Be it a coffee cup, a candle, or a Kurta, Good earth in its 25th year now is the best example of how an Indian company can beautifully turn artisanal activities into expensive coveted luxury items.

Today’s episode is a special treat as host Namrata Zakaria speaks to Anita Lal, on how her passion project paved its way towards creating an identity for itself and, changed the game for experiential stores in India. Listen in to find out what’s next for Good Earth.