Ladies Who Launch

Running a business is more than just your five year business plan. It is managing day to day priorities, timelines and never ending tasks which can become overwhelming and exhausting. 

In this week’s episode Dakota and Alyssa delve into effective strategies to increase your productivity to grow your business.

Key topics

• Leaning into AI to save time, help with ideation and content creation
• Utilizing a virtual assistant or intern to take over the administrative tasks that are filling your to do list
• Why the days of hourly billing are over

You don’t need to be running on empty to feel accomplished. Remember, work smarter, not harder. 

Ladies Who Launch is a podcast for women entrepreneurs who want to run successful businesses without the “hustle.” 

Ladies Who Launch
[email protected]
Instagram: @ladieswholaunchpod

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc

Software plays a vital role in today’s society. Whether it’s as basic as emails, to the current discussions around artificial intelligence, we are bombarded with content daily. 

As the economy slows down, businesses everywhere are looking at their operational costs and where they can save money. Software is one of the low hanging fruits when it comes to cost cutting. Knowing which to keep or toss can make or break a small business. 

Alyssa and Dakota discuss some of their favourite software programs they use regularly and how they can make your business more efficient. 

Substack - https://substack.com/ is a great tool for small PR agencies as it allows them to access journalists directly and have a pulse on topics of interest. It is free to use, with those accounts you follow sending content directly to your inbox. 

Basecamp - https://basecamp.com/ is a project management tool that allows you to organize projects for all your clients in one place

Canva - https://www.canva.com/ allows users to create everything from social media graphics to annual reports.

Ladies Who Launch
[email protected]
Instagram: @ladieswholaunchpod

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc

As the famous quote from Bill Gates states, “your brand is what people say about you when you aren’t in the room.” Developing your brand is the first step when starting any business. If you can’t answer the question of why you are doing what you do, it will make your journey so much more difficult. 

When developing your brand, the first question is what is your story?

1. Who are we?
2. Who aren’t we?
3. What do we believe in?
4. What do we offer?
5. Who is our competition?
6. What makes us different? 

Alyssa and Dakota discuss how they build both their personal and professional brands and why it’s important that they align. Ensuring you are working for and with people who align with your values and standards is important to your mental health. 

In this episode we discuss our conversation with Kristen Dyck of Avro Creative who is a personal branding expert. Find her episode here ​​https://podcasts.apple.com/ca/podcast/ladies-who-launch/id1502758579?i=1000535385370

Ladies Who Launch
[email protected]
Instagram: @ladieswholaunchpod

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc

Join Dakota today as she is joined by Kimbery Gray and Kalyn Edworthy to discuss their new documentary, The Root of it All. The Root of it All is a film about a disconnected urbanite who is curious about a deeper relationship with nature and the very thing that nourishes us and sustains us - our food. The film is also a solutions-based exploration of regenerative farming and features the creative people changing Calgary’s food system and features some amazing Calgarians and Albertans that those of you who live in Alberta might know! 

We are also so excited to announce that The Root of it All will be making its premier at Northwest Fest on May 6, 2023. Tickets are available at: https://www.northwestfest.ca/

Follow and learn more about the film, its creators and more at: https://www.instagram.com/the.root.of.it.all/

Ladies Who Launch
[email protected]
Instagram: @ladieswholaunchpod

Dakota Kidby is owner of Social Centric, a digital marketing agency based in Calgary, Alberta. 
Instagram: @socialcentricco

Alyssa Berry is owner of Alyssa Berry Communications, a boutique public relations agency based in Calgary, Alberta. 
Instagram: @aly_b_yyc

Every business owner deals with several issues daily - it’s when one of those issues turns into a crisis that problems can arise. Alyssa walks us through the difference between an issue and a crisis in your business and how to properly manage a crisis if it arises. Dakota acts as her opinionated self in this episode. 

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Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at [email protected] to find out more about us and be notified when new episodes release!

Alyssa and Dakota are f*ing terrible time managers. Throw in a little ADHD and this is even harder to navigate. Are you also terrible at time management and require constant flow state apps to stay on task? We feel you. Let’s talk about how to build to-do lists that not only serve you, but make your day better, more fulfilling and more successful. 

Also, be the first subscribers to our BRAND NEW NEWSLETTER! Containing juicy tidbits from the both of us on business FREE MARKETING ADVICE, VIP only invites to the Ladies who Launch Sip and Speak series, happening quarterly in Calgary, AB and more!

Subscribe here: http://eepurl.com/imrHVY

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Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at [email protected] to find out more about us and be notified when new episodes release!

Join Alyssa and Dakota as we talk about being a woman and how our gender adversely affects access to money, capital in general and also, some of the things Alyssa and Dakota have personally been through in this capacity when buying homes and more. 

Also, be the first subscribers to our BRAND NEW NEWSLETTER! Containing juicy tidbits from the both of us on business FREE MARKETING ADVICE, VIP only invites to the Ladies who Launch Sip and Speak series, happening quarterly in Calgary, AB and more!

Subscribe here: http://eepurl.com/imrHVY

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Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at [email protected] to find out more about us and be notified when new episodes release!

All the single ladies... in this episode Alyssa and Dakota discuss the disparity that comes alongside being a woman in all things - even groceries! 

Tune-in and tell us what you think!

Show me the money honey... in this episode Alyssa and Dakota unpack equality with women and money and how we're treated when it comes to loans, banking and more. 

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Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at [email protected] to find out more about us and be notified when new episodes release!

AI (Artificial Intelligence) is an everyday part of our lives in 2023. If you use Grammarly to help compose your content and emails or utilize self-checkout at retail stores you are utilizing AI. With the current heated discussion around ChatGPT, many communications and digital marketing professionals are both intrigued and concerned about how this may affect their careers. Join Alyssa and Dakota as they share their thoughts on how AI is changing the content landscape, for better or worse. 

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Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at [email protected] to find out more about us and be notified when new episodes release!

You know what a BFF is - Alyssa and Dakota are taking it further with BBBF's - tune in to learn what they are and how to get them for a fuller and more inspirational life! 

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Follow us on Instagram (@ladieswholaunchpod), and Facebook (LadiesWhoLaunchPod), or email us at [email protected] to find out more about us and be notified when new episodes release!