Landowner Insider

What separates a profitable Texas land deal from one that looks good on paper but falls apart after closing?

In this episode of Landowner Insider, Kasey Mock sits down with land investor and developer Brodrick Norman for a wide-ranging conversation about buying, developing, financing, and selling rural Texas land.

Brodrick shares how his background took him from playing football at West Point and serving in the Army to Wall Street, real estate investing, land development, and ranching. Today, his approach to land starts with one fundamental idea: understand the exit before determining what you're willing to pay.

Kasey and Brodrick break down leverage, seller financing, feasibility periods, county subdivision regulations, roads, water, septic requirements, development costs, and the questions investors and brokers should be asking before a property ever closes.

Brodrick also shares the story behind one of his best deals—a 240-acre property in Terrell purchased for approximately $1.5 million. Through a unique structure with the seller and changing market conditions, the property ultimately produced a seven-figure profit without being developed.

In this episode:

• How Brodrick evaluates a land deal before buying
• Why experienced investors start with the exit
• A 240-acre, approximately $1.5 million Texas land deal
• How that transaction ultimately produced a seven-figure profit
• Why seller financing can't make a bad deal good
• How leverage can change the economics of a land investment
• Feasibility periods, earnest money, and extensions
• Why roads, water, septic, and county regulations matter
• Subdividing rural Texas land
• How development costs affect raw land value
• The changing regulatory environment across Texas counties
• Knowing when to walk away from a deal
• Why relationships matter between investors, brokers, lenders, and landowners
• The difference between a land problem and a money problem
• What continued Texas growth could mean for rural land

Whether you're a Texas landowner, investor, developer, broker, or simply interested in the business behind rural real estate, this conversation offers a practical look at how land deals are evaluated from acquisition through exit.

Follow Landowner Insider for conversations about Texas land, ranching, real estate, investing, business, and the people shaping the future of land ownership.

What happens when a transmission line route is selected across your ranch?

For Texas landowners, that can begin an entirely different process involving eminent domain, property access, easements, condemnation, compensation, and potential impacts to the value of the remaining property.

In this episode of The Landowner Insider, Kasey Mock sits down with trial attorneys Steve Harrison and Justin Presnal of Harrison Davis to discuss what landowners should understand when a transmission line affects their ranch or rural property.

They walk through what can happen after a route is selected, how the condemnation process works, how compensation may be evaluated, and why the impact to the property outside the actual right-of-way can be an important part of the conversation.

They also discuss landowner rights when utility companies need access to survey property, when legal representation may become appropriate, and how a transmission line can affect the future use, marketability, and value of a ranch.

In this episode:

• What happens after a transmission line route is selected
• Eminent domain and the Texas condemnation process
• What landowners should know about utility offers
• Compensation for transmission line easements
• Why damages to the remainder of a property can matter
• Landowner rights when survey crews request access
• When a landowner may consider involving an attorney
• How transmission lines can affect ranch value and marketability
• What landowners should understand before negotiations begin
• The growing demand behind new Texas transmission infrastructure

If your property is located near a proposed or approved transmission line project, understanding the process before negotiations begin can help you better understand your options and the decisions ahead.

Learn more about Steve Harrison, Justin Presnal: https://www.thetriallawyers.com

Follow The Landowner Insider for conversations about Texas land, property rights, ranching, agriculture, real estate, and the issues affecting landowners across the state.

Texas land prices remain near record highs—but fewer properties are changing hands. So what is actually happening in the Texas land market in 2026?

In this episode of The Landowner Insider, Kasey Mock breaks down the latest Texas land market data and what it means for landowners, buyers, and sellers across the state.

While land values remain strong and are up year over year, transaction volume has slowed and buyers have become more selective. That creates a very different market depending on the property. Well-positioned ranches can still generate strong interest, while average or overpriced properties may sit longer and ultimately require a price adjustment.

Kasey looks beyond the statewide numbers to explain the regional differences shaping the farm and ranch market and the outside factors influencing land values, including interest rates, drought conditions, cattle prices, water, and rising operating costs.

In this episode:

• What the latest Texas land market data is showing
• Why land prices can rise while transaction volume falls
• Why buyers have more leverage in the current market
• What separates properties that are selling from those sitting on the market
• Which Texas regions are showing strength and where the market is softer
• How interest rates are affecting land transactions
• The impact of drought, cattle prices, water, and operating costs
• Why pricing correctly matters more in a selective market
• What sellers should understand before listing a ranch
• What buyers should know before making their next move

Whether you're considering selling a ranch, looking to buy Texas land, or simply trying to understand where the market is headed, this episode provides a practical look at the numbers behind today's Texas land market.

Learn more about Mock Ranches and explore Texas land and ranch properties at mockranches.com.

Follow The Landowner Insider for conversations about Texas land, ranching, agriculture, markets, business, and the issues affecting landowners.

When should you spray your pastures—and when does using a drone make more sense than traditional ground equipment?

In this episode of The Landowner Insider, Kasey Mock sits down with Jordan Smith of Calibrated Land Services to talk about how drone spraying is changing pasture and weed management for Texas landowners.

Jordan breaks down the importance of timing, the difference between pre-emergent and post-emergent treatments, and why waiting until weeds become obvious can make them much harder to control. He also explains where agricultural drones can provide an effective option for steep, wet, brushy, or otherwise difficult-to-access areas of a property.

From grass burrs and broomweed to thistle, mesquite, prickly pear, and fertilizer, Jordan shares practical considerations for landowners planning their next pasture treatment.

In this episode:

• When Texas landowners should consider spraying pastures
• Why timing matters for effective weed control
• Pre-emergent vs. post-emergent treatments
• Using drones to spray difficult-to-access areas
• Grass burr prevention and why it starts earlier than many expect
• Managing broomweed, thistle, mesquite, and prickly pear
• Fertilizer timing and pasture management
• Common mistakes landowners make with weed control
• Where drones can make sense compared with traditional ground equipment
• How Jordan went from ag teacher to building Calibrated Land Services

Whether you own a ranch, manage pasture, raise livestock, or want to improve the way you care for your property, this conversation offers a practical look at pasture management, weed control, and agricultural drone technology.

About Calibrated Land Services Calibrated Land Services works with landowners on pasture and land-management needs, including drone spraying and targeted applications designed around the property and treatment goals. If you're considering a pasture treatment or want to learn whether drone application could be a fit for your property, connect with Calibrated Land Services to learn more.

Learn more about Calibrated Land Services: WEBSITE

Follow The Landowner Insider for conversations about Texas land, ranching, agriculture, wildlife, business, and the people shaping the future of land ownership.

What will artificial intelligence mean for the future of real estate and land brokerage?

In this episode of The Landowner Insider, Kasey Mock sits down with Robby Butler, Managing Director of Tucker Capital Group and Owner/Partner of Y Street Capital, and Ben Meadows, Financial Advisor with U.S. Capital Wealth, LLC, to explore how AI could change the way land and real estate are researched, evaluated, marketed, bought, and sold.

Rather than simply asking whether AI will replace people in real estate, they look at how technology could give landowners, buyers, investors, and brokers access to more property information—and the ability to analyze it faster than ever before.

From property research and due diligence to identifying opportunities, risks, and highest-and-best-use potential, the conversation explores how AI could change decision-making throughout a real estate transaction.

They also discuss why experienced agents and brokers may become more valuable as technology improves, what happens to real estate businesses that fail to adapt, and how the role of the broker could evolve as AI becomes more capable.

In this episode:

• How AI could change real estate and land brokerage
• Using AI for property research and due diligence
• Identifying opportunities and risks in land transactions
• How landowners could evaluate highest-and-best-use potential
• What AI means for buyers, sellers, and investors
• Why experienced agents could become more valuable
• How technology could expose weak real estate business models
• The changing role of land brokers
• How AI could influence real estate investing
• What the future of property transactions could look like

Whether you're a landowner, investor, buyer, seller, land broker, or real estate professional, this conversation offers a look at how AI could reshape the way property decisions are made.

Follow The Landowner Insider for conversations about Texas land, ranching, real estate, business, technology, markets, and the forces shaping the future of land ownership.

What does it actually take to make money raising cattle?

In this episode of The Landowner Insider, Kasey Mock sits down with Texas cattleman Wesley Wood for a practical conversation about the economics behind the cattle business—from cattle prices and feed costs to break-even numbers, risk, efficiency, and knowing when to buy, hold, or sell.

With calves around $2,000 and cows reaching $5,000, there is more money at risk in the cattle business than ever. Wesley explains why knowing your true cost of production and break-even matters, how he evaluates opportunities, and why the cheapest decision isn't always the most profitable one.

Kasey and Wesley also dig into cost of gain, feed yard efficiency, interest, facilities, cattle quality, market timing, and the shrinking U.S. cow herd—and what those factors can mean for producers trying to operate profitably.

In this episode:

• How to think about profitability in the cattle business
• Why ranchers need to know their true break-even
• Cost of production and cost of gain
• How Wesley decides which cattle to buy, feed, hold, or move
• Why eliminating the bottom 10–15% of cattle quality changed his operation
• $2,000 calves, $5,000 cows, and managing more capital at risk
• Feed costs, interest, facilities, and operational efficiency
• The shrinking U.S. cow herd and today's cattle market
• Calculated risk versus simply playing it safe
• Why "scared money don't make money" only works when you understand the numbers

This isn't about gambling on cattle. It's about understanding the numbers well enough to recognize an opportunity and make an informed decision when it appears.

Whether you raise cattle, own a ranch, manage agricultural land, or want to better understand the business behind livestock production, this conversation offers a practical look at the economics driving today's cattle industry.

Follow The Landowner Insider for conversations about Texas land, ranching, agriculture, markets, business, and the people shaping the future of our state.

What will it take to prepare the next generation to lead agriculture in a world changing faster than ever?

In this episode of The Landowner Insider, Kasey Mock sits down with Dr. Frank Owsley of Tarleton State University's College of Agriculture and Natural Resources for a conversation about the future of agriculture, education, artificial intelligence, and the skills young people will need to succeed.

As AI changes how we learn and work, Kasey and Dr. Owsley discuss why critical thinking, communication, confidence, understanding numbers, and real-world decision-making may become even more valuable—not less.

They also explore what today's agriculture students need to understand about business and profitability, why hands-on experience still matters, how young people can better prepare themselves for college and careers, and how Tarleton is preparing students for an agricultural industry that could look very different five years from now.

In this episode:

• What the next generation needs to succeed in agriculture
• How AI is changing education and the workplace
• Why critical thinking matters in an AI-driven world
• The importance of communication and real-world decision-making
• Why agriculture students need to understand business, numbers, and profitability
• The value of hands-on agricultural education
• Building confidence before entering college
• Preparing students for agricultural careers that are rapidly changing
• Tarleton State University's rapid growth
• What Tarleton must preserve as the university continues to expand

This conversation goes beyond college degrees and technology. It's about preparing the next generation to think independently, adapt, solve problems, lead, and build meaningful careers in agriculture and beyond.

Whether you're a student, parent, rancher, farmer, landowner, educator, or agricultural leader, this is a conversation about where the industry is headed—and whether we're preparing the next generation to lead it.

Follow The Landowner Insider for conversations about Texas land, agriculture, business, leadership, and the people shaping the future of our state.

In this episode, Linda McKissack and Dana Gentry reflect on what they've been learning in their current seasons of life, from building a future intentionally to becoming more comfortable with rest, receiving help, and letting go of control. They discuss how the life you want years from now is often built through choices you make today, while also recognizing that not everything should be postponed for "someday." They also explore fear as a sign that something matters, the discomfort high achievers can feel when their identity becomes tied to productivity, and the challenge of allowing children and loved ones to make their own choices as they grow.

What happens to the American West when the land—and the culture built on it—begins to disappear?

In this episode of The Landowner Insider, Kasey Mock sits down with Western photographer and commercial creative Scott Slusher for a conversation about Texas ranchland, authentic cowboy culture, Western photography, artificial intelligence, and preserving the places and people that define the American West.

Scott has built his career photographing real working cowboys, historic Texas ranches, Western brands, and the people carrying these traditions forward. He shares why authenticity matters behind the camera, how relationships helped build his career, and why the story behind an image is something technology can't easily replicate.

Kasey and Scott also discuss the bigger changes happening across Texas—from disappearing ranchland and development to data centers and light pollution—and what could be lost as open spaces change.

In this episode:

• How Scott built a career in Western photography
• Why he prefers real working cowboys over staged models
• The importance of relationships in the Western industry
• AI, photography, and the future of human-created art
• What development could mean for Texas ranchland and open spaces
• Data centers and light pollution
• Why authentic Western culture is worth preserving
• The responsibility of documenting the American West for future generations

Whether you're a ranch owner, photographer, artist, cowboy, or simply care about the future of rural Texas, this conversation is about more than photography. It's about preserving the land, stories, traditions, and people of the American West.

Follow The Landowner Insider for conversations about Texas land, ranching, agriculture, wildlife, business, policy, and the people shaping the future of the West.

Follow Scott: @slusherphoto

How do you build a $55 million business by solving problems others overlook?

In this episode of The Landowner Insider, Kasey Mock sits down with entrepreneur Jake Brydon to discuss how he built and expanded businesses across roofing, software, branded apparel, ranching, and real estate.

Jake shares how Heritage Roofing grew to approximately $55 million in annual revenue, how identifying overlooked problems led to new business opportunities, and why many of his most successful ventures were never part of a perfectly mapped-out plan.

He also discusses building and selling a software company, creating ProSwag, investing in ranches, and developing a company culture capable of attracting and retaining elite sales professionals.

• How Jake Brydon grew Heritage Roofing to approximately $55 million in annual revenue
• Why solving real problems creates scalable business opportunities
• The leadership principles behind building multiple successful companies
• How company culture attracts high-performing sales professionals
• Lessons from building and selling a software company
• What entrepreneurs should know before selling to private equity
• Jake's perspective on debt, cash flow, real estate, and long-term wealth
• Why ranch ownership remains an important part of his investment strategy

Whether you're an entrepreneur, business owner, investor, ranch owner, or simply looking to grow your career, this conversation offers practical lessons on leadership, business growth, sales, investing, and building companies that last.

Follow Landowner Insider for more conversations about Texas land, ranch ownership, entrepreneurship, investing, and the people shaping the future of Texas.

proswag.com