Ladies Who Launch

This week, Margo Purcell, CEO of InceptionU joins Alyssa to discuss the changing landscape of the digital economy and how InceptionU is assisting many wanting a career change into the tech sector. 

InceptionU is a private, not-for-profit learning organization that is addressing the skills gaps in the digital economy. As CEO, Margo works with learners, industry and government partners to develop accessible programs to help Calgarians transition into tech careers. She also coaches leaders, founders and senior managers to think differently about how they approach innovation through problem-setting, problem-solving and designing meaningful solutions. Margo is also a board member of the LearningCITY Collective, an organization dedicated to creating inclusive, dynamic and future-ready talent in the City of Calgary.

InceptionU.com

Books mentioned: 

• How Big Things Get Done
• Range: Why Generalists Trimph in a Specialized World

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc

Join Dakota for this mini-episode to go over best practices and trial and error in how to solo-prenuer with a back-up plan.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc

GenX is the smallest generation and hisorictally have been ignored for the Boomer vs. Millennial fight. This generation has always punched well above its weight as early adopters on technology and as the facilitator of the changing corporate culture as it transitioned with the influx of millennials.

Now it’s time for GenX women to step up as we have important stories and experience to share. Join Alyssa and personal success coach and business growth strategist, Kim Page as they discuss the rise of GenX.

Kim Page is a passionate advocate for honest, gritty growth through marketing, sales and personal empowerment for innovators and ambitious women. With over 30 years of experience as a business growth strategist and personal success coach, she has dedicated her life to helping businesses grow through community connections, marketing and sales. And more recently she helps individuals learn to break free from constraints of hustle culture, rediscover their passions, and redefine success on their own terms.

GenXO:

•  Website: GenXO.community
• Instagram: @genxo.community

Kim Page:

• Art on Instagram: @theOGkimpage

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc

Women are notoriously unwilling to reach for the next rung of success. Whether in your career by not feeling you’re qualified for that promotion, in your life by making the decision to travel or move to better your lifestyle or even as an entrepreneur as imposter syndrome raises its head, women need to step up and showcase their badassery (yes, that is a word.) 

Understanding that not only are you qualified and deserving of success but that you are OWED that success is the first step in living your best life. Alyssa and Dakota talk about why it's on you to make sure your mindset lines up with your success goals.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc

What is a mental fast and how can it help alleviate all the digital noise? Let’s be honest, we are all addicted to our phones. Whether it is checking emails, watching videos or obsessively checking social media we can all use an extended break from our digital existence. 

Alyssa and Dakota explore the emerging trend of mental fasts and how they can help you calm your mind, get away from all the noise and feel a little more grounded.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc

“What is happening with social media?” is a question that most of us are asking ourselves daily. It seems that the tech giants and their cuckoo CEOs are doing everything they can to ruin our existence. 

At the time of recording, Twitter was still Twitter (let’s not discuss X) and Threads had just been released. Dakota and Alyssa discuss the downfall of Twitter and whether its new competitor is worth hopping onto or take a more wait and see approach. 

We know algorithms are a constant struggle but now it’s becoming more difficult to even decide what platforms to be on and how to use them. Join us as we delve into (well, rant about) the current state of social media and whether it may be time to start culling the herd.

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc

Many of us are feeling in a rut. The pandemic has “ended” for many but for entrepreneurs, business may not be back to normal. Sometimes making big life decisions are what need to happen to shake out of the feeling of stagnation. 

In this episode, Alyssa reveals a very large decision she is making to benefit her future, which may surprise many of our regular listeners. If you are feeling like your life and/or business is needs a wake up call, you will want to tune in to this one. 

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc

Join us in this listicle style episode where we discuss five major things you didn’t know you needed when starting a business. We understand listicles are a bit out of date but it worked best for our brains today! 

Also enjoy Alyssa and Dakota being real and escaping the microscope for some laughs today! 

PS: do you also use pimple patches?

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.”
[email protected]
Instagram: @ladieswholaunchpod

Your Hosts:

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc
 

Let's get real about mental health challenges, the onslaught of ADHD diagnosis in the past few years and open up about how our brains really work. 

It’s terrifying to talk about our feelings and rather, listen to a T-Swift song about our inner demons. But you know what? Screw it. Let’s get real. In this episode of Ladies who Launch, Alyssa and Dakota discuss Dakota’s newly discovered and diagnosed ADHD, the root lightbulb moment she finally realized - oh damn, there really is something I need to address - and more on why this topic is both fascinating and needs to be discussed. 

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” 

Ladies Who Launch
[email protected]
Instagram: @ladieswholaunchpod

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc

It it well-known that Alyssa and Dakota are no fans of New Year’s resolutions but are big proponents of continual goal setting throughout the year as situations change.

June always seems chaotic when dealing with clients, staff or management. Parents are pre-occupied with end of school celebrations and graduations, while most are planning their vacations. Trying to get project deliverables completed can be difficult. 

It makes the perfect time to sit down with your clients or staff to set clear priorities to the end of the year and create clear timelines for the summer to ensure projects move forward throughout vacation season. 

Alyssa and Dakota provide insight on tools and resources they use for mid-year check ins and even provide some context on difficult conversations they have had with clients and themselves. 

The company mentioned by Dakota that hampions the power and potential of cognitive diversity within teamschampions the power and potential of cognitive diversity within teams is https://emergeneticscanada.com/

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” 

Ladies Who Launch
[email protected]
Instagram: @ladieswholaunchpod

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc