Late Night Internet Marketing and Online Business with Mark Mason

Send us Fan Mail

2024: A Year of Powerful Thoughts for Your Online Business Journey

In this episode, host Mark Mason shares his plans for the year 2024 and offers powerful thoughts to help listeners with their online business journey. The episode emphasizes the importance of taking massive action, overcoming fear and procrastination, and embracing change. Mark draws inspiration from famous entrepreneurs and provides insights on content marketing and the role of artificial intelligence. He also introduces the concept of basing your online business on your eager expertise and highlights the significance of measuring leading indicators for success. The episode concludes with an invitation to subscribe to the podcast for future episodes and a mention of a recommended social media content tool.

Send us Fan Mail

In Episode 248 of Late Night Internet Marketing, Mark Mason continues from where he left off in Episode 247 discussing the importance of email marketing for online businesses. In this podcast, he shares practical and effective strategies every online entrepreneur should adopt to get the most out of email marketing. 

**Key points and action items:**
- Understanding why email marketing is crucial for your online business.
- The importance of getting into someone's inbox and getting emails to be opened by subscribers. 
- Crafting great copy in emails that creates curiosity and encourages action. 
- Offering immense value to subscribers through email content. 
- Practicing consistent testing and improvement of email subject lines and content. 
- Ensuring mobile optimization for emails. 
- Upselling or preselling within emails. 

**Links Mentioned:**
- latenightim.com/247 [Listen to Episode 247 here]
- Facebook group 

**Additional Notes:**
Following confirming the effectiveness of email marketing in online businesses, Mark extends a challenge to his listeners. He urges listeners to identify three actionable steps they can take within the next ten days to improve their email marketing game and share these in the Facebook group. He also encourages listeners to implement a manageable and effective email marketing strategy that resonates with their business and audience. 

The episode closes with a bonus segment where Mark shares personal updates and upcoming plans, such as his son's interest in Amazon FBA and the future of the Texas Rangers, his favorite baseball team.

Send us Fan Mail

In this week's episode of the Late Night Internet Marketing podcast, I want to talk about something that no one seems to ever want to talk about: what's the right mindset for email marketing. I believe this is really important, especially in an era where email marketing is becoming increasingly important. So, in this episode, I share some excerpts from a presentation that I did earlier this month, where I talked about the way you should think about email marketing.

Before I dive into the tactical aspects of email marketing, I think it's important to get clear on the right mindset for email marketing. I want you to think about how you can help the people that you're marketing to, not just selling to them. People have needs, problems, wants, and desires, and your job as an email marketer is to get them what they want so they can resolve their problems. I also believe that email marketing is the most important online business skill that you can master, and that whatever you're doing with it right now is not enough.

In the second half of this presentation, which I'll share in next week's episode, I'll break down three key things that you absolutely must do in your emails to increase open rates and convert offers. I hope you enjoyed this episode and hit the subscribe button if you haven't already. Subscriptions to this podcast are always free, and I'd love to be first in your inbox each week with the next episode of the Late Night Internet Marketing Podcast. Thanks for listening, and I'll talk to you next week!

Send us Fan Mail

Hey there, it's Mark Mason, your host for the Late Night Internet Marketing Podcast. Today, I want to talk about something that I see happening way too often in the world of online business: quitting too soon. This is the most common failure mode that I see when people try to start an online business. I've been discussing this for years, but I want to approach it from a different angle today. I want to talk about a book called "The Dip" by Seth Godin.

"The Dip" was published back in 2007, but I recently revisited it thanks to my friend Aiden Booth. This book provides valuable insights into why people quit too soon and how to recognize when you're in a dip that's worth pushing through. The dip is the point where things get tough, and it's the moment when most people quit. But if you push through the dip, you'll reach the other side, where the magic happens.

I see so many people get excited about online business opportunities because of some sales pitch that promises riches with just a click of a button. However, once they start doing the work, things don't go exactly as planned, and they start encountering real-life business challenges. This is when people start to get discouraged and quit before they even reach the dip.

In "The Dip," Seth Godin argues that there are two choices when you get into a dip: quit and cut your losses or recognize the dip for what it is and push through. He also talks about strategic quitting, where you should accept the dip and quit to work on something more important. But I think the most crucial point is recognizing when you're in a dip worth pushing through.

I've seen so many people quit right before the magic happens. They quit just because they encounter resistance or things aren't going as smoothly as they expected. But the truth is, building a successful online business takes time and effort. You can't expect success overnight. You need to push through the dip and keep going until you reach the other side.

I encourage you not to be one of those people who quit too soon. Don't jump from one program to another, always looking for the next big thing. Instead, recognize that the dip is part of the process and push through it. If you're committed to building a successful online business, you need to be patient and keep going, even when things get tough.

If you've ever experienced a dip in your online business journey but pushed through it and came out on the other side, I'd love to hear from you. Shoot me an email at [email protected], and maybe we can get you on the show to talk about your success story.

Remember, building a successful online business is a marathon, not a sprint. Don't give up too soon, and keep pushing through the dip until you reach the other side.

Send us Fan Mail

On this episode of the Late Night Internet Marketing podcast, I share 10 essential landing page tips to help you convert visitors. A landing page is a page where you send traffic to, with the goal of getting visitors to take some kind of action. The conversion rate on a landing page can have a significant impact on the profitability of your business. I emphasize that everything is up for debate and the best way to determine what works is by testing, using tools like Google Optimize. I encourage listeners to think about these 10 tips and consider how they can test different elements on their landing page to find the best opt-in rate.

Send us Fan Mail

In episode 244 of the Late Night Internet Marketing podcast, host Mark Mason delves into the often-overlooked topic of legal pages on websites. Despite the fact that most website visitors never actually read these pages, they serve an important purpose in establishing the legal framework of the relationship between the website and its visitors. Mark discusses the reasons why these pages are necessary, including regulations that require certain disclosures and the potential protection they can offer in the event of a lawsuit. He also touches on the potential value of legal pages in legitimizing a website in the eyes of potential customers. Tune in for a comprehensive look at the often-overlooked topic of legal pages on websites.

Send us Fan Mail

Today we will be discussing the concept of Key Performance Indices (KPIs) and their importance in measuring success. A KPI is essentially a measurable value that shows the progress towards a specific goal. For instance, weight is a common KPI for many people. However, the challenge with this type of KPI is that it is a lagging indicator, meaning it only tells us what has already happened, not what is going to happen. In a business setting, it is more valuable to use leading indicators, which are KPIs that predict future outcomes, in order to make adjustments and achieve our goals.

For example, as a solo entrepreneur, we may be most concerned with the amount of money our business makes, whether it be revenue or profit. However, once January is over and we know how much money we made, it is too late to make adjustments to achieve our goal of growing our business in 2023. That's why we need to be measuring things that are related to actually achieving the goal, not only measuring whether or not we achieved the goal after the fact.

One example of a leading indicator in a business setting could be using affiliate marketing as a way to predict and potentially achieve a goal. By closely monitoring the progress and success of our affiliate marketing efforts, we can make informed decisions on how to adjust and improve in order to reach our desired outcome.

In conclusion, leading indicators are crucial for predicting and achieving business goals. We hope you found this information valuable, and encourage you to look into more resources on KPIs and leading indicators to take your business to the next level.

Send us Fan Mail

 In this special episode, host Mark Mason interviews Aiden Booth, the creator of the 123 Profit System. He offers listeners an opportunity to understand more about the course and Aidan himself before deciding to invest in the program. Mark emphasizes that the program is not inexpensive and it would be a significant investment but has incredible potential. The episode is meant for listeners who might be on the fence about the program and want more information before making a decision.

Key Takeaways:

• The 123 Profit System is a program that helps people understand more about CPA affiliate marketing.
• Aidan Booth is the creator of this system
• The program is not inexpensive and is a significant investment but has incredible potential.

Links:

• Get 123 Profit:  https://get123profit.com/

Contact:

• Email: [email protected]

Note:

• This episode is before January 19th 2023 and it is advised take action before the date mentioned if you are interested in the program.

Send us Fan Mail

Hey there, it's Mark Mason. I wanted to make a quick announcement about a product that I've been getting a lot of questions about. It's called "123 Profit" and it's something that I'll be using myself in 2023 as a new stream of revenue or side hustle. I thought it would be a good idea to let others in on it as well, but unfortunately, the cart for the product is closing on January 19th at midnight and it won't open again until next year at the earliest.

This product is based on cost per action affiliate marketing, where the goal is to spend a dollar on advertising and make at least a dollar in return. The "123 Profit" model also allows for capturing email addresses and marketing other offers to the email list, building it for free and scaling the business. I've been involved in CPA marketing since 2009, and I've used a precursor program called "Project Thunderbolt" in the past.

If you're interested in learning more, you can visit the website at get123profit.com. Keep in mind that this episode of the podcast may be deleted from the feed after January 19th, 2023, so make sure to check it out before then.

Send us Fan Mail

In this episode, host Mark Mason discusses his plans for getting involved in a program called Get123Profit.com, a CPA affiliate marketing course. He explains the basics of CPA or cost per action affiliate marketing and how it can be used to build a profitable business by sending traffic to affiliate marketing networks that provide qualified leads for companies. Mark also mentions that if you're interested in this program, you have until January 19th, 2023, to check it out.

Key Takeaways:

• CPA or cost per action affiliate marketing is a business model where you send traffic to affiliate marketing networks that provide qualified leads for companies in exchange for a cost per action.
• Mark will be focusing on CPA marketing throughout 2023 and recommends checking out the program Get 1-3 Profit before January 19th, 2023.
• The key skill in CPA marketing is optimizing paid traffic and it can also lead to building a list of customers in a specific niche.

See Get123Profit.com for more information.