How can a hotel brand leverage technology to enhance guest experience while maintaining a personal touch? In this episode, Stuart Godwin, Managing Director of Lamington Group, reveals the innovative strategies that have helped his company achieve over 50% direct bookings.

Key Takeaways:

• Discover how Lamington Group's unique Room 2 product combines the best features of serviced apartments, Airbnb, and traditional hotels to cater to a diverse range of guests.
• Learn about the importance of a user-friendly booking engine and how it can significantly reduce friction in the booking process, encouraging direct bookings over OTAs.
• Explore the newly launched Hometown Club loyalty program, designed to drive brand loyalty and enhance guest engagement through instant rewards and personalized perks.

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