A conversation with Larry Borger, owner of Maxwell's Pumpkin Farm. A former builder and developer with a degree in finance, Borger found his way into agricultural tourism around 14 years ago. Agritourism become a big deal and Maxwell's was one of the first of these kinds of local destinations. With host Jason Boyett, Borger shares the Maxwell's origin story, how he develops new, family-friendly activities, and how the economics of a seasonal business work during the rest of the year. This episode is sponsored by NCW, Shemen Dental and Wieck Realty.