Launch and Scale®

In this interview with Nathan Hirsch, he explains how he’s taken the hiring process for virtual assistants and created a series of SOPs that can save any business owner time and money. Nathan started his entrepreneurial journey back when he was in college, selling used student textbooks at rates much lower than what the school offered. When the school eventually forced him to stop, he turned to selling products on Amazon. As his online business grew, he quickly realized he needed to find reliable workers to help him out. However, being in college, those were hard to come by. That’s when he went to online hiring. As Nathan describes it, he made a lot of mistakes when he first undertook the hiring process for his virtual assistants. With FreeUp, his first eight-figure business, he created a reliable platform for hiring. The platform vets potential candidates and matches you up with the person who fits your needs. However, the process doesn’t end when you make the hire. As a business owner, it’s then up to you to come up with the SOPs that will make your business run smoothly. That’s where Nathan’s newest business, Outsource School comes in. By providing playbooks and formulas to business owners, he makes the process of systematizing easy so that you can get more time back. Nathan also describes learning to grow without having to rely on ads. Some of his key strategies include, putting out consistent content, going on podcasts, linking to affiliate programs, and setting up joint ventures with other businesses. By taking the trial and error out of the hiring process for virtual assistants, Nathan has been able to help countless business owners scale more effectively. With the right procedures, business growth can be simplified.

Understanding your customers is the most critical part of any successful marketing campaign. In this video, I have the pleasure of speaking with Maneesh Sethi, founder of Pavlok, as he gives some helpful advice for startups or existing brands looking to grow their audience and tap into an additional cash flow source. Maneesh created Pavlok, a wearable device that releases a mild stimulus called a “snap” to help you reduce cravings, break bad habits, and change your life. He has used IndieGoGo and crowdfunding to not only start his brand but also to use it for subsequent product launches and use it as an inventory play. He's going to tell us everything about how he did it, and what you can do right away to start really understanding your customers too!

A press release is one of the most useful types of advertising because it allows you to attract the attention of media outlets, which can then create massive visibility for your product or service. In this interview with Norman Farrar, we discuss the importance of having a good PR strategy and some of the right ways to take advantage of this oft-overlooked form of publicity. A press release is essentially a pitch to journalists, influencers, marketers, or whoever else will push your product or service into a magazine, TV show, etc. We’ve all seen examples of product placement in magazines and TV shows. With public relations, you’re talking about pitching people who have industry contacts, who, if interested, will get your product or service in front of large audiences that would be receptive to your brand. What makes public relations one of the best types of advertising is that it allows you to gain access to targeted media outlets where you can have the most impact. However, with any good PR strategy, you have to have touchpoints. Whether it’s public relations or press releases, you need to build authority and trust. When someone has never heard of your product or service, they’re likely to search for your brand on the internet. This is where it’s so important to have the kind of visibility that will create a feeling of familiarity. A great way to establish that trust would be to have some kind of event, or an appearance on a news show that’s widely watched by your potential customers. Public relations and press releases are two of the most underutilized types of advertising. However, with an effective PR strategy, you can garner substantial interest in your product, which can then lead to more sales.

Sometimes, all you need to do in order to succeed is to focus on the big picture. In this video, I get to speak with Steven Lawson, creator of The Monk Manual planner, about personal and brand growth, visionary ideas, and the keys to achieving them! The Monk Manual is a quarterly planner inspired by timeless monastic principles and designed to help you live a fuller, more peaceful, life. It combines best practices in psychology, productivity, and spiritual growth. Stay tuned to discover some helpful tips and insights into how to develop your own product ideas and bring them to life! You'll understand why it's so important for you to focus on the BIG picture in order to achieve that! We'll also discuss: - how to find your niche, - build your perfect audience - how to launch a successful Kickstarter campaign for your product! Want to work personally with me to launch your next product? Go to www.khierstyn.com to learn more.

​How do you build an audience that's super-engaged and desperate to buy your product? In today's video I speak to Timothy Moser, founder of MasterOfMemory.com, who managed to do exactly that using a giveaway contest strategy. I think you'll agree, his approach was ingenious! Although Timothy gives most of his content for free via his website, he was able to launch a course that resulted in an almost unheard of 10% conversion rate (from lead to sale). This unique approach focused on a giveaway contest to nurture his leads and get them super engaged and ready to buy anything being sold! And when I say 'anything being sold', I really do mean it! In this case, a course on learning Spanish. Spanish verb conjugation, anyone? I really enjoyed my conversation with Timothy. I hope you do too! ••••••••••••••••••••••••••••••• 5 Things You Will Learn In This Video: - Why Timothy spends hundreds of hours offering free, one-on-one teaching to people who haven’t bought yet even though he knows it is not likely that the people he helps will actually buy his course - Why you need to focus on a BIG first day for your launch - How to set up your own Giveaway with nothing more than a Gmail account and a spreadsheet - How sometimes making people do MORE work is better for sales than making a task as easy as possible. - The psychological difference between a “launch” and “drawing 🙂”, and how it can drive sales

In today's video I'm speaking with Chris Prendergast, founder of Jamstack. As someone who has raised cash in the past from investors but also had a very successful crowdfunding campaign too, Chris had some great insights into the pros and cons of using crowdfunding instead of venture capital or a loan. We had a great discussion about why crowdfunding is such a great way to solve cash flow and inventory financing problems faced by so many entrepreneurs. We also dive into why even as a seven figure, established brand, Chris has decided to launch another crowdfunding campaign on Indiegogo. Some of the things we discuss: - crowdfunding vs venture capital, high interest loans and other debt - how to use crowdfunding to fund tooling, engineering, inventory, branding and other assets - why money spent on inventory is a wasted cost! - additional benefits of crowdfunding (SEO, PR, and excitement) - why your second crowdfunding campaign is easier than your first - the downsides and potential pitfalls of crowdfunding ••••••••••••••••••••••••••••••• To find out more about Jamstack please visit https://jamstack.io/ ••••••••••••••••••••••••••••••• Other videos you might enjoy:

⭐ If you enjoy this interview with Gareth Everard please subscribe for lots more great crowdfunding content⭐ Gareth Everard ran a wildly successful crowdfunding campaign when he launched the first product that led to the founding of Rockwell Razors. He used that first Kickstarter product to launch several other successful product lines and made the transition to make it a sustainable brand. But his road to success was not an easy one. In fact, Gareth's dream soon became a nightmare when he discovered that his manufacturer had massively misled him regarding their capability for producing a quality product. In this episode, Gareth tells me about how he overcame failure in a way that allowed him to keep his backers and customers and successfully launch additional products. It wasn’t easy, but it made for a remarkable comeback story, one that I hope you'll enjoy listening to and can learn from! 

One of the most complicated parts of planning a product launch can be calculating the costs of shipping. This might be a “make-it-or-break-it'' scenario for your overall pricing strategy.

For this reason, in the last LS episode, I’m talking about how you can set prices when you don’t know your shipping costs, so you can avoid losing your profitability due to inadequate prices.