Launch and Scale®

In this interview with Commit Action Founder, Peter Shallard, we dig into what's actually holding you back from achieving your goals.

In this episode, we interview James Lawrence, the Iron Cowboy. In the past decade, James has completed the 50:50:50 [50 Ironman Distance Races in 50 States in 50 Days], and 100 in 100 for his Conquer 100 Campaign. His work has been featured in his Netflix Documentary "The Iron Cowboy" as well as Amazon Prime when he competed in the World's Toughest Race.

This is a conversation about mental grit and continuing on when the odds are against you winning.

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** Or do you want to Scale your e-commerce brand? Check out our advanced E-commerce program, The Scale Mastermind: http://joinscalemastermind.com/

Want to build the audience for your product FAST? Try out my system - Get your training for FREE! ⭐ https://khierstyn.com/free-training​

The big question right now is: What is Clubhouse? And as brand owners, how can you make the best use of it? You probably have a lot of questions, like is it user-friendly? Is it an exclusive application? How can I get an invite? Stick around and we'll be talking about all of that and a lot more, in this video and the next ones! Clubhouse is an application for all business professionals and entrepreneurs spanning different industries and backgrounds, and yes - brand owners too! We'll talk about the advantages of Clubhouse and how you can make it work for you and your business.

A halo effect is essentially all of the surrounding benefits that come from doing a Kickstarter launch. These are benefits that many entrepreneurs overlook when it comes to thinking about launching their product. In this video, you’ll see why a successful launch can be such a powerful boost for your business. First of all, when you have a public product launch, people can easily see your sales. Having a product that does well will attract also sorts of interested parties, including distributors, wholesalers, retailers, and influencers. The beauty of the halo effect is that it creates traction from your Kickstarter launch that then propels your business forward. Another way that it does this is by allowing you to capitalize on the SEO that Kickstarter has already established. When you're building a website, it takes a long time for Google to rank you well. You may not even have the budget to improve your rankings on Google on your own. But Kickstarter is going to rank in the top two or three search results when someone types in your product. This is because it has lots of longevity, trust, and traffic. Yet another benefit is being able to engage in multi-channel marketing. When you do your product launch, you can take the momentum that you built, and do a subsequent launch on Amazon. This is a big deal because as one of the largest search engines, you need to be on Amazon. Your Kickstarter launch is more than just a one-off event -- it’s the beginning of your business. With the halo effect, your campaign becomes a launchpad for rapid growth.

Is there a type of influencer that would be perfect for your business? How are you able to do a proper influencer search? There are a lot of factors you need to consider when choosing the right one for you. There are some influencers that work well with companies in the same industry as you, who might not be suitable for your business. But why? You need to assess your business, determine what you want to achieve through that influencer, and work out what value you can bring to their audience. In this video, I'll be sharing some tips you can use in identifying the type of influencer that you want for your business, and other ways to get in contact with them. I hope this video helps you in your influencer search and brings you a step closer to finding the perfect partner for your business.

Today I wanted to talk about the pros and cons of manufacturing in China and the things to consider such as the landed cost, the speed of manufacturing, and the product quality. More businesses are thinking about manufacturing products domestically and others are looking for alternatives because of current events. But I'd like to shed some light on the issue in order to help you better understand what is involved when working with manufacturers in China so that you can make informed decisions on what works best for your products. Depending on what you place the most value in with regards to your product, your choice could change drastically. Do you value quality and speed? Or is landed cost more important for you? Just remember that you always need to do proper research on the manufacturer you will be dealing with.

TikTok is famous for being a platform where users can make short clips of themselves singing, dancing, or lipsyncing, but can TikTok eCommerce be made possible? When products and endorsers offer value and create interest within a community, anything can be viable! Brands are often under the misconception that in order to make use of TikTok, they'll have to get a spokesperson or influencer to endorse their products, but nothing can be further from the truth. This social media platform requires a completely different formula to master, as opposed to its predecessors such as Facebook, Youtube, and LinkedIn, and we're here to guide you through it. Today I'm joined by Rachel Pedersen who helps debunk assumptions made by companies about the platform and we reveal the secrets to making this platform work for you! Business growth is just over the horizon and all you need is an open mind and a vision to make it a reality. We're excited to tell you more about how you can use TikTok for your business and we hope you find value in the topics we'll discuss!

The new year ushers in renewed spirits and ambitions, but how do you make sure the new year resolutions you've made are realistic? Are they achievable goals or just wishful thinking? In this video, I want to talk to you about how you can set yourself up for success in 2021 by sharing multiple ways to achieve both your personal and professional goals. Why is it that every year, you're so sure you'll be able to reach for the stars, but not even a month in and your resolutions have already gone down the drain? Are you doing something wrong, and is there any way to fix it? I want to introduce you to how I set achievable goals every year without fail, and how easy it is to do once you know the technique. We'll talk about priorities, parameters, and reframing your mindset in order to reach those career advancements you've been dreaming about. Learn how easy it is to reach your professional goals with the S.M.A.R.T. system. I'll share how to set a few but very specific goals to avoid setting yourself up for failure and making sure that all of them are within your reach. Remember that no goal is impossible as long as you have the determination and mindset to achieve it. Let's accomplish those goals together!