Launch and Scale®

Launch and Scale®

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Launch and Scale® episodes

  • 60 - How To Move From Kickstarter To Shopify In 2022 (8 Steps To Maximize Profit & Keep Up Momentum)

    As any entrepreneur knows, Kickstarter is a great way to get funding for a new product or business idea. And if you're running a Kickstarter campaign, you might be wondering how to make the transition to Shopify in 2022.

    But what happens when you're ready to move beyond Kickstarter? In 2022, the answer may be Shopify. The move from Kickstarter to Shopify is not only profitable but necessary for your business.

    Kickstarter is a Crowdfunding platform, which means that businesses can solicit funding from the general public in order to launch their product or service. In return for their investment, backers typically receive rewards such as discounts or early access to the product. Kickstarter is best suited for businesses that are looking to raise capital quickly and have a solid plan for how they will use the funds.

    Shopify is a powerful e-commerce platform that provides all the tools you need to run an online store. Unlike Kickstarter, which is focused on raising funds for a single project, Shopify lets you sell products and services on a long-term basis. In addition, Shopify offers a wide range of features and plugins that can help you grow your business.

    So enjoy this latest podcast where we discuss, How To Move From Kickstarter To Shopify In 2022 (8 Steps To Maximize Profit & Keep Up Momentum)

    16 min
  • 59 - 3 Reasons Why You Should STOP Using Kickstarter To Launch in 2022

    Kickstarter is a great way to launch your product, right? Think again! In this podcast, I share 3 reasons why you should stop using Kickstarter and start launching your product the smart way.

    Kickstarter isn't the platform it once was and it may not be the right platform for you. In fact, most Kickstarter Product launches fail. In this video, we're going to talk about the reasons why you should stop using Kickstarter in 2022.

    Now, I know what you're thinking: "Why would I want to stop using one of the most popular crowdfunding platforms in the world?"

    Well, it turns out that there are a few key reasons why Kickstarter might not be the best option for your crowdfunding campaign in 2022.

    So if you're planning on launching a Kickstarter campaign in the next few years, make sure to listen to this podcast episode!

    20 min
  • 58 - Top 5 Shopify Mistakes To Avoid When Scaling Your Brand

    Looking to scale your Shopify business? Make sure you avoid these top 5 mistakes! From not having a clear plan to neglecting your branding, these tips will help you grow your store the right way.

     

    I want to share with you top five mistakes that people make when scaling their business on Shopify. You don't want to be one of those people who end up wasting money and time or not getting the results they were expecting - so listen to this podcast episode for some great tips on how to avoid these common pitfalls.

    19 min
  • 57 - The Reason Your Launch Failed And 5 Product Launch Strategies To Fix It

    I've seen a lot of launches fail. If your product launch failed, don't worry. You're not alone. The reason why is often the same: The product launch strategy was not optimized for the audience, and the person launching it didn't have an understanding of their customers. It's no secret that launching a product is difficult. It requires a lot of energy and focus, but it can also be very rewarding! In this podcast I share my thoughts on the common reasons for launch failure and how you can use a few different strategies to make your next launch successful!

    In this podcast, I'm going to share the reason your launch failed and five product launch strategies that will fit it.

    18 min
  • 56 - What Completing An Ironman Taught Me About Product Launches
    Building an eCommerce Business and competing in a 17 Hour Triathlon actually have a lot in common. A few years ago, I decided to sign up for an Ironman race. I had no idea what I was getting into, but I knew it would be a challenge. And it was! Completing an Ironman taught me a lot about product launches.

    Here are nine lessons that you can apply to your next product launch.

    22 min
  • 55 - The Best Email Marketing Software For Shopify Stores In 2022

    I've done a lot of research and testing, so in this podcast, I'll show you what I believe is the best email marketing software for Shopify stores in 2022.

    With so many options to choose from, it can be hard knowing which email marketing software is right for you. There are some things that every shop owner should consider before making their final decision like; free or paid service plans, automation features and simplicity/ versatility. In this podcast, I'll show what factors into my choice of an excellent Shopify-compatible Marketing Automation Tool (that's also permanently available)

    23 min
  • 54 - STOP! Use This Product Launch Timeline Strategy Or Go Broke
    If you're planning a product launch, it's crucial to create and follow a timeline. Without one, you'll likely end up overwhelmed and struggling to hit your deadlines. In this podcast, I'll share with you the steps you need to take to create an effective product launch timeline - so you can avoid costly mistakes and ensure your success.

    Launching a product is hard. There's so much to do, and it can be easy to make mistakes that cost you time and money. In this video, I'm going to share with you a timeline strategy that will help you launch your product successfully.

    18 min
  • 53 - Pre-Launch Marketing Strategies To Have A Successful Launch

    If it's your dream to launch and scale an eCommerce brand of your own and get freedom in your life then you're going to want to watch this video. The truth is a lot of businesses don't have successful product launches. In fact, most product launches fail due to a few misses early on. In this podcast, I discuss 5 pre-launch marketing strategies to have a successful launch.

    Do you remember Field of Dreams, if you build it, they will come? Well, what happens when you build it and they don't come? Having the right e-commerce marketing strategy matters when selling a new product on Shopify or whatever e-commerce platform you're using. The fact is that the difference between having a product after launch is able to scale comes down to these 5 pre-launch marketing strategies.

    So if you're looking to grow a Shopify brand and build your dream of growing an eCommerce business then enjoy our latest video on our 5 pre launch strategies.

    15 min
  • 52 - 5 Strategies To Successfully Launch Your eCommerce Product
    Launching a successful eCommerce product is no easy task. But with these five fail-proof strategies, you'll be on your way to success in no time! From researching your competition to building a strong social media presence, these tips will help you every step of the way.

    There are so many things to consider when launching a successful eCommerce product - from market research to branding to logistics.

    But don't worry, I've got you covered!

    Launching a new eCommerce product can be daunting. There are so many things to think about - from finding the right supplier to getting your marketing strategy right.

    In this podcast, I'll share with you five fail-proof strategies for launching a successful eCommerce product.

    So what are you waiting for?

    Start planning your next big launch today!

    11 min
  • 51 - How To Use Pre-Orders To Validate Your Product Ideas

    Have you launched a product, invested thousands of dollars, only to watch it fail? What if there was a better way? Bringing a product to market is always challenging.

    There are so many unknowns and yet, what if we had a system to reduce the risk of launching a product and increase our profits?

    Validating your product before you bring it to market can save you thousands of wasted money. In the past crowdfunding was the best way to validate products but as the market mature shifting to a pre-order launch, strategy is the best way to launch a product in 2022.

    In this podcast, we teach you how to validate your product ideas using pre-orders.

    11 min

About Launch and Scale®

From the publisher's feed

Launch and Scale™ founder, Khierstyn Ross covers proven strategies to launch and scale a product successfully on Shopify online through a mix of actionable content, business challenges, and interviews…