In 2003, searching for a late-night treat that could be delivered was no easy feat but when our guest was a student at the University of Pennsylvania, he had a craving for a warm cookie at 3 AM. From there... 'Insomnia Cookies' was born.

Founder and CEO of Insomnia Cookies Seth Berkowitz sits down with Liz for a candid conversation on how an idea turned into a bustling cookie empire with more than 265 stores. Seth shares the transformative story of how he started the business, why Insomnia’s targeted clientele are college students, and details the obstacles along the way that became the most defining moments.

Ask Liz your dying questions on Twitter! @talktolizclaman

Learn more about your ad choices. Visit podcastchoices.com/adchoices