging personal strengths for success
• Real-life success stories from our community

4.     Ladies Who Launch: Our Vision for 2024 

• Exciting new initiatives and projects
• Upcoming events and workshops you won't want to miss!
• How we're evolving to serve our community better
•  

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc

Alyssa and DK recount our slightly stressful 2023 and talk the year ahead!

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc

The holidays can be stressful, financially draining and exhausting. 

Capitalism and irresponsible consumerism pop off this time of year, especially on social media. Our social media feeds are bombarded with advertisements and influencers peddling all kinds of products we don’t need. 

Join Alyssa and Dakota as they provide tips and tricks on how to be a smart consumer this holiday season by quieting the noise and spending responsibly. They also provide some of their best gift ideas for last-minute shoppers. 

Businesses mentioned:

• Salt Spring Soapworks: SaltSpringSoapworks.com
• Avenue 34 Boutiques: AvenueThirtyFour.ca
• Birch Hill Studio: BirchHillStudio.com

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc

We all struggle with negative self-talk throughout our lives and careers. How you deal with that talk can be your greatest success.

In this episode, Dakota and Alyssa discuss their struggles in 2023, how they are overcoming the toxic relationship with their thoughts and sharing their biggest “failures.”

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc

Aly B and DK are BURNT OUT! We're taking a two week break and we'll be back on Dec 6th. 

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc